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Martin Kelleher MD of SuperValu and Ronan Loftus of IdentiGEN Ireland. SuperValu

SuperValu to become first retailer to trace its bacon by DNA

The retailer came up with the idea after recognising potential weaknesses in paper based traceability systems following the pigmeat dioxin crisis.

SUPERVALU IS TO become the first retailer in Ireland to adopt a national DNA trace-back programme for its bacon to ensure it’s Irish.

The retailer came up with the idea after recognising weaknesses in the paper based traceability systems following the pigmeat dioxin crisis.

The Irish Farmers Association partnered with IdentiGEN to build the world’s first national DNA databank of boars, to prevent co-mingling of Irish and non-Irish pork.

SuperValu says they will use this system on all its rashers, ham and bacon, both prepack and over the counter.

The program will also form part of the Bord Bia quality assurance program, with both Bord Bia and IFA collecting and testing samples from SuperValu products on a monthly basis to ensure compliance with country of origin labeling.

“The idea behind this system is to increase the sales of Irish product in the domestic and export markets by providing the consumer with a cast-iron guarantee, backed by science, that the product is of Irish origin,” said chairman of the IFA national pigs and pigmeat committee, Pat O’Flaherty.

Last year, SuperValu’s sales included €182 million worth of Irish meat and poultry – the equivalent of 78,000 cattle, 130,000 lambs, 12.1 million chickens and 191,000 pigs.

SuperValu serves over 2,000,000 customers every week and has 198 stores nationwide.

102 jobs lost as Superquinn stores to be renamed SuperValu>

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    Mute FlopFlipU
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    Aug 14th 2018, 7:02 PM

    Sure you need them around there

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    Mute Jonathan Whelan
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    Aug 14th 2018, 7:39 PM

    Why no article about the 20 billion euro social welfare budget???? Was on nearly every drive time radio station…..

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    Mute Al coholic
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    Aug 14th 2018, 8:04 PM

    @Jonathan Whelan: won’t be on here till Thursday evening I’d say

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    Mute ⚡ Seánie ⚡
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    Aug 14th 2018, 8:10 PM

    @Jonathan Whelan: They’ve to wait for someone to write an article first. Can’t paste what you can’t copy.

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    Mute Jonathan Whelan
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    Aug 14th 2018, 8:37 PM

    @⚡ Seánie ⚡: very true! Ohh the amount of comments that willbe removed!!

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    Mute Red Pirate 71
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    Aug 14th 2018, 10:57 PM

    @Jonathan Whelan: you need to have actual journalistic capacity to do that. This is a half assed amateur joke

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    Mute Gasher
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    Aug 15th 2018, 6:59 AM

    @Jonathan Whelan: it’s scheduled for 1am Friday morning. So it can slip through un-noticed.

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    Mute Sean Conway
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    Aug 15th 2018, 9:44 AM

    @Jonathan Whelan: That’s because they are all owned by denis.

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    Mute Dotty Dunleary
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    Aug 14th 2018, 7:11 PM

    More like an arsenal of weapons i’d say!

    https://www.youtube.com/watch?v=Zm-xpDeGvXU

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    Mute G Jazz
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    Aug 14th 2018, 8:53 PM

    Embarrassing that the police cannot police a square kilometer of the inner city.

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    Mute Connie Ludar
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    Aug 14th 2018, 11:13 PM

    @G Jazz: stick to the jazz kid…

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    Mute Clark Gracey
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    Aug 16th 2018, 11:38 AM

    Weapons of mass construction ! Probably should spend more time
    Building houses to get people off the streets than dog for buried rifles I mean treasure lol

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    Mute Clark Gracey
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    Aug 16th 2018, 11:36 AM

    Surprised bodies weren’t found! , most fire arms are traceable anyway

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    Mute Clark Gracey
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    Aug 16th 2018, 11:35 AM

    Surprised bodies weren’t found! There probably gardai rifles lol , most fire arms are traceable

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