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Samsung's sold more than 37 million tablets in 2013, the most of any Android tablet manufacturer. AP Photo/Charlie Riedel

Apple knocked off top spot as Android tablets now outsell the iPad

More than 120 million Android tablets were sold in 2013, but Apple is still the most popular tablet manufacturer as it sold 70 million iPads.

IT MAY HAVE taken longer than expected, but Android tablets finally overtook the iPad in market share in 2013.

Research from Gartner found that more than 120 million Android tablets were sold during 2013, giving it 62 per cent of the market.

In comparison, Apple’s iPad sold 70 million units, which meant it has 36 per cent of the market.

Microsoft saw modest growth as well, but it only accounts for 2 per cent of the overall market as it sold just over four million Windows 8 tablets last year.

The biggest winner from this was Samsung which saw a major increase in the number of tablets sold. It sold 37 million tablets last year compared to the eight million it sold in 2012.

That’s slightly more than half of the number of iPads sold in 2013, making Apple the most popular tablet manufacturer in the world.

Gartner says that the reasons for Android taking the top spot was because of the low-end smaller screen tablet market, and first time buyers looking for cheaper devices.

While the reasons behind the increase was expected, what is surprising is how long it’s taken to reach this point, considering the number of companies out there making low and mid-range Android tablets.

While the number of tablets sold means that Android is the more popular platform used, it doesn’t necessarily mean that it translates to large profits for manufacturers. Google, however, won’t care as it Android is now first in an industry that was previously dominated by Apple.

Read: Apple takes Siri for a spin by launching hands-free software for drivers >

Read: Google’s newest project will let you put together smartphones like Lego >

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86 Comments
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    Mute Liam Byrne
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    Mar 4th 2014, 11:33 AM

    I always felt that this wasn’t a fair comparison. You’re comparing multiple android tablets to one ipad. It’s like comparing the sales of every model of toyota car to the sale one model of an opel and then saying toyota is winning.

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    Mute Gerard Casserly
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    Mar 4th 2014, 11:58 AM

    There is more than one variant of the apple ipad.

    44
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    Mute Honest Tom
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    Mar 4th 2014, 12:05 PM

    there is more than one varient of the Opel Astra too.

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    Mute James O Donoghue
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    Mar 4th 2014, 12:06 PM

    Not really.

    Would be more fair to say its comparing engines not body.

    Android is streets ahead in what it allows you to do. Read mpgs avi and mp3 without having to use tge horrible I tunes to convert. Its highly customisable and offers direct access to the hard drive.

    Posers go with apple. Techies go with Android ;)

    81
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    Mute Metassus
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    Mar 4th 2014, 12:51 PM

    People incapable of dealing with their own inadequacies demean other peoples’ choices. Grow up!

    (Insert ironic smiley face here)

    46
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    Mute Gobblor
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    Mar 4th 2014, 12:54 PM

    They’re comparing Android vs Apple’s OS, Liam. How is that unfair? They’re both operating systems. It’s not Android’s fault that Apple will only let its OS run on 1 brand.

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    Mute Jaymie
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    Mar 4th 2014, 1:39 PM

    James that’s bullsh!t.what class would you out pensioners or older people that wouldn’t be up to speed with smart phones?most of the older generation go for android are you saying they’re all techies

    11
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    Mute John Dobermann
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    Mar 4th 2014, 2:12 PM

    @James o donoghue – its absolute rubbish to say techie people go with andriod. Im about the most techie person going and have a highly technical job in a multinational and I know apple beat andriod hands down. Its simplicity and great design are huge technical achievements which are not matched by android devices and apps. The only reason android outsells apple is because its in every cheap POS going.

    26
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    Mute Gerard Casserly
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    Mar 4th 2014, 2:19 PM

    John it’s ok. It’s not your fault. You had apple macs in college. You have been brain washed.
    Fair play to Apple.
    They do get them young.

