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Gone be the days of Bertie when all you did with a phone was make calls and look really serious. Joe Dunne/Photocall Ireland!

Fianna Fáil is hiring someone dedicated to social media. But what about the other parties?

Political parties are becoming increasingly aware of the power of social media.

FIANNA FÁIL IS looking to hire a dedicated social media officer in the run up the next general election highlighting the growing importance of online communication platforms.

The party is looking for someone to fill a new position who has the “skills and experience to help the party build its presence and campaigning activity online”.

“The successful candidate will have experience in designing campaigns through social media networks, will have a strong interest in politics and will be a team player,” the ad in today’s Irish Times says.

The position is a first for the party which is already extremely active on Twitter and Facebook as well as maintaining a YouTube account where it posts TDs’ and Senators’ speeches and videos about transparency at Irish Water.

A spokesperson said while social media has been the responsibility of all press officers up until now, Fianna Fáil is now “investing in a larger team with the general election coming up”.

Of the other parties’ social media presence, Fine Gael regularly produces high-quality campaign and candidate videos. It employs a dedicated social media manager at its headquarters in Dublin.

Labour, which was the first Irish political party on Twitter, employs a head of online who handles the party’s social media presence but it also adopts an “all encompassing” approach to social media, a spokesperson said.

“All of the parliamentary assistants for TDs and senators would also be helping with their respective TD or Senator’s social media presence,” they added.

Sinn Féin has two people who handle social media – one at its head office and one in Leinster House – but all press officers are expected to have a proficiency in social media, a spokesperson said.

Read: Taoiseach’s ‘day in the life’ video part of government’s growing social media presence

Read: Government departments urged to use social media and communicate online

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35 Comments
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    Mute Peter Gavin
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    Aug 15th 2014, 1:14 PM

    And they advertise it in the newspaper because that’s where all the best digital talent looks for work. #clueless

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    Mute Jack Ripper
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    Aug 15th 2014, 1:16 PM

    LOL. Good point.

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    Mute Eileen Roche
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    Aug 15th 2014, 1:54 PM

    They will be looking for the best liar in Ireland.

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    Mute Dermot Ryan
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    Aug 15th 2014, 2:08 PM

    “A team player” …Omerta vital, forked tongue essential;- ?
    Is that what that means

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    Mute andrew
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    Aug 15th 2014, 2:42 PM

    Should drop over to the Israeli Embassy. Past masters.

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    Mute Dave O'Hanlon
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    Aug 15th 2014, 2:19 PM

    I thought Seanie Ryan was there social media officer

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    Mute Martin Malone
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    Aug 15th 2014, 1:25 PM

    All these parties already have a social media presence. Does this mean all the parties media trolls are getting proper jobs???

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    Mute Dermot Ryan
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    Aug 15th 2014, 1:38 PM

    It means Angela and co. are afraid of their she-ite that Independents will anhialate the network that they have nurtured in this Country for years – that’s what it means !

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    Mute Robespierre
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    Aug 15th 2014, 1:16 PM

    To be fair to the political parties, they adopt public sector standards for recruitment and that includes adds in the national press. There is every chance an applicant could be hired by referral.

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    Mute Jack Ripper
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    Aug 15th 2014, 1:05 PM

    They should get Glen. He is an experienced shill =P

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    Mute Donal Costello
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    Aug 15th 2014, 1:08 PM

    I’m beginning to think that Gen might be Gizmo….

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    Mute Dermot Ryan
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    Aug 15th 2014, 1:35 PM

    Seanie Ryan will be pissed off ….maybe he knows that he was used now – like the rest of us …ah well vengeance is always Paddy’s favourite game !

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    Mute Boganity
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    Aug 15th 2014, 3:29 PM

    And they did it in the print media…that means they’ll be ready for government in about ten years or so.

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    Mute Dermot Ryan
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    Aug 15th 2014, 1:43 PM

    Fianna Fail the Party that gave us Mark Killilea who came back boasting from Europe that he had secured c.6 billion and who a few years later gave 64 billion back ; who would ever vote for them again except a crooked eejit ?
    Party over Mechole ! – Party over !

