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IF YOU’VE WATCHED a match during this World Cup and had an inexplicable urge to eat a chicken kiev afterwards, this is probably why.
Ireland might not be represented on the pitch over in Brazil, but the presence of a well-known Irish brand on the surrounding advertising hoardings has aroused much befuddlement.
Moy Park has been has been gracing our screens along with Neymar, Van Persie, Messi and the rest, leaving many people wondering how a Northern Ireland chicken company has been given the same marketing opportunity as global brands like Adidas and Coca-Cola.
It’s all because of Moy Park’s parent company, Sao Paulo-headquartered food producer Mafrig. So explains Andrew Nethercott, director of brand marketing at Moy Park:
Mafrig struck up a deal with FIFA ahead of the 2010 World Cup in South Africa. It was a two-tournament deal so we knew this opportunity was coming for a while.
Mafrig is in fact one the largest food companies in Brazil and the fourth largest beef producer in the world with revenues of around €1.5 billion in the first three months of 2014 alone.
The company bought Moy Park in 2008 to establish a firm foothold in the European market.
“The deal we have is that if a South American team is leading the game then the Mafrig logo appears and if a European team is leading that the Moy Park brand is show, ” says Nethercott
Mafrig got particularly lucky last night when its branding was displayed as Lionel Messi scored his first goal of the World Cup a clip that will undoubtedly will be repeated and shared for years to come.
Far from being a small Irish company however, Moy Park is itself a billion-euro outfit with a presence on both sides of the border 12,000 employees across Europe.
“We’ve have global ambitions,” says Nethercott. “The advertising gives us a great platform to grown the brand especially across Europe.”
Responding to questions about the company’s sponsorship of local sports, Nethorcott pointed to their partnership of Tyrone GAA as an example of their involvement closer to home.
And as for working with FIFA, Nethercott says his experience is that they are a “very professional organisation” and make things “very straightforward”.
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Trump threatened to sue the comedian Jon Stewart for suggesting that his father was an Orang Utan.
Trump even sent the TV show host a copy of his birth certificate.
Stewart replied that the short cert was no good and only the long form of the cert would be acceptable.
It was Bill Maher that Trump threatened to sue; they had a long running battle via Maher’s Real Time show on HBO. it’s fair to say that Jon Stewart isn’t Trump’s biggest fan either.
In fairness to the ferret, he’s doing a great job.
He’s almost just a sideshow act at this stage, mind you, a very dangerous one. There’s no flies on him, if there were he’d have them paying rent.
Sideshow Bob lives……
Finally! We are getting past silly season and down to the core principles of the candidates
The hero America deserves https://m.youtube.com/watch?v=TuesauNtqTU
She should’ve given it a good ol yank !
It’s the most elaborate comb over known to man!
And that matters because?
Would his hair be so pristine on a wet night in Stoke?
Of course it’s real. Did anybody serioualy think it was a toupee? It’s the mother of all combovers. He’s a bald man who has weaved his remaining hair into something truly terrifying, but it’s obvious it’s all his own. No wigmaker would produce something so horrendous.
If it is real, it’s more embarrassing having all that money and still both being and looking like a complete bloody clown
He’s 70 years of age u tw@t!! What will u look like at that age!
Clowns live to 70 too David. Your close enough yourself I’d say.
I was referring to his David, that’s what the article was about
#hair
OMG it’s you!
Ah yes, but would he bring someone up to see if he actually has a soul?
I’d be more interested to know did she find signs of anything between his ears.
he’s an awful eejit that fella, him and the shredded wheat on his head!!
But at least he never bombed an entire country
The hair screamed and curled up in a ball.
she must have been a PLANT!
He’s right about the need to focus on mental health over gun control though. Lots of wackos killing people in this country too with no guns readily available.
It’s refreshing to see someone actual come out and say it rather than parroting the same jaded anti-gun talking points.
I’m surprised his hair didn’t attack her
I think her name is Barber-a
Trump the only candidate who can make America Great Again. Failed career politicians beholden to lobbyist and big donors can’t do it.
USA is built on the genocide of native Americans, the theft and rape of their lands, slavery of African people, and military campaigns in other countries, many illegal. If that’s what you mean by greatness, then I guess Trump will carry along those lines.
I have no problem with his hair it’s what’s under it
Head lice, sorry Headline news ….. ‘Donald Trump combs his hair’. Ground breaking journalism at it’s best!
The planet is in crisis and all liberals worry about is someone’s hairstyle.
Says is all really.
Its called Idiocracy and it gets worse by the month
Now if she could only do the same test on David Davin Power.
Why did she pull on the side??
Why not the top and show the entire comb forward?
PLANT
” I can confirm he does not have gills “
Of course it’s real, it’s a ferret trained to sit on top of his head but sometimes it has a mind of its own
A plant obviously..an implant..lol
trump for president hahaha only in America
His hair ‘might’ be real but trump is an obnoxious tool.
Implants.
have your say