    25
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    Mute Gobblor
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    Mar 4th 2014, 2:25 PM

    John Dobermann: “Its simplicity and great design”

    Right, so it’s for simple people (i.e. non techies) and looks good as a fashion accessory?
    And I’d pick the design of the Samsumg S4 over the rehashed iPhone 5 any day.

    “not matched by android devices and apps”
    The LG G2 is the best phone out there today for speed & functionality. Just look at it: http://www.stuff.tv/android/lg-g2/review

    Poor fanboys – so delusional. How many black polo necks do you own, John?

    20
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    Mute Jaymie
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    Mar 4th 2014, 3:28 PM

    Ha ha gobsh!te do you really think that’s going to be the front runner in smart phones now?dream on

    1
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    Mute The Doctor
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    Mar 4th 2014, 3:40 PM

    Fanboy, fanboys everywhere.

    9
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    Mute Hung Xi
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    Mar 4th 2014, 5:49 PM

    I have both Android and iOS tablets and the Android is used a lot more. It is a much nicer machine.

    9
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    Mute Bishnach
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    Mar 4th 2014, 11:53 AM

    I like competition. Apple make great products but have got away with restricting the consumer. Only thing android is lacking is proper decent apps. Too many shoddy developers making crappy low budget, quick cash games + apps on android

    94
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    Mute Bartrude
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    Mar 4th 2014, 11:59 AM

    And thats how it will continue.

    16
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    Mute Cpm
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    Mar 4th 2014, 12:41 PM

    It’s about freedom to innovate, as the developer decides, on Android – Apple app developers don’t have that sort of luxury. As a result there are a large amount of low-quality apps available for Android, however there are also lots of amazing ones that are pushing Android ahead of iOS – Swype and Cover for Android being two perfect examples of apps that will never exist within the iOS ecosystem due to Apple’s restrictive policies.

    28
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    Mute Marlon Major
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    Mar 4th 2014, 11:31 AM

    Brilliant! Samsung Hardware paired with Goggle’s Android software is a winning combination.

    80
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    Mute potatoman
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    Mar 4th 2014, 12:23 PM

    Android is great.

    Send from my iPad.

    63
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    Mute Konrad Kaczor
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    Mar 4th 2014, 12:27 PM

    Nice, but Apple can spell… ;-)

    44
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    Mute potatoman
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    Mar 4th 2014, 12:38 PM

    I wish I had an iPad to make me look more intelligent than I am.

    Send me an iPad

    66
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    Mute Jimbo
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    Mar 4th 2014, 11:41 AM

    I wouldn’t buy an apple product even if they were better… and they’re not.

    47
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    Mute David Ronan
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    Mar 4th 2014, 11:43 AM

    So, you’re saying that you wouldn’t buy a better device, even if you knew it was better… Right, that makes sense!

    91
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    Mute Gráinne Ní Bhriain
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    Mar 4th 2014, 11:47 AM

    There not better u cant remove the batt on a fone if it freezes how is that better??over priced shite apple is

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    Mute Bartrude
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    Mar 4th 2014, 11:58 AM

    Hard reset.

    29
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    Mute David Ronan
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    Mar 4th 2014, 11:59 AM

    I never said which I thought was better, each to their own I say, was just trying to make sense of Jimbos illogical statement.

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    Mute Gráinne Ní Bhriain
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    Mar 4th 2014, 12:09 PM

    Still over priced for a phone nd tablet maximise profits screw the apple customers t the wall

    15
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    Mute Bartrude
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    Mar 4th 2014, 12:22 PM

    Grainne, apple customers arent being screwed, if all you can afford to buy is android then thats what you get. There are €50 android phones & €100 android tablets, however much you hate apple these €50 & €100 devices do not and will not stand up to iphones or ipads OR galaxy phones or tablets which if you didnt realise are NOT far off the price of ipads & iphones themselves.

    30
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    Mute Bartrude
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    Mar 4th 2014, 12:30 PM

    Also, I’ve never had an iPhone freeze on me, maybe that’s an exclusive android feature?

