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How the new Twitter app install ads will look. Twitter.com

Twitter takes more inspiration from Facebook by pushing mobile app ads

The new ads will allow users to download apps through promoted tweets and outside the app itself.

BOTH FACEBOOK AND Twitter have been taking inspiration from each other in different ways.

With the former introducing hashtags and trending topics, the latter now has similar profile pages, real-time web notifications, and now it will have app install ads in its news feed.

Similar to mobile ads on Facebook’s, mobile users will be able to install apps and services directly from the news feed itself.

While these ads will appear on the iOS and Android app, its use of MoPub, a mobile ad exchange it purchased last October for $350 million, means it can display these ads outside of Twitter.

Twitter currently has 241 million monthly users, but MoPub’s advertising exchange means it can also reach people outside of the app. MoPub’s services reach more than a billion people and deals with 130 billion ad requests inside Android and iOS applications every 30 days. This means it won’t have to rely as much on Twitter itself to boost revenue.

The new ad format is only available to US advertisers in private beta, but Twitter is promising marketers and developers it will be offering more ways to drive app installs and app engagement.

App installs are cited as one of the main reasons why Facebook has been doing so well in generating mobile ad revenue, mobile ads made up 53 per cent of the $2.33 billion in revenue it made during the fourth quarter of 2013.

Twitter had its first earnings report back in February where it announced an increase in advertising revenue. However, slow growth and a decrease in timeline views, caused its stock price to fall.

Read: Google’s Q1 earnings disappoint investors as ad prices slip >

Read: 1 in 5 US internet users have had bank account details and personal data stolen – survey >

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7 Comments
    Install the app to use these features.
    Mute little jim
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    Jun 20th 2015, 7:25 PM

    what about when you agree verbally while thinking “i will in me hole”. Not that men would do that of course but it sounds like it could be a marriage saver.

    193
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    Mute Jimmy Murphy
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    Jun 20th 2015, 9:59 PM

    If I didn’t agree to disagree, I’d still be a virgin.

    84
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    Mute Noah_MacMurchada
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    Jun 20th 2015, 11:19 PM

    Good one.
    Peter Crouch:
    ‘Peter..if you hadn’t been a professional footballer what would you have been?’
    Peter…’A virgin’

    52
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    Mute Glenard
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    Jun 20th 2015, 7:18 PM

    Woman!
    They don’t be well
    Just agree with her, you will live longer

    76
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    Mute Bearsass Hairyarse
    Favourite Bearsass Hairyarse
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    Jun 20th 2015, 7:20 PM

    Sitting back beer in paw and bowl of M&M’s on desk just waitin to see how this goes down. …..

    51
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    Mute Glenard
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    Jun 20th 2015, 7:26 PM

    I want M&M’s now after reading that.

    45
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    Mute Brian Rochford
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    Jun 20th 2015, 7:32 PM

    and I want a beer

    46
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    Mute Bearsass Hairyarse
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    Jun 20th 2015, 7:34 PM

    I’ll happily share. Have about five packs here n a 24 slab. Should be just enough to sit back n watch the sh!t fly on this topic!!

    26
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    Mute Bearsass Hairyarse
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    Jun 20th 2015, 7:35 PM

    See last comment Brian. Drag your ass over pal. It should be fun!

    19
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    Mute Glenard
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    Jun 20th 2015, 7:38 PM

    How come Brian gets an invite? Is there a smell off me or something?

    27
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    Mute Bearsass Hairyarse
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    Jun 20th 2015, 7:43 PM

    Move over Glenard ya fat b@stard n get a beer into ya. You were already here when I asked. Easy on that whacky baccy till later. This could be fun!

    19
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    Mute Bearsass Hairyarse
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    Jun 20th 2015, 7:54 PM

    You mean you hadn’t already??

    16
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    Mute Paul Roche
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    Jun 20th 2015, 8:03 PM

    What time will the wife get home?

    14
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    Mute little jim
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    Jun 20th 2015, 9:24 PM

    when she’s finished at the party Paul..

    22
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    Mute Paddy Obrien
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    Jun 20th 2015, 7:22 PM

    Me don’t understand women, and most of the time women don’t understand themselves. S.i.t

    37
    Install the app to use these features.
    Mute Noah_MacMurchada
    Favourite Noah_MacMurchada
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    Jun 20th 2015, 11:17 PM

    I had a long term relationship for two weeks recently.
    Big mistake.
    I knew I should have jumped ship earlier but she was a bit clingy and emotional so I hung on for her sake but then I knew she was never going to change so I did the honourable thing and texted her goodbye.
    So guys.
    Take my advice.
    Keep your freedom.
    Duffy’s Circus.
    One night and one night only.

    28
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    Mute Sam
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    Jun 20th 2015, 8:04 PM

    The only thing men should know is that the woman is always right, even when she’s wrong but never call her out on it.
    It’s easier all round and you’ll live longer.

    24
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    Mute Bearsass Hairyarse
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    Jun 20th 2015, 8:12 PM

    Hmmmmmmm………

    32
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    Mute Sam
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    Jun 20th 2015, 8:18 PM

    Do not disagree and throw me a can will ya ffs

    31
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    Mute Bearsass Hairyarse
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    Jun 20th 2015, 8:50 PM

    Heads up… catch it… good on ya girl nice catch! Now let’s sit back n watch… Some MnM’s left there for you too. Put them aside for you cos Genard is a hungry ba$tard!

    21
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    Mute Bearsass Hairyarse
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    Jun 20th 2015, 8:53 PM

    *Glenard. Bit tipsy, Ooops!

    14
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    Mute Martello Mulligan
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    Jun 20th 2015, 7:58 PM

    The only people who should marry are those who enjoy endless bickering. AKA morons.

    22
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    Mute fuve
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    Jun 20th 2015, 11:40 PM

    @Beararse yep haha and proud of it. I rule the house. And if women ruled the world out would be done right!

    5
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    Mute fuve
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    Jun 20th 2015, 8:33 PM

    My bf just knows I am right all time end of story. He wants to stay he knows the deal. Women should rule the world Barr Burton and her ilk.

    5
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    Mute Bearsass Hairyarse
    Favourite Bearsass Hairyarse
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    Jun 20th 2015, 9:38 PM

    A perfect example of a comment I should stay away from drunk or sober but just cant! Cough.. controlling freak… cough…. cough

    25
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    Mute Sam
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    Jun 20th 2015, 10:17 PM

    Think you’ve had enough of them cans.
    I’ll take the rest before you say something you’ll regret

    11
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    Mute Bearsass Hairyarse
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    Jun 20th 2015, 11:03 PM

    Too feckin late I think. Hic…

    10
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    Mute Paul Wallace
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    Jun 20th 2015, 9:13 PM

    #mgtow

    3
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    Mute Paddy Obrien
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    Jun 20th 2015, 11:35 PM

    @paul, that’s horseshit, I would never agree with that suggestion

    1
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