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An example of how a Project Ara phone would look. Google ATAP/Google+

Google's newest project will let you put together smartphones like Lego

Project Ara looks at the possibility of putting together hardware blocks to create a smartphone, instead of getting people to buy a single, fully constructed phone.

AFTER ANNOUNCING ITS intention to map rooms and areas in 3D through Project Tango, Google’s next project is to break smartphones down into blocks, allowing people to build their own custom phone.

The company announced last night it will be hosting its first Ara Developers’ Conference this April. The conference will be one of three that will be held in 2014 and will be held online with a live webstream and an interactive Q&A.

The conference is part of Project Ara, an open-source initiative that would allow users to upgrade parts of their smartphone’s hardware through blocks without having to invest in a different phone.

This would mean you could shop around for separate parts and use them to build or upgrade your own custom phone.

The conference will focus on the alpha release of the Ara Module Developers’ Kit, an open-source platform that is expected to be released in early April. The organisers say that it will be a “detailed walkthrough of existing and planned features of the Ara platform and community feedback sessions.

Project Ara was originally started by Phonebloks and Motorola back in October before Google sold the latter off to Lenovo in January for $2.91 billion.

The conference is very much aimed towards those developers who would be interested in customising their phones beyond the software.

It also hints towards a future where Google will create products that can be customised with individual parts and considering how there are new phone upgrades announced every year, having the ability to replace and upgrade parts of a phone would be appealing to techies.

(Video: Phone bloks/YouTube)

Read: Turns out Google didn’t bid for WhatsApp after all >

Read: Nokia moves into new territory by launching its first Android smartphone >

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36 Comments
    Install the app to use these features.
    Mute Michael Connick
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    Feb 27th 2014, 10:57 AM

    Nerds wet dream I can’t wait

    84
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    Mute Nydon
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    Feb 27th 2014, 2:12 PM

    Yeah that’s usually the way the dream goes for a nerd.

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    Mute Lamb
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    Feb 27th 2014, 2:15 PM

    Absolutely class!

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    Mute The whistler
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    Feb 27th 2014, 10:58 AM

    Hold on ….some other company floated the modular phone idea a wee while back

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    Mute Sarah Butler
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    Feb 27th 2014, 11:09 AM

    Phone blocks, I think it was just an idea or campaign focussing on reusing phones & cutting down on waste. I don’t think they intended on producing it. Maybe Google bought the concept.

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    Mute conor mcguire
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    Feb 27th 2014, 11:09 AM

    I saw that too, ‘block phone’ or something like that? Modular hardware , like that company ‘Xi3′ that Steam were developing with

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    Mute Rory O'Shaughnessy
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    Feb 27th 2014, 11:30 AM

    Yer dead right man, and if I’m not mistaken the story was on here as well! Feckin Google stealing ideas!

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    Mute Ryan Freeman
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    Feb 27th 2014, 11:47 AM

    Your right it was on Kick Starter

    11
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    Mute Brian Casey
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    Feb 27th 2014, 11:53 AM

    The lads from phone block have been working with project ara

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    Mute Fergal Reid
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    Feb 27th 2014, 12:32 PM

    They basically ARE Project Ara.

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    Mute Cpm
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    Feb 27th 2014, 3:17 PM

    Didn’t some Dutch industrial designer cone up with the idea first?

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    Mute conor mcguire
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    Feb 27th 2014, 11:07 AM

    Is this a move towards long lasting robust technology? Or another product built to be broken in 18 months? I still have an iPhone 3GS that’s been through the wars and would love a product like this where I could simply upgrade the processor and battery like I upgraded my ‘stock’ Lego castle as a child.

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    Mute Silent Majority
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    Feb 27th 2014, 10:58 AM

    I can imagine the board meeting where this was proposed! “Well we’ve already done pretty much everything imaginable to revolutionise the world, so we thought we’d just start having a laugh!”

