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screengrab via Instagram via screengrab via Instagram

Instagram launches private photo messaging service

Instagram Direct allows users to send photos and videos to up to 15 people at a time.

INSTAGRAM HAS LAUNCHED its new private messaging service Instagram Direct, allowing it to challenge Snapchat, WhatsApp and other messaging apps.

In a press event in New York, its co-founder and CEO Kevin Systrom revealed that the feature, which went live today, allows users to send photos and videos to up to 15 people at a time.

He said that introducing private messaging is “huge” for Instagram as it allows it to compete with messaging apps like WhatsApp, which are growing in popularity.

When you’re posting a photo or video, you will be given the option to publish it publicly or send it to specific people. When a person sees a photo, their profile picture underneath will receive a tick function, while those who like a photo will have a heart icon.

image

(Image: Instagram)

Only people who follow you can send photos and videos to you directly. If you don’t follow someone, they can still send you messages, but they will go into pending requests. This prevents your inbox from being spammed with messages from people you don’t know.

Systrom said that the reason why users can only send one message at a time was to keep things simple. It also avoided text messaging because it wanted to focus on the app’s strengths, which are photos and videos.

Instagram currently has 150 million users worldwide, and more and half use the service daily.

Read: Explainer: Why are the major social media sites trying to break into mobile messaging? >

Read: 10 messaging apps that are worth downloading >

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10 Comments
    Install the app to use these features.
    Mute Ken Bracken
    Favourite Ken Bracken
    Report
    Dec 12th 2013, 4:43 PM

    Snap chat. Ya shudda sold!

    31
    Install the app to use these features.
    Mute Byyys
    Favourite Byyys
    Report
    Dec 13th 2013, 1:41 AM

    If websites like http://thegaff.ie/snapchat can let you login and retrieve unread snaps. its not so “private” after all.

    1
    Install the app to use these features.
    Mute Nigel Sinnott
    Favourite Nigel Sinnott
    Report
    Dec 12th 2013, 4:43 PM

    Private if you exclude the NSA

    20
    Install the app to use these features.
    Mute Niall Mullins
    Favourite Niall Mullins
    Report
    Dec 12th 2013, 9:23 PM

    NSA- the only government agency who really listens to you.

    7
    Install the app to use these features.
    Mute Aertel_Journalist
    Favourite Aertel_Journalist
    Report
    Dec 12th 2013, 4:41 PM

    Porn industry goes wild at possibilities.

    9
    Install the app to use these features.
    Mute Marko Burns
    Favourite Marko Burns
    Report
    Dec 12th 2013, 4:48 PM

    Be better if you could organise followers in groups.

    They should really by sorting out why instagram pics are so blurry these days….

    4
    Install the app to use these features.
    Mute Phillip Brady Brady
    Favourite Phillip Brady Brady
    Report
    Dec 13th 2013, 1:35 AM

    Maybe you need a new phone!

    1
    Install the app to use these features.
    Mute Billy Nomates
    Favourite Billy Nomates
    Report
    Dec 12th 2013, 6:05 PM

    ANOTHER chat app

    3
    Install the app to use these features.
    Mute Stephen Murphy
    Favourite Stephen Murphy
    Report
    Dec 12th 2013, 4:56 PM

    why only 15 people at once? Surely it can’t be that much harder to make it send to as many people at once?

    1
    Install the app to use these features.
    Mute Niall Griffin
    Favourite Niall Griffin
    Report
    Dec 13th 2013, 11:12 AM

    I predict a surge in genital selfies.

    1
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