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Why do tourists love Ireland? Clever marketing

More than 7 million tourists are expected to visit Ireland this year.

CLEVER OVERSEAS MARKETING, more plane trips and good value are all tempting tourists to Ireland – and this year, more than seven million of them will make the trip here.

Minister for Transport, Tourism and Sport Leo Varadkar gave the above reasons for Ireland’s popularity with overseas visitors.

Fourth year of growth

“2014 looks set to be the fourth year of consecutive growth in overseas visitor numbers according to these figure,” he said of new CSO information.

“Since the Government came to office, the number of international visitors coming to Ireland has increased by more than a million per annum and is almost certain to exceed 7 million this year. Clever overseas marketing, more air access, good value, a great tourism offering and Government support are all making a real difference.”

The CSO tourism and travel statistics show that the number of trips to Ireland by holidaymakers rose by 7.5% in the first quarter of 2014, when compared with the same period in 2013.

But while spending by overseas visitors remained more or less flat when compared to 2013, Varadkar said this may reflect the fact that Easter fell in the second quarter of 2014 and the first quarter of 2013.

Comparing Quarter 1 2014 to Quarter 1 2013 shows what countries tourists are visiting from:

  • Total number of visits from Great Britain grew by 11.4%
  • Total number of visits from North America grew by 5.9%
  • Total number of visits from Mainland Europe grew by 0.9%
  • Total number of visits from other long-haul markets grew by 17.4%.

Minister of State for Tourism & Sport Michael Ring said that events such as the recent Giro D’Italia and the Croke Park American Football Classic later this year will help to further promote Ireland.

Niall Gibbons, CEO of Tourism Ireland, said that he is particularly pleased to see the number of holidaymakers from the Great Britain market showing growth.

Fáilte Ireland CEO Shaun Quinn said that the key challenge to tourism growth right now is complacency.

Gibbons of Tourism Ireland added that their industry partners are rolling out a busy promotional programme around the world to keep the momentum going.

Read: Tourists think Ireland is great value for money>

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    Mute Rab.c.nesbitt
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    Sep 23rd 2024, 8:16 AM

    All for it, isn’t in amazing how quick they can draft up a bill for primary legislation but can’t draft up a bill for other issues in the country which need to be addressed just as urgently

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    Mute Brian O'Brendan
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    Sep 23rd 2024, 8:35 AM

    @Rab.c.nesbitt: You look like ya whip the guitar as house parties and everyone wants to die.

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    Mute Rab.c.nesbitt
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    Sep 23rd 2024, 10:06 AM

    @Brian O’Brendan: sit boo boo sit

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    Mute another one? what's going on is the semi state sec
    Favourite another one? what's going on is the semi state sec
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    Sep 23rd 2024, 2:01 PM

    @Brian O’Brendan: Have you never heard of Rab?!?!?….. Showing your age!

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    Mute CP
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    Sep 23rd 2024, 6:42 PM

    @another one? what’s going on is the semi state sec: he’s showing his age ok if he doesn’t know who Rab is, hes only a pup

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    Mute Trump23
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    Sep 23rd 2024, 8:07 AM

    Just ban them 100%

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    Mute Arthur Brophy
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    Sep 23rd 2024, 8:57 AM

    @Trump23: and create a lucrative black market, because prohibition is soooooo successful

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    Mute Arthur Brophy
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    Sep 23rd 2024, 9:02 AM

    The war war on vapes will go like the war on drugs, a monumental failure

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    Mute Trump23
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    Sep 23rd 2024, 1:53 PM

    @Arthur Brophy: Not a good enough reason not to ban them

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    Mute Stiles
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    Sep 23rd 2024, 2:17 PM

    @Arthur Brophy: 100% agree with the war on drugs being a complete failure but as long as they keep vapes regulated and legal for adults the black market won’t thrive. they shud legalise and regulate drugs for adults too..

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    Mute Niall English
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    Sep 23rd 2024, 9:28 AM

    i see donnelly concerned with the health risks. when is he going to tax fast food and junk food for obese people?

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    Mute Buster Lawless
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    Sep 23rd 2024, 10:34 AM

    @Niall English: and Netflix!!! Sitting down to watch a good movie of a winters night…. should be banned

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    Mute Brian Hunt
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    Sep 23rd 2024, 4:53 PM

    All the laws in the world are useless if they are not enforced. O’Connell Street, scroats selling heroin whilst Gardai look on!

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    Mute SerotoninWars
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    Sep 23rd 2024, 4:27 PM

    This is really unfair on kids addicted to nicotine. Imagine them trying to enjoy Disney on Ice while they’re gummin for a vape. It’s a great way of get them to tuck into fruit too with all the strawberry and watermelon options. This will end up like the pubs except it’ll be the kids who opt to stay at home where they can vape in peace, and at a reasonable price too.

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    Mute Means Of Escape
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    Sep 23rd 2024, 11:03 PM

    Bring in a law that requires a prescription from your doctor before you can buy vapes

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    Mute Tommy
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    Sep 23rd 2024, 3:03 PM

    I hear joe dolan from the hale shop just let specialist shops sell them his shops are the 1s selling them to kids

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    Mute martin finnegan
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    Sep 23rd 2024, 3:16 PM

    Awlful thing wont know real damage doing for few years sadly. Billionaires out there dont ever wanting smoking to go altogether. If was cure for cancer which how isnt but was vaccine for covid-19 so fast know not same but on control scales
    was .As it is more money in treatment and selling of smoking products and treatments to get you back smoking

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    Mute SerotoninWars
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    Sep 23rd 2024, 4:33 PM

    @martin finnegan: ‘ If was cure for cancer which how isnt but was vaccine for covid-19 so fast know not same but on control scales
    was’

    ??

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