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Updated: 16:09
THE GLOBAL BEVERAGE company Coca-Cola has found itself in hot water today after it was highlighted it had omitted a gay-marriage scene, which is part of a Europe-wide campaign, from an TV advert to be broadcast in Ireland.
The LGBT publication Eile.ie said that the ad campaign titled Reasons To Believe, leaves the scene out of the Irish version of the new advert.
Highlighting the differences between the Dutch, Norwegian and British versions the new Reasons To Believe advertisement for the other countries shows the scene where two men are getting married.
The Coca-Cola adverts do include different images in each advert depending on the country they are being shown in.
Coca-cola and @cocacola was trending on Twitter in Ireland today after people took to the social media site to voice their unease and question why in the editing process for the advert the scene was removed.
Others state that the same-sex marriage scene is replaced with an mixed-race marriage and that there is no issue.
Coca- Cola’s advert in Norway with the scene included can be seen below:
(Via YouTube/Coca-Cola Norway)
Here is the Irish version where the scene with two men getting married is left out of the sequence.
(Via YouTube/Coca-Cola Irleand)
In response to a query from TheJournal.ie, a spokesperson for the company said the advertisement has been tailored for each market where it will be shown and has been informed by consumer research in each individual market.
“The core objective is that the vignettes in the ad resonate with people in each country and that they are truly representative of cultural issues that they are familiar with and value,” they said. “You will note for example that the St Patrick’s Day scene is only included in the Irish version as it is only here that it is truly relevant from a cultural perspective.”
As you rightly say, the wedding images used in the ad for the UK and in other parts of Europe show two men getting married. The reason that this was changed for Ireland is that while civil partnership for gay people is legal, gay marriage currently is not. This will be the subject of a referendum (2015).
“We wanted each ad to be relevant and valid for its own market,” they added.
Eile.ie also gives a Hat tip to Wolfgang Schmitt for the story.
- With additional reporting by Michelle Hennessy.
First published 15:49
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Will management be working a seven day roster? I doubt that very much.
@John Fagan: they already are.
@John Fagan: well if Irish Rail, Dublin Bus already do this – I don’t see why something as important as hospitals don’t do it. Many a bed was taken up by patients who couldn’t go home because the doctor / consultant wasn’t working week ends !
We havent enough staff to cover 5 days. Solution: make them cover 7 days?
BTW staff always do emergency cover
HSE staff are already burnt out. EDs are overflowing with overcrowding normally seen at the height of winter not late Spring/early Summer. I’m not sure what the answer is but it’s not this
@S: More home based services for the elderly would be a start. Too many elderly people who are not sick per se, clogging up hospital beds. Pay the carers a decent wage and free up the hospital system. The country never had so much money at its disposal so I can’t see the problem with it.
@Mary Walshe: completely agree with you on that. Plus once in the hospitals the medical team order scans and tests that are nearly always not needed, are invasive, uncomfortable, scary and can cause more problems than they can diagnose (eg kidney damage from dye).
Would it not be easier for the govt/HSE to make it illegal for anyone to get sick/have an accident/ have a heart attack/ deliver a baby between Friday afternoon & Monday morning ???
Because it makes sense in theory. The reality will be a tricky one.
Try making an appointment with your GP say for a dislocated elbow. I was given a 9 day away appointment. 9 days!
Told me to go to a hospital if i want to be seen quickly. I asked why its takes so long to get an appointment, her reply : covid.
This country is ruined by FFG, ruined.
have your say