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CHILDREN AS YOUNG as ten are now playing a major role in deciding what devices families should purchase, a new report has found.
The eircom Household Sentiment Survey (eHSS), which looked at the lives of 1,003 Irish people, found that children between the ages of five and seventeen now have a greater influence on what devices they should purchase.
The most popular recommendations made were the TV service provider the family should have (56 per cent), the type of broadband they should have in the home (51 per cent), and the brand and type of mobile phone their parents should buy for themselves (42 per cent).
The majority of parents (83 per cent) feel that their children know more about technology than they do, with this number rising to 92 per cent among parents of children aged 13 to 17.
The number of online devices accessible to families has increased over the last year with the average home having four online devices.
This is down in part to the growing popularity of tablets as nearly 1.4 million people or 40 per cent of people own one. This is an increase from six months ago where only 25 per cent of Irish people owned a tablet, while 16 per cent of those who don’t own one plan to buy one this year.
The number of Irish people who own a smartphone has risen to over two million, meaning every three in five mobile users owns one.
‘Fear of missing out’
Among the 16 – 24 year old age group, only five per cent don’t access the internet once a day or more, while 15 per cent say they’re online “practically every hour they are awake.”
The fear of missing out on something while offline is prevalent among this age group with almost half of those surveyed (46 per cent) admitting that this is the case.
Overall, people feel that technology in general has helped foster better relationships with their friends, family and partners. It found that 83 per cent of people believing that this was the case with friends, while 73 per cent felt that it had benefited their relationship with their partner in a positive way.
The constant connectivity has also benefited commuting too with three in five commuters using digital devices while on the go, using them to keep up with the news, work or study, or keep up to date with social media.
The report surveyed 1,003 Irish adults aged 16 and over during February 2014.
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Children buy based on fads in school and advertising. Research what you are buying yourself.
As children, in my family, we were always allowed to choose between ‘this or nothing’.
Too right, my house also. Kids shouldn’t be telling parents what to buy, give input for sure, but parents should be parenting not making friends with their kids.
Is the kid who plays with the yo yo still the coolest in the class…
Der still trying to figure out the light switches in my folks house plus I often get calls from the aul lad asking me how do ya turn on the telly.
The “eircom Household Sentiment Survey”, think they might be in for a shock. I wouldn’t recommend eircom for any of the services they are surveying.
The best broadband service is your neighbours one….! Nothing a month.. Lovely stuff!
The salesmans son or daughter brings the latest gadget to school and all the other children demand that their parents buy them the exact same gadget.
Seriously Eircom… Have you completely thrown in the towel trying to compete on customer service and connection speed and are so desperate to stop the slide into a deeper hole of debt and declining revenues you’re devising a new marketing strategy of ‘Pester power’ akin to a supermarket check out…
The only thing that could give me a bigger laugh is seeing the bill from the consultantcy that came up with this strategy.
My husband is a software. My 14 year old couldn’t care less about what broadband we use. All she wants is for her ipad to be connected to the wifi so she can facetime her friends.
As for online devices we have 17 devices hooked up to our wifi. Not including visitors devices.
Your husband is a software???
Engineer…
Havent had my morning coffee yet…
Thats priceless.. :’)
A sequel to Her but male based this time
what version software?
need a malware scan, clean hard disk, run upgrades…
xD
This is insane.
I would expect parents of 0-22 year olds to have grown up with or around the IT stuff available to the public.
If they can’t make a purchasing decision, how on earth are they going to monitor and guide their kids’ usage?
They will like 5hite.
When they start paying, they start deciding. Until then I decide what my money is spent on.
have your say