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IF YOU’VE SEEN one company ad, you’ve seen them all.
You know the ones we’re talking about, the type of ad that has amazing nature shots, uses vague inspirational buzzwords that have no meaning, includes shots of people of different backgrounds to show it’s a company of the people, a little bit of scientific research to show it’s tackling the big problems, and a calm, pensive voiceover guy thrown in for good measure.
Kendra Eash put together a summary of such ads for McSweeney’s last month and Dissolve, a company that specialises in stock video footage, has used it to create the most generic brand video in existence.
The motive is pretty clear, but when it’s done this well, it’s hard not to appreciate how well it comes together.
(Video: Dissolve/Vimeo)
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Personally I read that as some council lads still want to be able to do favours for people by cranking planning while insisting on a strictly insane rules that force people to have tiny windows or that don’t let new buildings be new as in a new design rather than the big standard. Without the power sure they are no better than the rest of us, where’s the fun in that like.
@Peter: Maybe, but on the other side of the coin we have developers dictating planning decisions, and that can’t be good for anyone. There has to be a regulated middle ground.
@Boyne Sharky: don’t get me wrong, I think the whole process needs to be cleaned up and made simple and consistent all over the country. I have heard of people being told the house planned should be double the size while others only a mile away told to make it smaller. Currently the whole thing is based on what the planning officer likes basically which is completely insane.
How many councillors is this country can honestly say they have any expertise in urban/rural planning? Travel around any part of Ireland and you will see the consequences of this.Taclky throughfares in every city and developer led housing monstrosities everywhere to extract the greatest profit.
And they were doing such a grand job ……… !
Less brown envelopes for them. Disgusting
Farewell to Parish-Pump politics, and good riddance!
Clueless Councillors now worried they won’t be able to sort out their local friends and relatives by green-lighting dodgy developments or by blocking necessary planning permissions. No more boring white bungalows with awful columns blighting the countryside.
People seem to be jumping on the councilors side of things here. Probably correctly so. But do we really want developers to be able to build what they want where they want it?
They sold their souls 20 years ago, for more money and increased pension benifits, Cant have it both ways, Whole system needs major overhaul, not what you know, But Who ??.
have your say