Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

A captcha from November 2012. Christina McSorley via DailyEdge.ie

No more captchas for individual bookings on Ryanair.com

Plus, the airline is making its app free – it will no longer cost €3, thanks to its new digital strategy.

IF RYANAIR’S CAPTCHAS have had you baffled in the past – like this one, which proclaimed ‘I fancy you’ – then you may be glad to hear that things are changing.

The budget airline announced today at its AGM that it is to remove recaptchas for individual bookings from 30 October. It will also, in a surprising move, make its mobile app free to download from 1 October – up until then it will cost €3.

Milestones

At the AGM today, the airline will outline recent milestones, including the fact that it was the first EU airline to carry 9 million passengers in a calendar month (August) and the first EU airline to carry 80m passengers per annum.

Traffic is set to grow from 80m to 110m per annum in the coming years, it said. Ryanair has ordered 175 new B-737 aircraft and concluded a 10-year low cost deal at Warsaw Modlin. It has also agreed a 10 year low cost deal at London Stansted.

Digital strategy

Ryanair is now changing its digital marketing strategy, which includes a new website, plus a number of other features.

It recently launched the @Ryanair Twitter account, for example.

It will also remove the Recaptcha security feature for individual passengers from 30 Oct next – though the feature will remain in place for high volume bookers, screenscrapers, travel agents etc.

It will have a redesigned booking flow which will go live in December, and a passenger registration/retention service live for summer 2014, which it says will substantially reduce the time it takes to complete bookings.

Ryanair’s Michael O’Leary said the past summer saw Ryanair’s operations set new record highs, with 94 per cent of flights on-time in August, less than one bag per 3,000 passengers misplaced and less than one cancellation for every 10,000 flights operated.

He added:

Our primary focus this winter will be to significantly invest in, and improve, the Ryanair.com website, our mobile platform and our interaction with passengers using social media.

He said that the forthcoming improvements will be accompanied by a new digital marketing strategy “which will see Ryanair switch a significant proportion of its marketing budget from old to new media, with a particular focus on mobile and social media platforms”.

Read: Ryanair chooses Stansted over Dublin for major growth surge>

Read: Ryanair issues profit warning, sees €1 billion wiped off share value>

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Close
13 Comments
    Install the app to use these features.
    Mute Aoife McCarrick
    Favourite Aoife McCarrick
    Report
    Jul 31st 2015, 8:02 PM

    We had 6 horrible miscarriages before we were lucky enough to have our 4 and 5 year old – we have never forgotten them and they all counted to us.

    829
    Install the app to use these features.
    Mute hit shappens
    Favourite hit shappens
    Report
    Jul 31st 2015, 7:31 PM

    touching story, makes me think how lucky some women are to get pregnant the first time and also how sad for those who run off to england to abort. funny old world

    164
    Install the app to use these features.
    Mute Paul Wallace
    Favourite Paul Wallace
    Report
    Jul 31st 2015, 7:45 PM

    @hit not sure what abortion has to do with this story at all.

    426
    Install the app to use these features.
    Mute Thenaked Goose
    Favourite Thenaked Goose
    Report
    Jul 31st 2015, 7:55 PM

    Think link is that in both cases child / foetus (depending on point of view) both die in womb. One through natural causes, one via medical procedure.

    72
    See 1 more reply ▾
    Install the app to use these features.
    Mute West Cork Lad
    Favourite West Cork Lad
    Report
    Jul 31st 2015, 9:05 PM

    Poor pet is obsessed with the choices that women he doesn’t even know have to make ..

    145
    Install the app to use these features.
    Mute Orela Krawczyk
    Favourite Orela Krawczyk
    Report
    Jul 31st 2015, 7:33 PM

    Don’t you DARE hijack this

    135
    Install the app to use these features.
    Mute Byyys
    Favourite Byyys
    Report
    Jul 31st 2015, 8:09 PM

    I know of a couple who really want a child. they are happily married have tired many times. it was so sad to hear their newborn passed away in their arms. she had a miscarriage and alot other compactions along the way…
    They never gave up. she is pregnant with twins now and i wish them the very best with everything. you have people out there who are selfish dont care about having kids or think its Ok to have an abortion for the sake of it… Crazy world we live in.

    124
    Install the app to use these features.
    Mute Dave O Keeffe
    Favourite Dave O Keeffe
    Report
    Aug 1st 2015, 9:47 AM

    and you have people sitting around judging complete strangers and manipulating their story for their own benefit, it’s a crazy world Byyys, but you’re not making it any better.

    33
    Install the app to use these features.
    Mute lunadoran
    Favourite lunadoran
    Report
    Jul 31st 2015, 8:29 PM

    congratulations that’s gonna be one rich baby

    68
    Install the app to use these features.
    Mute Enoch Burke IV
    Favourite Enoch Burke IV
    Report
    Jul 31st 2015, 7:34 PM

    Why was my comment deleted? It doesn’t contravene the comments policy in the slightest. Censorship that’s all it is.

    45
    Install the app to use these features.
    Mute Stephen M
    Favourite Stephen M
    Report
    Jul 31st 2015, 7:53 PM

    Because someone is applying common sense for you. Just because you can say something doesn’t mean that you should say it.

    Have a bit of dignity and wait for a more appropriate article to discuss that subject on.

    185
    Install the app to use these features.
    Mute Jack DaCosta
    Favourite Jack DaCosta
    Report
    Jul 31st 2015, 8:16 PM

    ” In our ultrasound, she even gave me a thumbs up “like” with her hand, so I’m already convinced she takes after me.”
    Even when discussing a child in the womb his main interest is in promoting his business.
    Disgusting attitude.

    44
    Install the app to use these features.
    Mute Maggie
    Favourite Maggie
    Report
    Jul 31st 2015, 8:45 PM

    Lmao

    13
    Install the app to use these features.
    Mute mayo chicken
    Favourite mayo chicken
    Report
    Aug 1st 2015, 2:53 PM

    Having lost five pregnancies myself, I think it’s a very positive thing for people to speak about it. Pregnancy loss can be a very isolating experience. It’s a loss that many people feel should be buried and not grieved. I say fair play to them for being open and honest about their experiences.

    20
    Install the app to use these features.
    Mute Aoife Ni Ici
    Favourite Aoife Ni Ici
    Report
    Jul 31st 2015, 10:10 PM

    Ffs…is nothing sacred?…tellin aint sellin. Too Much Information. Sorry for their pain/losses/grief…but, really, a letter in the public domain?

    19
    Install the app to use these features.
    Mute Barney r
    Favourite Barney r
    Report
    Aug 1st 2015, 9:22 AM

    Lovely irish attitute, you can celebrate the birth of your child, only after the 4th one, until then speak no more just in case.

    14
    Install the app to use these features.
    Mute Dave O Keeffe
    Favourite Dave O Keeffe
    Report
    Aug 1st 2015, 9:50 AM

    ya, how dare they reach out and tell their story to give hope to others in a similar situation positive, how bloody dare they! As humans we’re here to keep each other going when it’s tough not to make it harder

    21
    Install the app to use these features.
    Mute Maggie
    Favourite Maggie
    Report
    Jul 31st 2015, 8:45 PM

    Like da like ha, shel might be called facebook!

    9
Submit a report
Please help us understand how this comment violates our community guidelines.
Thank you for the feedback
Your feedback has been sent to our team for review.
JournalTv
News in 60 seconds