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SuperQuinn in Rathgar changes last night. Hugh O'Connell/TheJournal.ie

So long, farewell: Superquinn becomes SuperValu today

The sausages are still available, but the branding across the store will be different.

TODAY MARKS THE end of an era in Irish shopping.

Today, 24 SuperQuinn stores across Ireland will change their names to SuperValu, as the Musgrave company, which owns both, aims to continue growth in the sector by combining the two brands.

Superquinn’s famous sausages, bread and meat will all remain, but own-brand ranges will carry the Super Valu logo.

As well as the name change, SuperValu will invest €10 million to complete the refurbishment of the Superquinn store network.

The integration has impacted on jobs, but a company spokesperson says that efforts are being made to find the 102 people affected new roles in the Musgrave Group.

“When we announced the change in August we immediately began to work with colleagues to identify possible opportunities for them within the broader Musgrave Group business. In just six months we have already helped 15 colleagues find alternative positions across the wider Musgrave Group and this will continue. In addition we also established a comprehensive outplacement and support programme to assist them. Many colleagues will remain with the business through this year and into 2015.”

Commenting on the integration, Martin Kelleher, SuperValu managing director, said: “Today marks one of the most exciting developments in Irish retailing. Combining SuperValu and Superquinn brings together the best of both brands.

“Since announcing our plans to rename Superquinn as SuperValu in August, the consumer response has been very positive demonstrating that both brands are better together.

“Superquinn shoppers have really bought into the quality and value SuperValu offers. We are also keeping all that is great from Superquinn’s heritage. We have made the Superquinn sausage available across the SuperValu network nationwide and we are now selling twice as many as before – 30 tonnes of sausages every week.”

Read: 102 jobs lost as Superquinn stores to be renamed SuperValu

Read: The wait is over: Superquinn sausages go on sale in SuperValu today

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83 Comments
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    Mute Blind Faith
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    Jul 29th 2015, 3:49 PM

    There’s a circular area of about thirty square miles in Northern Ireland, where a person might die of thirst.

    279
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    Mute Jack Donavon
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    Jul 29th 2015, 3:53 PM

    Lough Neagh, you’d die of drowning.

    402
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    Mute Chris Judge
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    Jul 29th 2015, 4:01 PM

    It looks like there’s no pubs in Tyrone.

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    Mute O Swetenham
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    Jul 29th 2015, 4:23 PM

    With no competition, Lough Neagh looks like a good place to set up shop. I’m gonna open up a pub at the bottom of the lake called Little Atlantis. All Scuba divers get 15% off our heavily watered down pints.

    167
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    Mute Romeo Sensini
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    Jul 29th 2015, 7:46 PM

    I can assure you all there are many pubs in tyrone. I have no idea why that blank space is there.

    15
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    Mute Jerry Mandering
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    Jul 29th 2015, 4:30 PM

    You realise this map was discredited the moment it was published a few days ago???? There’s thousands of pubs in Ireland missing!

    106
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    Mute Darren Norris
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    Jul 29th 2015, 4:47 PM

    Nothing in County Louth it seems so many more are missing

    36
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    Mute Random_paddy
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    Jul 29th 2015, 4:20 PM

    British isles?!

    96
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    Mute Barry Kelly
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    Jul 29th 2015, 4:40 PM

    I’ve never heard of it either.

    75
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    Mute Phil West
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    Jul 29th 2015, 5:16 PM

    The writer must of the old colonial mindset… believing that Ireland is just one of many islands off the mainland.

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    Mute Mark Gerard Lochlain
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    Jul 29th 2015, 5:26 PM

    The British Isles is a geographical term that refers to the islands of Great Britain and Ireland. Every map of the “British Isles” I have seen contains Ireland. It just describes the Islands off the North Western coast of Europe. It’s just a handy term init…!!;)

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    Mute Leadóg Hackett
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    Jul 29th 2015, 5:36 PM

    Are you having a drink in “londonderry” at the minute?

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    Mute Alan Browne
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    Jul 29th 2015, 6:39 PM
    19
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    Mute hjGfIgAq
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    Jul 29th 2015, 6:44 PM

    ‘British Isles’ is a geographical term that refers to the two island of Ireland and Britain. It is not a political term.

    For example, the term ‘Irish Sea’ refers to the sea between Ireland and Britain. In exactly the same way it is a geographical term and not political.

    44
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    Mute Leadóg Hackett
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    Jul 29th 2015, 6:50 PM

    Mr Gomez is able to use ” Britain and Ireland” for his map. It’s a pity some Irish people here don’t follow suit.

    42
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    Mute Corin Bridson
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    Jul 29th 2015, 6:57 PM

    I always hated how New Zealand is in Australasia! I used to have to spend a lot of time explaining it was a separate country.

    20
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    Mute ooconaill
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    Jul 29th 2015, 7:04 PM

    “The British Isles is a geographical term” – who first coined the term? Did it just magically appear and we therefore accept it without question? No. It was coined by those in power at the time of the British Empire. Terminology is powerful, subjective amd often extremely politically motivated. Think of “The War on Terror”, “Weapons of Mass Destruction”. You can question terms used and people can reject terms they find offensive if they so wish.