    20
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    Mute Gráinne Ní Bhriain
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    Mar 4th 2014, 12:31 PM

    Yeah but still cheaper than apple, I can use flash on my phone . Something iphone lacks, oh I have money there to buy anything I want just couldn’t justify payin 600 euro for a status that apple brings. When galaxy are just as good as are htc nd sony. I got a galaxy unlockes off meteor for 350 been bounced around the place still works hasbt frizen and I can change the battery when it gets weak which is a flaw for apple. And sonys camera is bettee than apple because the ios7 made there cameras diabolical. Actually dropped an iphone for a galaxy cause it was SOOOOOO much better. :)

    16
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    Mute Gráinne Ní Bhriain
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    Mar 4th 2014, 12:33 PM

    Plenty of my friends one has froze have one at home there froze. Its just a “status” phone thats it.

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    Mute Leopold Dedalus
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    Mar 4th 2014, 12:33 PM

    I bought a HTC One a few months back, a phone which many people argue is better than the latest iPhone and Galaxy S iterations. Not wanting to be too blinkered I did look into the possibility of getting the iPhone despite the last Apple product I had breaking just after a year of nothing less than good care for it. Would have cost me €100 more up front and €20 more a month after that as well as being tied to a contract 6 months longer than the one I have now. That’s a pretty big difference in price. Samsung though do seem to be jacking their prices a lot too.

    19
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    Mute Bartrude
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    Mar 4th 2014, 12:34 PM

    Flash? Jeez you’re behind the times there Grainne.

    16
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    Mute Bartrude
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    Mar 4th 2014, 12:35 PM

    iOS 7 made the camera worse?

    17
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    Mute Gráinne Ní Bhriain
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    Mar 4th 2014, 12:38 PM

    I had an apple for a while ios7 came out nd the pictures were worse didnt use the camera anymore after it as I enjoyd taken pictures and it ruined it for me.

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    Mute Chief
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    Mar 4th 2014, 12:41 PM

    Personally I wouldn’t buy an iPad for the simple reason i’m all setup for android. But according to Tablets reviews the best 2 Tablets available at the moment are

    1. Apple – iPad Air 32GB wi-fi

    2. Samsung – Galaxy Note 10.1 2014 Edition

    While the iPad air did start out more expensive than the Galaxy Note that has swung. The iPad air is now about €45 cheaper.

    19
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    Mute Leopold Dedalus
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    Mar 4th 2014, 1:01 PM

    Well according to http://tablets-review.toptenreviews.com/ the iPad Air is 7th and the Note 10.1 is 10th. Reviews are always subjective, that said the Google Nexus always seems highly regarded. It’s 2nd on this list for instance

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    Mute Chief
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    Mar 4th 2014, 1:18 PM

    Yeah sorry, I should have said according to a review. The review i was going by was on http://which.co.uk But its interesting looking at the link you posted. Does anyone really know whats better :-)

    Just tried this link http://www.toptenreviews.com/configurator/tablets-review/ and it looks like i should buy the Toshiba

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    Mute Stink Eye
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    Mar 4th 2014, 1:46 PM

    Hahah did someone just use Flash as an argument for Android. 2002 called and they want their tech back.

    You can put all the facts and figures on paper but the reality is that android on any device is junk. I’ve seen Galaxy S4 just stop working a few weeks out of the box, very laggy and unresponsive for such a high end phone. Saw samsung tablets that nieces and nephews got for Xmas all are bricked already .. 2 just failed and one back plastic fell apart.

    And the Galaxy S5.. Plastic junk.

    At least HTC and Sony have the sense to make high quality aluminium phones.. All the Samsung fanboys say Apple are ripping off their customers but Apple customers are not the ones with poorly made plastic phones.

    It’s like a Fiat owner saying Mercedes are ripping off their customers.

    20
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    Mute The Doctor
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    Mar 4th 2014, 2:11 PM

    Bartrude, you are the worst type of fanboy. Grow up. Pathetic.

