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King.com

Candy Crush Saga makers trademark the word "Candy"

The company has approached a number of developers whose apps contain the word “Candy” asking them to remove it or prove it doesn’t infringe upon its trademark.

THE MAKERS OF the popular mobile game Candy Crush Saga are facing criticism after it trademarked the word “Candy.”

The company behind the game, King, trademarked the word last week to help protect the game from intellectual property infringements.

According to Reuters, it’s obtained a trademark from the EU, which will not only apply to computer games, but to other areas such as clothes and footwear. A similar trademark was approved by the US Patent and Trademark Office.

Reports have said that a number of developers whose apps contain the word ‘Candy’ were emailed by Apple, asking them to remove the app or prove it doesn’t infringe upon its trademark.

In a statement to GamesIndustry, the makers saying it wants to protect its game title from imitators who also use the word ‘Candy’.

We have trademarked the word ‘Candy’ in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion. We don’t enforce against all uses of ‘Candy’ – some are legitimate and of course, we would not ask App developers who use the term legitimately to stop doing so.

Candy Crush Saga launched on Facebook in 2011 and exploded in popularity. The puzzle game became both the top downloaded free app and the top grossing app in 2013 and has been downloaded more than 500 million times.

The game itself is being investigated by the UK Office of Fair Trading to see if it’s exploiting younger users and whether new guidelines are needed.

Read: Can video games actually make you smarter? >

Read: This man owns 11,000 video games and is now a world record holder >

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39 Comments
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    Mute Trevor Beale
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    Jan 4th 2016, 7:34 AM

    Amazes me how we’re told we’re in a recovery, but as soon as the lower paid get an increase, we’re struggling again.

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    Mute Miguel O'Reilly
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    Jan 4th 2016, 8:21 AM

    How do people think this is going to be paid for? Clearly the cost of goods and services will increase to all of us, including those on the new minimum wage thus eliminating any benefit people on the increase will achieve. We will become an even more expensive nation.

    Government did this simply as a vote buying exercise. If they truly cared about the low paid then they would have lowered the tax due from minimum wage earners instead of forcing price increases on every person in the country.

    Stupid economics introduced simply to buy votes. And many people will of course fall for it

    119
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    Mute Jason Culligan
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    Jan 4th 2016, 8:40 AM

    Minimum wages have proven to be pretty much useless over the years. Increase of minimum wage means increase in inflation which reduces the value of the wage increase. Guaranteeing living wages as opposed to minimum wages is more sustainable long-term.

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    Mute Joe Travers
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    Jan 4th 2016, 10:46 AM

    True jason. How dare the low payed stick their head up and ask for more. Only the wealthy can do that.

    72
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    Mute Diolúin Ó hUigínn
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    Jan 4th 2016, 5:09 PM

    Miguel, people on the minimum wage pay only a little tax as it is. Mostly because there isn’t a whole lot to tax.

    I’m on minimum wage and the raise will benifit me more than a tax cut. Traditionally tax cuts benifit those on higher incomes.

    And if you think inflation is suddenly going to shoot up because of a small raise at the bottom of the wage scale I thinkyou shouldn’t be calling other economic ideas stupid, you should be cracking open the textbooks.

    8
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    Mute Ibhar Mac Suibhne
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    Jan 5th 2016, 5:51 AM

    We pay plenty in VAT and stealth taxes just like everyone else

    4
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    Mute Sean Claffey
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    Jan 5th 2016, 5:09 PM

    @Diolúin, how exactly will it benefit you if it causes an equal rise in inflation to match your new wage?

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    Mute Diolúin Ó hUigínn
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    Jan 6th 2016, 12:07 AM

    Sean, The point is there won’t be a matching rise in inflation

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    Mute Alien8
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    Mar 16th 2016, 8:48 AM

    the minimum wage had remained static since 2007, and in that time (with the exception of 2009 and dive 2014) inflation has be positive, albeit low. the increase reflects this wire well. Burton’s living wage doesn’t seem to be fact based, have a base reference point, or tied to and indicator – it just seems like an arbitrary figure made to tempt minimum wage employees vote for them. thank goodness people are not that thick.