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    Mute BeeGee
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    Aug 15th 2014, 1:13 PM

    I’ll bet that the phone in that picture isn’t even switched on

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    Mute Mr Phil Officer
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    Aug 15th 2014, 2:32 PM

    Job requirements: honest hardworking decent upstanding people do not apply.

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    Mute thetruth
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    Aug 15th 2014, 1:26 PM

    Nindividual? Last paragraph of their ad

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    Mute Peter Gavin
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    Aug 15th 2014, 1:56 PM

    Guess they also need a copywriter!

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    Mute Reg
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    Aug 15th 2014, 1:57 PM

    Roll up the modern version of Frank Dunlop or PJ Mara!

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    Mute James Gorman
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    Aug 15th 2014, 1:24 PM

    Paddy Power would give them a lesson

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    Mute Karen Twomey
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    Aug 15th 2014, 3:26 PM

    I suppose we’ll have Mehole tweeting about rubber duckies soon so

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    Mute Stephen
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    Aug 15th 2014, 2:28 PM

    Sure they had most of the newspapers working for them at one stage

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    Mute Paddy Hannigan
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    Aug 15th 2014, 2:54 PM

    Newspapers in decline because the public figured out that most of what was printed was controled by the parties. Now they are going to try the same online. Lets see how that works out for them. Expect ‘intresting’ new posters on The Journal ect.

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    Mute Jay J Murphy
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    Aug 15th 2014, 2:29 PM

    Fianna do fak all

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    Mute Mindfulirish
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    Aug 15th 2014, 4:21 PM

    Will the person be paid in cash?

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    Mute cillian32
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    Aug 15th 2014, 4:58 PM

    Yes mindfulirish… Brown envelopes stuffed with cash!!!

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    Mute Andy Cahalan
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    Aug 15th 2014, 3:55 PM

    Planning an innovative Facebook tax scheme no doubt!

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    Mute Paddy Hannigan
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    Aug 15th 2014, 5:18 PM

    Social Media allowence for TD’s on the way.

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    Mute Rochelle
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    Aug 15th 2014, 3:47 PM

    In 2014 Irish politics is finally realising the prevalence of the internet and that maybe just maybe the public respond better to Twitter Q&A’s than a grinning eejit on a lampost poster? 10 years behind as always but better late than never.

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    Mute Derek Richardson
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    Aug 15th 2014, 4:51 PM

    Haaha look at your man ringing up the bookies to put another bet on

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    Mute E=MC2
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    Aug 15th 2014, 10:02 PM

    Prior to trekking out to vote in the recent local elections I visited the web sites of each party and independent candidate in the constituency. None of the sites had clearly spelled-out and costed policies, the focus was on aspirations and populist messages with the Greens and SF being the biggest offenders. But Fine Gael did have some short videos that were better and more professional than the other parties. That they had made the effort to properly inform the internet generation was the factor which persuaded me to give FG my number 1.
    I look forward to seeing what FF produce.

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    Mute Dermot Ryan
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    Aug 15th 2014, 11:05 PM

    You based your vote on a video produced by this government with all the resources they have – what a spiffing idea !

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    Mute Michael Farrelly
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    Aug 16th 2014, 3:55 PM

    You did what ?

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    Mute E=MC2
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    Aug 17th 2014, 7:13 AM

    Yes, it was, thanks for agreeing. I had little choice as up to the night before polling I had not managed to interview any knowledgeable canvassers from any party. It was visit the web sites or pick a name from a hat.

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    Mute R Neuville
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    Aug 17th 2014, 1:13 PM

    Independents Day:
    Political Parties are just private clubs who pass Pro-Lobby Laws not Pro-Citizen laws. FF/ Greens annual Car Tax Law case in point. A most blatantly regressive “Pro-Lobby” law that makes those who can’t afford new cars subsidise the wealthy who can. €951 per annum road tax for a 10 yr old car while a new equivalent is just €280. Ireland a disgusting place to live. Social Media is a powerful force to enlighten voters (not just for Tunisia, Libya and Egypt!) and ensure they bring their brains to the Polling Booths and put an end to these private “lobby” clubs.

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