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Apple/YouTube

Watch: This Apple short was shot using only iPhones

The video celebrates the Mac’s 30th anniversary and all footage was shot in the one day.

APPLE CELEBRATED 30 YEARS of the Mac with, among other things, an interactive micro-site, but it took the company more than a week to show off its biggest tribute to the device.

Apple spent the day of the anniversary – 24 January – making a short movie. The company sent 15 camera crews to different locations around the world and captured over 70 hours of footage using the iPhone 5s.

So classrooms, robots, archaeological digs, snowboarding, fashion and research are covered in the 87 second video, all of which involve people using Mac products in some form.

The two caveats behind the video is that, as mentioned before, professional camera crews where using the iPhones and additional equipment was used to help out, but the production values help get the message across.

(Video: Apple/YouTube)

Although it’s not the first ad to be shot using an iPhone. That honour goes to Irish ad agency Rothco which created this ad for AIB using an iPhone 5 back in April 2013.

(Video: AIB Bank/YouTube)

Read: Taoiseach dismisses claims he makes specific deals with multinational companies >

Read: Apple awarded patent for solar-powered Macbook >

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15 Comments
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    Mute Jack Dooner
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    Feb 3rd 2014, 7:37 PM

    Love Apple, or hate Apple. They have truly achieved something incredible over the last 30 years.

    167
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    Mute John Jobs
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    Feb 3rd 2014, 7:34 PM

    Outstanding!
    Keep up the good work Apple.

    79
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    Mute saltaroo
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    Feb 3rd 2014, 8:52 PM

    Had a droid for three weeks while waiting for 5s. Man that was a long three weeks. iPhone is king don’t care what anyone says.

    77
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    Mute Bazalini
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    Feb 3rd 2014, 7:59 PM

    Was biggest mac fan till I got my hands on a samsung. Would never go back to them

    62
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    Mute john boy
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    Feb 3rd 2014, 8:36 PM

    I thought the same. Then I bought the sony xperia z1… Outstanding

    28
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    Mute Patrick Bateman
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    Feb 3rd 2014, 11:23 PM

    I had a samsung, then I got a mac, would never go back to Samsung. NEVER EVER. Mac are brilliant, my Mac made me tea earlier today and then battered my old Samsung to bits while I cheered on from my bed drinking tea. Then my Mac and me watched Marley and me. It was lovely but I dont like the end bit so my Mac went into iMovie and changed the ending so the dog lives forever. It was a great day.

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    Mute Colonel Randy H.Orny
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    Feb 3rd 2014, 7:52 PM

    Happy birthday!!!

    48
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    Mute John Doe
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    Feb 3rd 2014, 9:49 PM

    Apple equals quality,class, reliability and durabilty. No other piece of tech comes near

    46
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    Mute craig david
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    Feb 3rd 2014, 10:17 PM

    How do you know when someone has an iPhone??……… They tell you

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    Mute Paul Marconi
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    Feb 3rd 2014, 11:30 PM

    Is the Journal joining The Guardian in giving free publicity to Apple?

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    Mute Laura Hunt
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    Feb 4th 2014, 12:13 AM

    Simply cannot beat apple it’s iconic classy revolutionary innovative I’m a big apple disciple. Having read Steve jobs book and had an insight into the apple ethos it’s small wonder why Apple is what is today

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    Mute Cpm
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    Feb 4th 2014, 10:01 AM

    Wot?

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    Mute Declan Carr
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    Feb 3rd 2014, 9:29 PM

    This all has to go hand in hand with Enda Kenny’s gig with Appel, you are going to see a lot more stuff been plugged about apple before the elections. All hail to Enda the great !!!

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    Mute Carlos Bandanas
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    Feb 3rd 2014, 10:49 PM

    Whats the music in the AIB ad? Tune

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    Mute saltaroo
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    Feb 4th 2014, 6:45 AM

    There’s an app for that. Shazam I think it is

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