    46
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    Mute Isaac Smyth
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    Jul 29th 2015, 7:07 PM

    But they are the British isles as named by the Romans – the Prettanic isles.

    22
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    Mute Mark Gerard Lochlain
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    Jul 29th 2015, 8:01 PM

    Will the “Anglo-Irish Isles do ya so!!! Weapons of mass destruction…PMSL!!!!!

    12
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    Mute Supes Kz
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    Jul 29th 2015, 8:55 PM

    The irish sea doesn’t have millions of people living in it that aren’t Irish or people who have fought countless wars to get rid of occupying Irish soldiers who have caused unparalleled death and destruction.

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    Mute Supes Kz
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    Jul 29th 2015, 9:25 PM

    The government of Ireland doesnt recognise the term and actively discourages it’s use abroad, it has also been removed from geographical school texts in Ireland. It is totally misleading to anyone outside of the Isles and a huge number living in them. British and Irish Isles is used by many scientific authors today to avoid offense. If you are an actual citizen of Ireland then you should use one of the plenty of alternatives in use otherwise you are purposefully causing offense.

    28
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    Mute David Jackman
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    Jul 29th 2015, 9:47 PM

    personally I prefer the ‘Celtic Archipelago’ myself.

    16
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    Mute Niall Conneely
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    Jul 29th 2015, 9:59 PM

    No its inaccurate!

    4
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    Mute Irish Cottage Rental
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    Jul 30th 2015, 12:18 AM

    No it’s not a handy term – it often causes confusion and dilutes our tourism marketing efforts to create a unique and differentiated identity for Ireland.

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    Mute Richard Brogan
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    Jul 29th 2015, 3:43 PM

    Right I’m of to the pub

    66
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    Mute luke frankus
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    Jul 29th 2015, 3:46 PM

    see ya there;)

    36
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    Mute bacoxy
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    Jul 29th 2015, 3:46 PM

    Lots of good spots there!

    53
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    Mute Gerard Collins
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    Jul 29th 2015, 4:22 PM

    I love driving around Ireland and seeing pubs in the absolute middle of nowhere. I suppose build it and they will come.

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    Mute Amy gaffney
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    Jul 29th 2015, 4:50 PM

    next American to make an Irish alcoholic jibe at me is getting this shoved in their face

    42
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    Mute Mark Gerard Lochlain
    Favourite Mark Gerard Lochlain
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    Jul 29th 2015, 4:26 PM

    England by far has the Lions share of pubs!!! With 54 million people! Love the Typical English pubs and names!! the Drunken Duck, the Cock and Rose, Dirty Dicks, Tudor Tavern, the George and Dragon!!!

    31
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    Mute Corin Bridson
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    Jul 29th 2015, 6:54 PM

    The Drunken Duck is a pub in Greencastle, Donegal. Is closed at the moment.

    6
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    Mute Mark Gerard Lochlain
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    Jul 29th 2015, 7:03 PM

    Well there’s one in England too!! Just sayin’ :)

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    Mute Ashley Brown
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    Jul 29th 2015, 7:57 PM

    It is now a dead duck!

    10
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    Mute Thomas Maher
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    Jul 29th 2015, 3:57 PM

    Just looking at both of those maps. What strikes me is not where the largest concentrations of pubs are, but where the lowest concentrations are. It appears that the places that have the worst reputation for alcohol consumption. Have the lowest amount of pubs. Scotland, Wales, Ireland.

    26
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    Mute David Fortune
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    Jul 29th 2015, 3:58 PM

    Or the data is terrible because everyone is too sloshed to update OpenStreetMap.

    30
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    Mute Patrick Varley
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    Jul 29th 2015, 4:14 PM

    Population. We do put up a good showing though.

    12
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    Mute Niall Conneely
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    Jul 29th 2015, 9:58 PM

    British Isles?

    13
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    Mute Eel Knack Mole
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    Jul 29th 2015, 6:21 PM

    This is only a small sample of Irish pubs. Firstly, most towns are represented by one or two dots, whereas I know that Ballina (my local town), for example has c. 40 pubs. Also the area of North West Mayo, which is the most sparsely populated region of the country, is virtually blank – but i reality while there may not be many people in the area, there are still quite a number of rural pubs, all of which are missing.

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    Mute Mark Gerard Lochlain
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    Jul 29th 2015, 4:28 PM

    I can see the Arch Bar in Thurles though!! :)

    10
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    Mute Conchuir
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    Jul 29th 2015, 3:49 PM

    Are we part of the British isles now?

    1
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    Mute Rodney Williams
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    Jul 29th 2015, 3:54 PM

    What’s with this “British Isles” shite?
    At least edit this stuff before posting.
    Ireland and UK more appropiate.
    you are supposed to be Irish?

    1
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