    10
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    Mute Seamus MacIonnrachtaigh
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    Mar 4th 2014, 2:31 PM

    Funny thing, The Journal app for Android is a little better than the iPad app, when you turn Android Tablets sideways a link to previous and following articles appears at the side of the screen and this doesn’t happen on iPads. iPads are better in some ways but for the price they should be better in every way, and this plainly isn’t the case.

    6
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    Mute Stink Eye
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    Mar 4th 2014, 2:40 PM

    That’s not a “android is better than ios” argument .. That’s a feature that the journal decided to put into their android app. Nothing to do with anything really.

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    Mute Seamus MacIonnrachtaigh
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    Mar 4th 2014, 3:00 PM

    What does the widget look like on iPads…oh wait, they don’t support widgets, do they?

    9
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    Mute Bartrude
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    Mar 4th 2014, 4:01 PM

    Damn, widgets. Thought we’d got away with that one… :D

    5
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    Mute Finbarr Quirke
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    Mar 4th 2014, 12:03 PM

    The better apple is the better android has to be and vice versa. So it’s win win. Then it’s just personal choice. Personally I prefer android overall but apple apps are much better generally

    41
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    Mute Angelic Lestat
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    Mar 4th 2014, 11:49 AM

    Android is on multiple devices made by multiple companies…most of them quite basic at a very reduced “bargain” price.

    The iPad is a premium tablet only released by Apple for a premium price.

    I don’t think there is a comparison there really.

    37
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    Mute Alan R
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    Mar 4th 2014, 12:15 PM

    You are wrong on that, – even low end android tablets are far from “basic” in terms of features. There are plenty of high end android tablets also. Android is a superior OS on many levels.

    The Nexus is probably a more accurate comparision with the ipad in terms of of “like-for-like” though, – and most who have used one would say it wins hands down.

    26
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    Mute john williams
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    Mar 4th 2014, 12:22 PM

    Have an android tablet and an iPad. Pros and cons to both but Apple is better. More user friendly.

    31
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    Mute Konrad Kaczor
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    Mar 4th 2014, 12:22 PM

    It’s not that much device vs device now anyway it’s more about platform vs platform. i.e. If someone bought for hundreds of euros into apps, movies and music from iTunes they are not going to ever buy android tablet as those multimedia are not transferable. And vice versa. You spent small fortune in Google Play – your next phone or tablet won’t be Apple even if it was an amazing piece of electronics.

    29
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    Mute James O Donoghue
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    Mar 4th 2014, 12:27 PM

    I moved after 4 years with apple. So do a few more I know.

    Personally my big mistake was leaving it so long

    53
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    Mute The Doctor
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    Mar 4th 2014, 3:32 PM

    I moved after 2 years with an iPhone. I really liked the iPhone, but just wanted a change to see what the fuss was about. I don’t think I could go back to iPhone now unless they start making bigger phones. My wife’s iPhone 5 looks like a wee toy.

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    Mute Danny
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    Mar 4th 2014, 4:08 PM

    I’m on my 2nd IPhone, the 5s and this is the last one ill ever get. No flexibility at all. Don’t get me started on iPads either, never again. Apple products are overpriced and overhyped.

    29
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    Mute Stephen Mc Elligott
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    Mar 4th 2014, 11:42 AM

    Google is the new apple. Apple have lost it’s greatest mind and it was only a matter of time before signs of slipping in the competitive market would show for them.

    25
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    Mute James O Donoghue
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    Mar 4th 2014, 12:09 PM

    Agreed. Apple stopped beibg innovative when jobs left shortly before he died.

    History repeating. When he lefy apple first time they were on par with Microsoft but then almost died away till jobs came back and rebuilt. Sadly he won’t be back this time.