    1
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    Mute NO 2 FF/FG/LAB
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    Jan 4th 2016, 6:15 AM

    “Almost 2/3 of SMEs will be hiring in 2016 making up to 30,000 jobs” SMEs need help but equally so workers.

    168
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    Mute Codology
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    Jan 4th 2016, 6:32 AM

    SMEs have always been let down by their representation. Any time I hear spokespeople for such groups on-air, I find them wholly unconvincing and can;t help but think they would be far more powerful if unified with someone charismatic and sensible.

    87
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    Mute Josephine Sweeney
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    Jan 4th 2016, 9:36 AM

    Another election stunt delivered just in time to try to score some votes for the regime!

    59
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    Mute Brian Bolton
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    Jan 4th 2016, 6:59 AM

    Should read ‘(some)business owners really don’t want to pay a decent wage’

    135
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    Mute Con
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    Jan 4th 2016, 7:42 AM

    In regards to people on minimum wage paying less tax or being subsidised by Government why should tax payers effectively subsidise business owners who don’t want to pay a proper wage? I’d rather see my tax going to things like infrastructure, hospitals, education etc than propping up a business because they’re too mean to pay a proper wage.

    133
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    Mute Ciaran Whyte
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    Jan 4th 2016, 8:36 AM

    You do need to differentiate between businesses that don’t want to pay versus can’t afford to pay.

    Owning a business doesn’t mean you’re automatically flush with cash that you’re squirrelling away for your yacht and foreign villa.

    Most people couldn’t afford a rise in cost of one of their utility bills… Ditto a lot of businesses when it comes to a rise in cost of their wages

    52
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    Mute Jason Maguire
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    Jan 4th 2016, 9:30 AM

    If your employees need state assistance while working a full week then your business is not paying enough wages. FIS and income support are basically welfare for business.

    69
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    Mute Sean Claffey
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    Jan 5th 2016, 5:18 PM

    If you can’t afford to pay your workers enough to live then you shouldn’t be employing people.

    4
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    Mute eastsmer
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    Jan 4th 2016, 6:52 AM

    It would be preferable to have a ‘Maximum Wage’ for those who are too greedy

    117
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    Mute Niall Lonergan
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    Jan 4th 2016, 6:57 AM

    They have that. It’s called communism.

    65
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    Mute captain ireland
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    Jan 4th 2016, 7:11 AM

    Niall , it’s obvious you don’t know what communism is .

    82
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    Mute Jessie Paden
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    Jan 4th 2016, 6:35 AM

    Making it illegal to pay less than a given amount does not make a worker’s productivity worth that amount

    97
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    Mute NO 2 FF/FG/LAB
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    Jan 4th 2016, 6:46 AM

    As much as we like to think each business owner has a valiant moral compass in reality we must legislate so that nobody lives in poverty (although we haven’t achieved that yet either)

    93
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    Mute Brendan Gordon
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    Jan 4th 2016, 7:28 AM

    If a worker’s productivity can provide for bonuses for management and windfalls for shareholders, surely I should put food on the worker’s table first.

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    Mute Brendan Gordon
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    Jan 4th 2016, 7:31 AM

    If a worker’s productivity can provide for bonuses for management and windfalls for shareholders, surely It should put food on the worker’s table first.

    48
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    Mute john Appleseed
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    Jan 4th 2016, 6:48 AM

    This does put a huge pressure of SMEs a lot of whom can’t afford these increases. Minimum paid workers should be taxed less rather than paid more and taxed more as is this current government’s mandate.

    93
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    Mute William Boyd
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    Jan 4th 2016, 7:08 AM

    absolute boloxology if you were paying someone €8.65 an hour in the first place then you’re nothing but a stingy slave laborer, these poor sme’s can always ask their wives to shop in aldi and lidl instead of M&S and ditch the 2nd car.

    133
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    Mute William Boyd
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    Jan 4th 2016, 8:07 AM

    How many SME’s actually offer their loyal staff a pay rise or to put it another way how many times have the loyal staff got down on a bended knee pleading for a pay rise only to be confronted with the usual lame excuses?.

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    Mute Hugh Jass
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    Jan 4th 2016, 8:08 AM

    well done William that is possibly the most uninformed comment I’ve seen on the journal. if u are trolling then good job. if not then you may need to update your knowledge of the SME sector.

