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Woman shopping via Shutterstock

More than half of men have no responsibility for ‘the big shop’

A survey has also shown that shopping habits are shifting with more people buying own-brand products in the past 18 months.

NEW RESEARCH HAS shown that women are still taking charge of the big weekly shop in households while most shoppers continue to hunt for bargains in supermarkets.

The survey, conducted by Behaviours and Attitudes on behalf of the National Consumer Agency found that 72 per cent of women are responsible for the food and grocery shopping compared while more than half of men in the survey said they had no responsibility for it at all.

Some 23 per cent of men said they share this responsibility in the home.

Fergal O’Leary, Director of Research ad Policy at the NCA said that consumers are now spreading their shopping across a number of stores – a trait that is particularly evident among younger people.

Two thirds of shoppers indicated that they have visited a particular shop due to the prices or offers available there. People between the ages of 35 and 49, possibly those with young families, are most likely to do this, with people over 65 least likely to have chosen a specific store because of prices or special offers.

Almost 9 in 10 shoppers believe they are shopping more wisely and 67 per cent have started to shop in less expensive stores. There is also a move towards home cooking, with 73 per cent of people saying they are cooking more from scratch and 54 per cent using less processed and ready to eat products, possibly due to the horsemeat scandal.

Even though shoppers are making their grocery budget go further, they are not prepared to compromise on quality, with more than 80 per cent saying they are not buying products of lower quality.

The research shows that there is a growing perception among consumers that the quality of supermarket own-brand products is improving, with 71 per cent of respondents stating quality has improved in recent years. More than half of those surveyed are now more inclined to buy own brand products compared to a year ago.

There have been significant shifts from branded to own-brand products in the past 18 months:

O’Leary said that it now appears that “consumers are increasingly aware of the options and potential for savings which own-brand products present”.

Read: Superquinn stores to be renamed SuperValu>

Read: The price of groceries is still rising – but slightly slower than before>

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121 Comments
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    Mute joseph mcgee
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    Nov 6th 2011, 6:47 PM

    1 month ago Antonis cries out in parliament “Georgie, youre sellin out our sovereignty”
    George “on yer bike anto”

    a few days ago
    george “quit ur shit anto or im gonna cry referendum”
    anto “u wouldnt dare georgie”

    referendum said georgie
    anto “de balls on ya georgie. ok, heres de deal me aul dormitory pal. clearly de scum cant decide this. so, u cancel the empty threat,,jesus georgie we didnt think ud go so far…make way for me, ill back up the bailout..well u knew my real take on that anyway…and you go on to head up a chairmanships, like our brother bertie ahern… he’s well placed now georgie to make a right killin for himself. landed chairman for the international forestry fund, so when irelands forests come up for sale, he has all the old connections to make it happen…. anyway georgie, who am i tellin, sure u know the score…

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    Mute Johnny Zillion
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    Nov 6th 2011, 7:58 PM

    Blah blah blah……just turn on the printing presses, flood the place with money, get 15% to 20% inflation going and these debts will feel like small change

    9
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    Mute Keith Colton
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    Nov 6th 2011, 9:42 PM

    Yeh the Germans will jump at that one alright

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    Mute Mustafa Cezar
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    Nov 6th 2011, 9:42 PM

    NEDISY (Fina Fail of Greece) wrecked the country and George and his party are under the wreck now…

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    Mute Frank2521
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    Nov 6th 2011, 11:26 PM

    We have a really good guy with figures maybe he could help grease. Bertie may not have had a bank account and lived in a bedsit but he apparently was well qualified according to the cert he produced. I think it was one of the FAS Certs for accountancy that we’re given out by some relative of the board member of FAS who was appointed by FF. anyway he is available for a brown envelope.

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    Mute A. Musgrave
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    Nov 7th 2011, 11:42 AM

    How pathetic is is that every conversation gets turned around to include Bertie,

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    Mute Frank2521
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    Nov 7th 2011, 12:51 AM

    We also have another guy called Cardiff who would love to help with the bad figures in Greece. He can count it to 10 don’t let him near millions and certainly not billions as he gets confused – all that said we promoted him and look how well we are now doing.

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    Mute Evan O'Q
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    Nov 6th 2011, 7:30 PM

    It’s actually ‘Karolos Padoulias’ not ‘Caralos’. :)

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    Mute vv7k7Z3c
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    Nov 6th 2011, 7:33 PM

    Oops, my mistake. Thanks Evan!

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