Sign in. It’s quick, free and it’s up to you.
An account is an optional way to support the work we do. Find out more.
THESE FIVE EXAMPLES, picked by Business Insider as the best of last night’s offerings, might give some insight into why Americans can’t get enough of the ads played during the Super Bowl commercial breaks.
The big brands often don’t worry about highlighting what their product is, what it does or why you need it in your life. Instead, they want to make entertaining ads that people will be talking about the day after the major NFL event.
As entertainment was, eh, lacking in the actual football, the ad teams really had to bring it. (Especially as companies forked out an average of $4 million per 30-second slot).
What do you think? Do you agree with this Top Five?
5. Chrysler: America’s Import
There’s Bob Dylan.
(YouTube: chrysler)
4. Audi: Doberhuahua
Yes, compromising is terrifying Audi.
(YouTube: AudiofAmerica)
3. T-Mobile: Tim Tebow
Before watching this one, non-NFL fans should note that Tim Tebow (the main character here) is a former quarterback. He was dropped by the New England Patriots earlier this season, making him a free agent with no contract.
(YouTube: TMobile)
2. Budweiser: ‘Puppy Love’
Horses and puppies? You can’t lose.
(YouTube: budweiser)
1. Coca-Cola: ‘America the Beautiful’
After a bad year in 2013 (remember how Pepsi upstaged it), Coca-Cola came back with a beautiful bang.
(YouTube: Super Bowl XLVIII Official)
Reporting by Business Insider
To embed this post, copy the code below on your site
A more interesting question might be “why are the Irish media obsessed with the Superbowl”?
Are marketers contacting news sites and asking them to promote their ads? Or are they simply creating ads that are news worthy? Or both?
great question sheik !!!
Why are the winners called the world champions if it’s only American teams playing in it ?
Thought the same about the world series
Imagine the GAA handing the Liam McCarthy cup over to the universe hurling champions!
It was named The World Series because a newspaper called The World originally sponsored the competition.
Wow cool Ross I often wondered that
Budweiser ads are becoming worse and more cheesy every year. As for the Coca Cola ad it was puke. Horrible horrible ad on so many levels.
Horrible company on so many levels, too.
Why is it horrible may I ask?
I think the Budweiser ads are consistently the best every year.
Coke would make ya sick! Like it’s a sugary fizzy drink not some international peace corp.
Because they are a consumerist society which permits a sport played over 3 hours to have 11 minutes of actual game time.
And we aren’t?
Only three hours, I gave up at 2am last night and they were only starting the fourth quarter, I would say a game of American Football that is one hour in duration goes on for at least four hours. Whatever people’s feelings on American football, the amount of ads would drive you nuts, could you imagine a somewhat similar sport such as rugby stopping after every play for an ad break.
We don’t get anything near the ads the US viewer gets.
Here, they will cut back to studio for a brief chat/replay.
Stateside that is left to post-game.
Every stop is instead filled with bloody Geiko commercials!.
no jermy we arent anywhere near the scale of american consumerism !!!
Says you.
As a guy who spends quite a bit of time there, with American in-laws, there is little difference in the level of consumerism.
American Football is like tennis in that after every play everyone goes back and lines up again for the next. This is the nature of the sport. As a long-time follower of it, I am very tired of the ignorant criticism it gets for the length of a game. I went to bed at the start of the 4th quarter too, but I tend to put that down to the earth being a planet with differing time-zones rather than complaining that it was taking too long.
yea i do say it and i lived there,you’d have to be an idiot to claim america isnt streets ahead of ireland or any country for that matter in consumerism !! its what makes america the way it is,i am not saying ireland isnt gripped by consumerism but its just not on the same level,its not up for debate so knock yourself out,i wont be reading :-)
P.s to make it easy on you,what do you need to consume ?? …money,what is the richest country in the world…..??? exactly !!!
I love the puppy advert !
Coca Cola had a bad year in 20143?
Make sure you sell your shares before then
Why? Because the game usually stinks even if you are an American football supporter. The commercials help retain your interest.
There are many reasons why Super Bowl commercials are loved by Americans. One of them is the International Clio Awards. The Academy Award for commercials. Such an award won by an advertising agency puts it in a whole new money making category.
Being that the Super Bowl is seen by so many… The venue gives the product and the commercial great exposure.
The Super Bowl is great entertainment on so many levels. Be it the game, commercials, half-time entertainment, betting or family and friend time… The Super Bowl permits fun to be had by all. Furthermore, the fun can be had without watching the actual game.
see thats my problem with americas “culture” ye celebrate adds wchis the rest of the world find annoying and a inconvenience,can anyone image people saying after the all ireland final “match wasnt great but the adds were fantastic this year !! “
Um… The Clio Awards is an International award.
In fact, Europe is known for producing the best commercials. The fact is that commercials are over abundant in the US. And in Europe there was a time when television broadcasting was limited. For example, in Germany in 70s, broadcasting stared after 3PM, with commercials being broadcasted at midnight. To get viewers of commercials, the commercials had to be good.
This is why many Clio Award winners are European. However, certa8n commercials like Michael Jackson’s Thriller video in America found great interest.
i am honestly not being rude but that was pure gibberish,if you trying to say europeans love adds then i disagree,im sure there might be awards and what not but i know from watching european sports for example one of the highlights isnt the adds during a match !!! also ive lived in america and seen teh amount of adds on an program,it drove me crazy and its the reason show are getting shorter and what used to bhe hour long shows are now 40+change minutes to accommodate commercials !!
No I’m not saying the Europeans love commercials. I’m saying that a good add can be entertaining and the best ones are recognized world wide by an international organization.
Face it Bud, just because you may not like something doesn’t mean your likes and dislikes mirror the world.
fair enough marlon and i am all too aware how i feel does not mirror how the world feels !!!! that being said i do think most people find adds between shows to be extremely irritating and a severe hindrance to enjoying what they watch,i mean how did it ever become the norm to interrupt a film every 20min with a 5min add ???
and marlon of course there are good adds,some of them are hilarious but its a very minute percentage and doesnt take from the fact that adds are symptomatic of what ails the world,consumerism,greed and money !!! (in my opinion)
Because American football is shite?
Bob Dylan is now selling cars?? NOOOOOOO!!!!!!!
Why did he sell out he does not need the money
At least when the superbowl is on nobody will be shot
I liked the Bob Dylan ad. Typical American bullshit though when he said “let Egypt build your phone” instead of China.
Asia?
He said Asia.
Because they are all brainwashed, and crave to be told what to do by the corporate media?
Its all a conspiracy isn’t it!
Not really. Manipulation through advertising is pretty standard I would have thought. Humans are pretty easy to influence you know
wheres the conspiracy ??? add’s sole purpose is to get you to do what they want,buy what they want and by extension live how they want,simple really
Two of my roommates are Americans. They stay up all last night with a few of their mates watching the Super Bowl. They seemed more interested in the ads than the game it self. Can’t understand it tbh, I think they’re nuts.
The puppy one is soo cute ❤️
There all nuts
So that’s what all the fuss was about last night. don’t think the coca cola add went down well, heard commentary on the radio this morning re: complaints & an all American song sang in different languages. Brings up the whole “national language ” issue. Didn’t watch any of it.
They’re
Audi add was best. I like coke take on america the beautiful. but Audi wins hands down
have your say