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This could be the year Sony finally ends a decade of losses

The company’s TV business has made continued losses for ten years straight, but its head believes that this year will be different.

SONY IS CONFIDENT its TV division will make a profit this year after spending a decade in the red.

The head of Sony’s TV division Masashi Imamura told a media round table that the business, which will be split off from its parent company from tomorrow onwards, that profitability was in sight, having reduced fixed costs during the last financial year.

The company will also adopt Google’s new Android TV software for its Bravia TVs which will be launched in April 2015. The company had forecast an 18.5% rise in TV sales to 16 million units this year from 13.5 million units a year ago, an increase that’s well above the industry’s average growth forecasts, according to analysts.

Imamura said the sales target was achievable, but said the TV business would still make a profit even if shipments fell short of this goal. The new TV and manufacturing business, which is to be known as Sony Visual Products, is a move aimed at achieving and maintaining profitability.

It will have around 750 employees For the fiscal year ended in March, Sony’s TV business logged an operating loss of 25.7 billion yen (€185 million). The losses made by the company has decreased over the past few years as Sony changed its business like focusing on higher-margin TV models.

If the TV business doesn’t turn a profit, Sony’s Chief Executive Kasuo Hirai indicated that the company may explore an outside partnership, although he doesn’t see a complete withdrawal from TVs as realistic considering how costly it is to leave.

Read: Author of controversial Facebook study says he’s sorry for anxiety caused >

Read: Google takes another shot at invading the living room with Android TV >

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8 Comments
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    Mute Louis Jacob
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    Apr 21st 2016, 7:43 PM

    Another massive failing of Enda’s reign… The people voted to keep the Seanad so Enda threw all the toys out of the pram and did nothing to reform it.

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    Mute Marg murphy
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    Apr 21st 2016, 7:51 PM

    The people voted to keep the Seanad to spite Enda.

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    Mute Louis Jacob
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    Apr 21st 2016, 7:57 PM

    Yeah… That’s why he’s been such a baby about it,

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    Mute lavbeer
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    Apr 21st 2016, 8:30 PM

    that is reverse psychology at its best !!!
    Enda never promised reform – the people who wanted to retain it did. Was it 1979 the referendum was passed to expand it to a greater electorate?

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    Mute Marg murphy
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    Apr 21st 2016, 9:51 PM

    I know I did.

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    Mute Tricia Golden
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    Apr 22nd 2016, 11:14 AM

    I voted for reform, Enda had absolutely nothing to do with my decision.

    I believe we need two Houses as a “check and balance” but I want to see voting opened to more people and reduce then number of party appointments.

    And I suspect if you asked most who voted to retain they’d have the same reasons.

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    Mute P Nee
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    Apr 22nd 2016, 6:46 PM

    How does the Seanad provide a “check and balance”? The Seanad has no powers to veto legislation and, based on Taoiseach’s nominees, will always have a government majority?

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    Mute Peadar O'Ruadhán
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    Apr 23rd 2016, 7:48 AM

    It doesn’t as it stands now.. That’s why it needs reform. Just getting rid of it would give whatever government was sitting in the Dail too much power.

    The Seanad needs to be strengthened and democratised, not abolished, in my opinion.

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    Mute Quiet Goer
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    Apr 21st 2016, 7:41 PM

    No, it was actually Chuck Norris. He got them over a decade before Twitter was invented

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    Mute Wolf Pack
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    Apr 21st 2016, 11:02 PM

    Yera I got a billion re twitters the other day.

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    Mute Bigarse O'Brien
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    Apr 21st 2016, 7:43 PM

    Norris is a total slieveen

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    Mute Daz
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    Apr 21st 2016, 7:57 PM

    The Seanad. Jobs for the boys. All around back scratching, brown nosing, secret handshakes. Get rid of it.

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    Mute Jason
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    Apr 21st 2016, 8:25 PM

    We didn’t want to get rid of it. We had a vote, remember?

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    Mute Kieran OKeeffe
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    Apr 21st 2016, 9:11 PM

    Would love to see the seanad voluntarily filled..with travel expenses limited to 10k per annum…separate those who want to serve..from those who want to take..how many former TDs would be lining up?

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    Mute Tricia Golden
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    Apr 22nd 2016, 11:19 AM

    See, I have a problem with making politics only possible for those that are independently wealthy.

    I don’t want only rich people in politics.

    There is a balance to be found where a position in politics is possible irrespective of your financial ability.

    In a perfect world, all (qualified) citizens should be “drafted” to do, say 2 years in politics. Force us all to participate in the running of our society.

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    Mute Mary Murphy
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    Apr 21st 2016, 8:04 PM

    Sick of the gobshutes on this caraval of its mee it’s mee

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    Mute david dickson
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    Apr 21st 2016, 10:09 PM

    It’s me.

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    Mute Joe Keogh
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    Apr 21st 2016, 8:15 PM

    How,did we make such a big mistake? Totally un democratic.

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    Mute James Stratford
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    Apr 21st 2016, 10:23 PM

    Really, you actually fact-checked Sabina Brennan’s qualifications?

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    Mute Ian Begley
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    Apr 21st 2016, 10:44 PM

    David Norris told personally before that he’s almost completely IT illiterate and doesnt wrote his own Tweets

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    Mute steve white
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    Apr 22nd 2016, 4:40 PM

    “joint Oireachtas committee members also get bonuses of between €792 and €5,989. ” http://www.oireachtas.ie/parliament/tdssenators/salariesallowances/salaries/
    Committee Chair person do not committee members

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