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REMEMBER WHEN KING tried to trademark the word ‘Saga’, but was met with resistance? Google is currently facing the same problem as it tries to trademark the word ‘Glass’.
The company has been held back by the US Patent and Trademark Office which has voiced its concerns with the trademark bid, according to the Wall Street Journal.
There were two reasons for the objection. The first was it would cause confusion between Google’s product and other software and hardware trademarks that use the word, while the second is the word ‘Glass’ is “merely descriptive” according to the patent office. Generic terms don’t have trademark protection under US federal law.
Google has already successfully trademarked the term “Google Glass”, and the company has challenged the decision by providing a 1,928-page letter – roughly 1,900 pages are reportedly just clips of articles about Google Glass – in defense of the application.
It argued the amount of media coverage and attention Google Glass has received over the last few years wouldn’t result in confusion. It also disagreed with its use of the term “merely descriptive” saying “the frame and display components of the Glass device do not consist of glass at all.”
The patent office has yet to reach a final decision on the matter.
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Good day Bar keep, I’ll have a non specific container of your finest ale please
They should have went for Google googles. Much better description for there product. Although still don’t see the point of them.
Google goggles is already an app but it would be better.
Looks like the US Patent Office seen right through them
I’m going to trademark the word “f**k” and every time someone uses it I’m going to charge them 1c. I’m going to be a f*****g bajillionaire !!!
Dey wont even pay der taxes and know de want our wordz!
Wt d fook u n bout
Eye cnt spel ither
*ether
Just proves their arrogance in that they have so much money they think they can steal one of our most basic heritages through manipulation of the law.
Didnt McDonalds try and trademark the word ‘Sandwich’.
glass is so yesterday, cr39, polycarbonate perhaps
allyl diglycol carbonate
I, too, am mystified as to why your comment gets red thumbs
Ye but when you’re having a few scoops down in Fagan’s and Bertie is giving you a look, Do you:
A. I’ll Glass ya!!
B. I’ll polycarbonate ya!!
CR-39 isn’t polycarbonate,
Red thumbers… care to elaborate?
that’s why there’s a comma, perhaps you need your googles testing
Will someone who gave my previous comment a red thumb, care to say why?
Are you responding to me? If so, you seriously need to look at your own punctuation.
They can’t even call them The GG’s.
That taken already…
Should trademark Spéaclaí Googleach seeing as they’re based here now!
Never even heard of google glass till now
I thought Goggles would have been an obivious choice for the google glasses
Who do these mooks think they are, Paris Hilton?
Sounds like they live in a looking glass world.
Surely they can trademark the word “glas” instead. Way more efficient and universally soon to be accepted. Kinda. Should make me the head of product design.
Shut up idiot
They better not!
What a fiasco!
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