    50
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    Mute William Boyd
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    Jan 4th 2016, 8:32 AM

    Well Hugh are big corporates or supermarket chains the only ones who exploit their staff?, I’m sick of these SME’s poor mouthing. you go into business you take a risk, yes obviously some SME’s will appreciate their staff but others will do their damndest on what they can get away with, ie exploitation, oh lordy an extra 50 cent an hour is going to put these small businesses to the pin of their collar?.

    Bottom line you go into business appreciate what the people who are working for you are doing without them you’re nothing, and if you fail well then it was probably not your employees fault but a bad business venture or maybe an economic downturn or whatever?.

    62
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    Mute William Boyd
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    Jan 4th 2016, 8:43 AM

    Actually if I’m been honest I’d hazard a really good guess that SME’s are the worst culprits when it comes to exploitation of staff, at least with the big boys the exploitation is up front god only knows what some of these SME’s are getting away with away from public scrutiny?.

    48
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    Mute Hugh Jass
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    Jan 4th 2016, 9:34 AM

    Any chance you work/have worked for an SME you hated?

    11
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    Mute William Boyd
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    Jan 4th 2016, 9:48 AM

    No Hugh worked within the hated public sector for donkeys years recently retired and I have a public sector pension that gets me to the Seychelles twice a year and I’m still not 50.

    19
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    Mute Carl Nolan
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    Jan 4th 2016, 11:15 AM

    William you are incredibly uninformed about the topic you are so loud about

    9
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    Mute William Boyd
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    Jan 4th 2016, 12:05 PM

    Uninformed or putting out unpalatable truths thats best left unsaid Carl?, btw I have sons and daughters who might just might have been exploited?.

    18
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    Mute DMurph
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    Jan 4th 2016, 7:15 AM

    If you can’t afford to pay, or are not willing to pay staff more than minimum wage. It’s either not a very sucessful business, or you’re a greedy f×cker more interested in profit than looking after the staff that help run that business.

    83
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    Mute Ciaran Whyte
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    Jan 4th 2016, 8:42 AM

    So if you’re not a very successful business that does manage to stay afloat and does manage to employ a few people, albeit at the minimum wage, then we should just screw them, force them to close by increasing their costs and make their employees lose their jobs.

    Scraping by, running a business that supports some employment is a success in my book. It may not be Google, but it’s someone that is doing it for themselves

    40
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    Mute DMurph
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    Jan 4th 2016, 8:59 AM

    Scraping by because of the recession or a couple of years downturn then fair enuf they should be given every oppurtunity to be successful, but if there only scraping by year in year out then it’s not viable.

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    Mute lavbeer
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    Jan 4th 2016, 11:42 AM

    So what DMurph. Close the shop and sign on?

    9
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    Mute Oran Joyce
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    Jan 4th 2016, 7:08 AM

    If you can’t pay your workers a decent wage your business model has failed.
    You’re not cut out for the ownership game.
    Sell up, cut your losses and find gainful employment elsewhere (hopefully with minimum wage rates)

    74
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    Mute lavbeer
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    Jan 4th 2016, 11:44 AM

    A decent wage? What do you define this as?

    2
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    Mute Dave Meagher
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    Jan 4th 2016, 7:42 AM

    All these clowns here waffling about business owners shopping in m&s and unsuccessful business models , this country went broke wake up. As someone that runs a small shop, I work over 100 hours a week for my minimum wage, year on year my income is up a few %. I know other businesses that only stayed afloat due to owning thier own premises (no rent) and employing family .

    69
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    Mute Shane Kinsella
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    Jan 4th 2016, 8:03 AM

    So you admit your income has increased year on year a few % and yet you’re still here complaining about a 50c increase for you lowest paid staff. Pathetic.

    62
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    Mute Brendan Gordon
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    Jan 4th 2016, 8:25 AM

    In fairness people like Dave aren’t the problem, he’s just making his living. There are publicans out there who are clearing in a normal weeks profit what one of their staff makes in a year. That employee will get no extra compensation for overtime, working antisocial hours or not having any security or predictability week to week what their working hours will be. Meanwhile the owner is laughing all the way to the bank. There are quite a few managers out there who would rather pay two less able staff than pay one good experienced worker what they’re actually worth.