    28
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    Mute Leopold Dedalus
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    Mar 4th 2014, 12:24 PM

    When exactly were Apple innovative? They didn’t build the first personal computer, they didn’t build the first laptop, they didn’t build the first MP3 player, they didn’t build the first touchscreen phone, they didn’t built the first tablet computer. They’re masters of marketing, not technology.

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    Mute Dave O'Shaughnessy
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    Mar 4th 2014, 2:29 PM

    Leopold, come on, you have to recognise that Apple were master-innovators in the design of attractive user-experiences and completely redefined the way users interacted and used technology interfaces. You’re correct in that Apple didn’t create the first of those devices you listed above, but can you honestly claim they didn’t completely redefine the individual markets and create whole new market-segments when they designed the Apple II, iPod, iPhone, iTunes and iPad?

    Have any of the Android Vendors innovated with their Tablet and Smartphone – not a single one – they copied everything Apple did.

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    Mute Leopold Dedalus
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    Mar 4th 2014, 4:58 PM

    Dave, most of what you have said backs up my initial point. I don’t deny that they completely overhauled the market especially when it comes to the iPhone, not so much with the iPod as I remember lots of people had MP3′s back then anyway. My point is that they haven’t come up with much in the way of technological marvels, it’s like you said they just redefined the markets by making these products appealing to a mass-market. They get a lot of credit for being “innovative” and Jobs himself has a efw quotes on that subject when really they just took a Fiat and stuck a Ferrari’s body over it. And I agree that Android vendors don’t come up with anything new either however it’s wrong to say that they copy everything Apple do. iOS has quite a few features lifted from Android as well

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    Mute Dave O'Shaughnessy
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    Mar 4th 2014, 11:43 PM

    “They just took a Fiat and stuck a Ferrari’s body over it” – I find it astonishing how your downplaying the impact Apple’s innovations in the user-experience across those respective devices to this glib analogy. Call Apple’s products expensive, call them restricted (when compared to the more open, flexible Android platform), call them arrogant, but can you honestly label Apple products as nothing more than a shiny, flashy exterior but essentially a poor platform underneath? Especially when you look at some of the absolute dross Android Tablets available in the Market today in Tesco and Harvey Norman?

    3
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    Mute Gobblor
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    Mar 4th 2014, 12:58 PM

    Aren’t iPhones just fashion accessories? Every girl has one to go with their nice handbag. People who are into their tech use Android phones & tablets.

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    Mute Gobblor
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    Mar 4th 2014, 2:28 PM

    The only people I know with iPhones are girls & hipsters. They’re a fashion accessory. How could they not be, when Android has more functionality & flexibility? iPhone users have opted for style over substance. You can’t even change any settings on an iPhone, except the basics.

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    Mute Dave O'Shaughnessy
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    Mar 4th 2014, 3:09 PM

    Girls and Hipsters? It appears to be completely opposite Gobblor – Apple continues to dominate the Tablet and Smartphone choice in BYOD Enterprises where users are permitted to bring in their own devices and here’s the latest data as well as associated Enterprise demographics of these activations: http://media.www1.good.com/documents/rpt-mobility-index-q413.pdf

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    Mute John Jobs
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    Mar 4th 2014, 11:59 AM

    It’s a bit of a pointless article as the iPad is still the most popular tablet.

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    Mute Gerard Casserly
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    Mar 4th 2014, 12:02 PM

    Which one?

    20
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    Mute Cpm
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    Mar 4th 2014, 12:45 PM

    “It’s a bit of a pointless article as the iPad is still the most popular tablet.”

    It’s an article about operating systems’ popularity, not devices’

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    Mute Stink Eye
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    Mar 4th 2014, 1:50 PM

    The reason this has happened is because every tween at Christmas who wanted a tablet got a €99 android or galaxy tab for €160 in Harvey Normans or wherever because (and rightly so) parents aren’t going to shell out €299 minimum for an iPad.

    Rest assure though if you could get iOS on a €99 device this wouldn’t be happening

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    Mute Cpm
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    Mar 4th 2014, 2:17 PM

    “Rest assure though if you could get iOS on a €99 device this wouldn’t be happening”

    And if they had wings they’d probably be able to fly.

