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MANUFACTURERS OF BLAAS will only be allowed use the term if it is baked in Waterford from now on.
The European Commission has awarded the terms “Waterford Blaa” and “Blaa” a Protected Designation of Origin (PDO).
The campaign to have the floury baps, so synonymous with the county that its GAA teams are named for it, to be protected has gone on for nearly two years.
Blaas are baked with flour going on before baking, differentiating it from a bap.
It joins Clare Island Salmon, Irish Salmon, Connemara Hill lamb, Timoleague Brown Pudding Pudding and Imokilly Regato on the Database of Origin and Registration, the European database of protected produce.
Around 12,000 blaas are baked in Waterford daily, with most sold by the end of lunch.
The blaa dates back to the 17th century and is believed to have derived its name from blanc, the French for white, due to the flour on top.
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More flour to them.
I love my county.. Up the Deise!!!!
Ha ha brilliant:)
Where do I report a suspected fraud? Donnybrook fair have some and they look suspiciously non waterford-manufactured
I think I saw them, in the etinic section right?
I hear they are delivered to them frozen from Waterford.
Used to be a boarder in De La Salle and every morning we had em for breakfast …. I do miss em
I wish we could have protected our Waterford crystal in the same way :(
Long over due. Celebration in the Deise tonight. Drinks and blaas on me!
As long as it is Metalman Pale Ale. Might as well keep it local :)
Go on the Deise boy!!
Best bloody bap in the country boyyyyy !!
Tis not a bap boy, tis a blaaaaaaa!
Here, who’re yeh tellin gerl. Sher I’m from Ballybricken mesel’. Headin dewn teh M&D’s bakery now an I buy a tray of em and bask in floury blaa heaven…. Boy !
M&D across the border bai not blaas by law
M&D in mount sion ave boy heart a d city boy
It’s stale bread, it’s rank and it should have been eradicated with TB
Tis wrong I have it who does em across the bridge so
A great day for the Deise. The City Council should give a free blaa to every visitor to Winterval to celebrate. It’d be a marketing triumph because once you’ve had a nice warm fresh blaa you’ll want one for your breakfast every day.
Anyone who like s the hard ones is mental gotta be soft and floury all the way
a flowery bap sounds more like a medical issue. How much did it cost to get his through? were there fake Chinese ones being sold on the streets?
No not the Chinese we were worried about the cats across the bridge
Not the chinese this time Dee, but some kilkennyonians try to claim the blaa as their own. But no more ha !!!.
I never heard of them ’til Mossie Hennebry talked about them on Gift Grub. Then I ate one (in Waterford, of course).
Unbelieeeevable, as Mossie himself would say.
Great 2 days for Waterford. Fuel laundering plant in Portlaw yesterday. Then the Blaas today. Sure I loves me county boi.
It’s good to see and I think more Irish products need to start going this route and protecting their brand properly.
We have some great food products but we aren’t really doing enough to use branding and product differentiation to stand out and push up the margins on exports.
I was reading some stats on this recently and a huge % of Irish food exports are generic product like “irish beef”, “irish salmon”, “milk” etc. There’s a lot more could be done (not just by Govt but by individual companies and producers too) to really push some proper brand development!
Other big food producing countries like France and even the UK seem to have a lot more branded-up products being exported.
I think Ireland’s food industry future is in high value, high quality exports with really recognisable brands rather than bulk exports where we’re trying to compete on price rather than quality. There’s still a long way to go to really drive that forward!
Though origins sound more like blé, which is French for wheat.
@David – they have to be genuine though, the Italians etc have hundreds of years of heritage behind their Parma ham Parmesan cheese etc. Irish food has a good reputation on the continent just not at any price. I wouldnt bet on a bunch of marketing wonks getting very far and “fooling” the German or French public.
Ah the blaa, good without absolutely everything. Butter, chips (from Cunninhams / Dooleys only please) black pudding, White pudding, Rashers, Sausages, Ham Cheese and pickle, ham and cheese, ham and cabbage, easy singles, roast ham, bolied ham, luncheon meat, cooked liver, beef steak, noodles, hunky dories, barbecue crisps, meanies, taytos, sausage rolls, digestive biscuits. Can be served on any occasion including weddings and funerals……On its own or as part of a bigger meal. Can also be eaten stale after a night out.
Anybody coming my way in the next couple of days please bring a bakers dozen from ballybricken. Its only 15 hours on a flight. Only thing I miss really about Waterford city…that and pints in Geoffs and T&H Dollens
With absolutely everything.
Don’t forget a Waterford pizza too. A toasted blaa with pizza toppings.
Not been smart but “baked with flour going on” is double Dutch to me and Maybe I have been away too long but I had to read it three times to try and comprehend it. Weird
@Ann Marie, the raw dough after being shaped is dusted with flour before being baked, usually bread rolls are dusted after baking.
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I have never heard of them until now.
Making bread a month back the yeast ran amok and I ended up with a tray of Blaas, they were definitely Blaas as I saw them in the wild a few times. Question is, will they come after me for royalties?
Crusty blaa and a bit a ballybeg ham .. Rocket fuel
On da ball boy.
Waterfords director of tourism, Thomasfrancismeagher where are you???
Too right, if the cornish pastie got it then it’s only fair.
The Cornish invented pasties in fairness, a flowery bap is nothing new.
Btw, they’re rank, don’t know why they’re so popular down there.
You’ve obviously never eaten one lathered in real butter with a packet of meanies thrown in.
They are not baps!!!!
Oh dear god…
Flour power!
I’m from Cork but love Waterford blaas. With a bit of ham and tomato sauce.
Well the EU protect the word skumbag so it can only be used on people from Dublin?
Why is it called a Waterford blaa, my great grandmother always called that bread a blaa, she is 98yrs old and was born and reared and lived all her life in Offaly????
A wall should be put up around the m50 and all inside it shouldnt be left alone and no subjected to anything from the country bit like what hitler did …without the mass genocide ha
That is fairly drastic Jay…
Good idea Jay… Leave all the inbred’s in the city!
Good come back joe thank god youll be on the outside of my wall … Now to the dail i go to bribe planning permission for it haha
Make sure its a nice high wall Jay. There will be some smell off ya all when you run out of water.
A ham salad blaa …. the memories of college. Tomatoes didn’t make it soggy .
“Imokilly regato” sounds like it’s been around since the French landed here.
how does the bakery in Kilmacow fit into this?
Kilmacow is less than a mile from Waterford City Centre. No different really from the bakery being in Lisduggan or Ardkeen.
Let’s be generous with our treasures & let the neighbours enjoy too.
A mile me arse its 5 miles from waterford !
It depends where in Kilmacow but it’s not very far behind enemy lines.
What is a “Timoleague Brown Pudding Pudding” when it’s at home?
eh, brown pudding!!!!
and tis lovely!!!
A blaa with a rissole and BBQ sauce. Now I’d nom the sh!t outta that.
Let’s get one thing straight. The Blaa is a strictly Waterford city phenomenon. Even in Dungarvan they’re not THAT popular, considered something that folks eat ‘Down Waterford’
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