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    Mute jane
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    Jan 4th 2016, 9:20 AM

    Shane dos you read how many hours he’s working? If you divided his wage by his hours worked what would his hourly rate be.

    14
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    Mute Slim Browne
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    Jan 4th 2016, 9:53 AM

    They weren’t long reducing wages when the rescission hit : not to keen to put them back up !!!

    60
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    Mute Derek Poutch
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    Jan 4th 2016, 11:00 AM

    What does that tell you slim? porkies perhaps.

    27
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    Mute Ibhar Mac Suibhne
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    Jan 5th 2016, 5:52 AM

    Austerity has been proven to be a scam … Hope you know that ?

    1
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    Mute Bicho Malo
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    Jan 4th 2016, 7:45 AM

    Sales and future sales are at the highest in the last 8 years but they cant afford to pay a salary increase of .50 eur an hour???? Please tell that story to someone else!!!

    57
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    Mute Derek Poutch
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    Jan 4th 2016, 9:34 AM

    Your right bicho, On the one hand we are been told we are in recovery and on the other they cant afford 50 cent p/h. which is it?. Listening to your one on tv3 this morning saying the sme sector is definitley going to create 30,000 jobs and then hearing they are worried they are going to lose jobs over this 50 cent rise just is mind boggling.

    34
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    Mute DMurph
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    Jan 4th 2016, 8:41 AM

    How many SMEs have people from jobbridge on their list of employees?

    54
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    Mute Brendan Gordon
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    Jan 4th 2016, 7:25 AM

    A living wage should be phased in incrementally for companies that can afford to pay it, ie. Profits and executive salaries should be capped until all employees are paid a living wage. To me that seems like the fairest way to address the current situation of unfairness and working poverty in the country

    50
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    Mute Ciaran Whyte
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    Jan 4th 2016, 8:45 AM

    This is one of your most sensible comments. Those that can afford to pay, should absolutely pay.

    There seems to be a widely held belief that all businesses and business owners make huge profits. The fact is, a large percentage don’t.

    25
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    Mute Brendan Gordon
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    Jan 4th 2016, 9:25 AM

    One of my most sensible comments? Have I got a follower?

    Joking aside, theoretically, enforced wage structures would be ideal but I’m sure in practice there would be any number of loopholes and exploits left open to ensure a healthy top heavy bias. A basic living wage for as many as possible is about as much as I dare dream of. I don’t expect that dream to come true any time soon mind, given the entire political history of the state

    15
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    Mute Bren MC
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    Jan 4th 2016, 8:06 AM

    Just came here to hear the opinion of the successful renown business experts who spend 24/7 on the journal.

    42
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    Mute Michael Fox
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    Jan 4th 2016, 8:28 AM

    If a business can’t afford to pay employees a living wage it is, by definition, unviable.

    33
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    Mute Liam Meade
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    Jan 4th 2016, 9:39 AM

    Ah the minion wage goes up by 50c next they will be looking for respect….

    26
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    Mute Juan Venegas
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    Jan 4th 2016, 9:53 AM

    If you are a small business and can’t afford the extra couple of hundreds Euro per month for your 2-3 employees it means that your business is a ticking bomb about to disappear at any moment. One way or another you would go under.

    18
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    Mute ITsLaraMarlowe
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    Jan 4th 2016, 8:04 AM

    Small point, but for practical purposes it should have kicked in from 4th Jan, hard to split a payroll week (for anything other than small employee numbers)

    15
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    Mute AN other
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    Jan 4th 2016, 11:28 AM

    Most big businesses that give increases (not many left) give it from the exact date an employee starts with them, sometimes it’s even backdated

    Also USC changes came in from the 1st of January as do calculations of income tax. The effect of this increase won’t be felt until next week (if paid weekly) the week after (if paid every 2 weeks) or for some not for a long while (monthly pay)

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    Mute clemguis
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    Jan 4th 2016, 10:27 AM

    Could we not instead have a county by county (or area-based) minimum wage that reflects the local standard of living? This would help bring back jobs to more rural areas and help ease the housing shortage in Dublin.