    What’s your point?

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    Mute Stink Eye
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    Mar 4th 2014, 2:28 PM

    Oh sure would you look who it is Mr Snidey Pants himself .. My point is that you can’t compare bananas and lemons.

    One company who makes premium devices and an operating system only available on one set of devices vs an operating system on a slew of devices from cheap Chinese tablets to high end Korean ones. It’s not a comparable situation.

    It’s like comparing sales of BMW cars to the rest of the entire car market.

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    Mute Cpm
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    Mar 4th 2014, 2:44 PM

    “It’s like comparing sales of BMW cars to the rest of the entire car market.”

    It’s nothing like it. This article is about two operating systems.

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    Mute Hung Xi
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    Mar 4th 2014, 5:58 PM

    Would that be the mini, mini with retina display, air or iPad 3rd Generation?

    You didn’t clarify which model.

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    Mute Marlon Major
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    Mar 4th 2014, 11:33 AM

    Brilliant! Samsung hardware paired with Google’s Android Software is a winning combination.

    19
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    Mute Jimbo
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    Mar 4th 2014, 11:40 AM

    you can say that again!

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    Mute Gobblor
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    Mar 4th 2014, 12:59 PM

    You already said that, you dope.

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    Mute Jaymie
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    Mar 4th 2014, 1:40 PM

    Gobsh!te do you just go from thread to thread looking for an argument

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    Mute Loop De Loop
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    Mar 4th 2014, 12:53 PM

    Android – for those who can’t afford apple.

    Sent from my iPad !!

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    Mute Ina Smidiríní
    Favourite Ina Smidiríní
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    Mar 4th 2014, 1:33 PM

    iPad
    Cuz I am too thick to use computers.

    Sent with android
    Excuse ny brevity

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    Mute Seamus MacIonnrachtaigh
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    Mar 4th 2014, 1:35 PM

    Why does every debate on The Journal degenerate into an argument about who’s got the most money?

    This doesn’t happen on the Guardian website,

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    Mute Seamus MacIonnrachtaigh
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    Mar 4th 2014, 2:57 PM

    It confirms a suspicion that many people just buy Apple stuff to show how wealthy they are.

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    Mute Tom Kiely
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    Mar 4th 2014, 1:09 PM

    Android all the way. … Apple brainwash ..

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    Mute Daniel D Waters
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    Mar 4th 2014, 2:41 PM

    Apple’s build quality is light years ahead of the competition.

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    Mute The Doctor
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    Mar 4th 2014, 3:36 PM

    So good, apple released an app to replace the broken home button.
    All these phones and tablets get their parts from the same factory.

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    Mute Loop De Loop
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    Mar 4th 2014, 6:20 PM

    At the end of the day you get what you pay for, that’s why Apple is more expensive than android.

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    Mute William Rowlands
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    Mar 4th 2014, 4:41 PM

    Best move I have made moving to android

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    Mute Olive Brooks
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    Mar 7th 2014, 12:00 AM

    You do realize Apple makes the device, the operating system, and controls and maintains the the related virtual ecosystem for the iPad. They make money from all these parts. Google gives the software away and makes nothing. Market share in this market is about devices sold not operating systems used. The android tablet device share is split among a dozen or more manufactures. Another way to look at it is dollar share, which Apple also maintains a dominate unquestioned lead. What a bunch of sloppy republishing of sensationalized, and or gotcha journalism. You pick the descriptor.

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    Mute DigitalA
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    Mar 4th 2014, 3:50 PM

    Another nothing story to get up the page views.

    Good stuff Journal.

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    Mute The Doctor
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    Mar 4th 2014, 4:06 PM

    Another hipster failing to see the irony.

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    Mute DigitalA
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    Mar 4th 2014, 4:26 PM

    Hipster? I don’t understand.

    Another assumption making fool I’d say in your case.

    3
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