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    Mute john fairclough
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    Feb 27th 2014, 12:19 PM

    Modular phones? You couldn’t make it up!

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    Mute conor mcguire
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    Feb 27th 2014, 12:22 PM

    Lol

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    Mute James Kiernan
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    Feb 27th 2014, 11:23 AM

    I can see it now…..a pracksters dream……”who robbed my speaker block”

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    Mute Sean P
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    Feb 27th 2014, 11:03 AM

    Why not – works for the PI Raspberry crowd.
    I like.

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    Mute Brian Ward
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    Feb 27th 2014, 11:10 AM

    Considering that most people can’t put together a flat pack bought in IKEA how well would they do in building their own smartphone?

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    Mute Geraldine Margaret Bowes
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    Feb 27th 2014, 3:49 PM

    Speak for yourself I’m dead hadn’t putting flat packs together :)

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    Mute Fergal Reid
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    Feb 27th 2014, 12:33 PM

    This is it. This is the only innovation that would tempt me away from the iPhone. A fully customisable phone with parts that can be swapped out and upgraded as you go. This is such an exciting prospect.

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    Mute Steve Bang
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    Feb 27th 2014, 11:04 AM

    If you stand on it in the middle of the night, can you still throw it against the wall.

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    Mute Fergal Kelly
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    Feb 27th 2014, 11:30 AM

    It might break into a few piece’s though….

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    Mute Ancient History
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    Feb 27th 2014, 1:26 PM

    Would be good for tablets and laptops too. Would save a huge amount of waste. Nice idea.

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    Mute conor mcguire
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    Feb 27th 2014, 1:58 PM

    True, but would a single ‘home machine’ with multiple auxiliaries not be the better solution? As in having one bad ass lump of a pc (always easier to upgrade (and cheaper)) to store and do the heavy processing while we’d simply have various screen sizes that we use as interface? It might be a childhood dream(influenced by Star Trek) but how much cheaper would it be? How many people have bought pricey laptops only to watch YouTube/netflix and use Facebook etc. the salesperson obviously didn’t feel the need to inform them that their i7 processor might be a bit of overkill!
    Ps. Buy a tablet if you don’t know what processor is!

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    Mute Ancient History
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    Feb 27th 2014, 4:07 PM

    True maybe you should patent the idea before they read this. :)

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    Mute conor mcguire
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    Feb 27th 2014, 4:32 PM

    Can’t see any company jumping at the idea of selling once off hardware that will last a decade! I reckon it’ll have to take off with the manufactures of the components selling directly to customers to meet they’re spec requirements , oh wait, you already can! A good DIY guide book should do the job! Sh it ,they could do that before I can :-)

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    Mute nubus
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    Feb 27th 2014, 3:09 PM

    Project Ara sher

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    Mute Johnny Clyne
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    Feb 28th 2014, 1:42 AM

    Awh man that sounds sweet!
    Cannot fooking wait

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    Mute ÉiRed
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    Feb 27th 2014, 12:13 PM

    Ah just…stop.Please

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    Mute Jack Bowden
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    Feb 27th 2014, 10:42 PM

    Won’t it make your phone valuable to thieves?

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    Mute Jeremy Rammer
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    Feb 27th 2014, 11:13 AM

    Waste of cash on a project like that.

    Seems like they are running out of ideas

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    Mute conor mcguire
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    Feb 27th 2014, 11:18 AM

    Xfactor and dancing on ice are a waste of money!

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    Mute Edward Malone
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    Feb 27th 2014, 11:19 AM

    You’re running out of ideas!

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    Mute phunkyboy
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    Feb 27th 2014, 12:52 PM
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    Mute DigitalA
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    Feb 27th 2014, 2:19 PM

    It’s not their idea.

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    Mute DigitalA
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    Feb 27th 2014, 2:18 PM

    Google’s latest project?

    An acquisition of Motorola which was itself was bought by Google (and kept despite the sale of Motorola) is continuing its development under Google.

    Giving Google credit…typical Journal

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