    14
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    Mute Todd Hebert
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    Jan 4th 2016, 7:24 AM

    They are incorrect

    12
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    Mute SteveW
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    Jan 4th 2016, 9:51 AM

    Hold on this government has heaped on a huge amount of taxes on everyone and now they want the SME’s to help pay for it. If everything wasn’t so expensive there wouldn’t need to me a minimum wage. Joan Burtun saying we need a minimum living wage of €11.50. Yeah after FG and her clowns are done with ya you will need it. …

    12
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    Mute Veron Skvortsova
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    Jan 4th 2016, 2:38 PM

    Half of these SME’s are unviable parasitic enterprises that outsource the real cost of labour. They get to employ someone on minimum wage while the employees housing, healthcare, education, pension and so on are outsourced and paid for by the likes of the state, the persons family or the employee themselves.

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    Mute Neuville-Kepler62F
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    Jan 4th 2016, 3:59 PM

    Daft Economics:
    Minimum wage Germany : €8.50 per hour
    Minimum wage UK: £6.70 per hour
    Minimum wage US: $7.25 per hour
    Minimum wage Ireland: €9.50 ….. something fundamentally daft here – €9.50 !!!

    If the price goes up the demand goes down …
    If the price of an hour of labour (€9.50) goes up then the demand (employment) goes down.

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    Mute Michael Sands
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    Jan 4th 2016, 5:07 PM

    If wages go up so does the cost of everything then including bills…

    1
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    Mute Howard John Goodisson
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    Jan 4th 2016, 5:27 PM

    The problem is profiteering, there is a myth that if you pay a fair days wage for a fair days work, then business is going to suffer, this is a misconception, if people have a disposable income, then they buy, this increases profit margins, whilst also reducing unemployment, check out Harry S Trumans presidency of the US, this idea was taken in hand and proved to be hugely successful

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    Mute captain ireland
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    Jan 4th 2016, 7:09 AM

    Also it could profits and bonuses at risk

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    Mute Howard John Goodisson
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    Jan 4th 2016, 5:17 PM

    In 1934, FDR introduced a minimum wage in depression struck America, this dod not damage the already ruined economy, in 1948? Harry S Truman increased it substantually despite the protests from businessess, America boomed, the exact same arguments were used then as are used now and proved to be false.

    4
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    Mute Carol Williams
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    Jan 26th 2016, 8:57 AM

    The recent budget included the welcome announcement of the increase in hourly minimum wage to €9.15 from January 1, 2016. However it also has to be acknowledged that it does have implications that are causing concerns for Community Services Programmes (CSP) funded by the Department of Social Protection.
    The specific concern of the CSP projects relates to the decision of the Department of Social Protection not to increase its funding grant to CSP projects to meet the increased wage costs as a result of the minimum wage increase. This will put these projects in an extremely difficult financial position and is likely to result in a reduction of services and in the number of people directly employed by companies. There are some 400 CSP projects operated by community companies throughout the country involved in a wide range of activities such as: Accessible Transport; Care for the Aged; People with Disabilities; Meals on Wheels; Befriending; Community Development; Childcare; Local Arts & Heritage, Community Centres; Community Radio; Training Centres and Community Enterprises.
    Many CSP’s have succeeded in creating extra jobs and have taken on staff that are directly employed by the Companies concerned. We do not have the income capacity to continue to pay these staff (non CSP) while at the same time paying for the increase in minimum rate. The non-CSP positions are now in jeopardy as companies will struggle to earn sufficient income to cover the costs of their employment. We are now in a situation where we have to “rob Peter to pay Paul”.

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    Mute Cally
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    Jan 4th 2016, 4:06 PM

    I maybe wrong but didnt the govt give them relief thru employers PRSI to compensate for increase in min wage…also if you introduce a living wage aren’t prices also going to rise and eliminate any benefits…basic economics i thought…

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    Mute Michael Sands
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    Jan 4th 2016, 5:05 PM

    That will put many small businesses out of work even after surviving austerity and all those higher new taxes. It will not effect those businesses that donate to election parties?

    1
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    Mute Jorge Thompson
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    Jan 4th 2016, 7:58 PM

    A €9.15 an hour and before long, there will be strikes with workers looking for more.

    1
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