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Edward Smith/EMPICS Entertainment

Is disappearing news the next step for Snapchat?

Snapchat Discovery, which will feature both news content and ads, is expected to debut in November.

SNAPCHAT HAS BEEN growing significantly over the past few months. With the app now seeing over 500 million ‘snaps’ are sent among its users a day.

Now it could see the debut of not only the first ads on the service, but also news stories which will follow the same disappearing act as photos and videos.

A report from the Wall Street Journal states that the app is preparing to launch a new feature in November. Called Snapchat Discovery, the service will show content and ads to users from both advertisers and media companies.

It’s said that at least a dozen media companies, one of which is MailOnline, have been in discussions with Snapchat about providing content for this new platform.

The idea is that Snapchat Discovery would allow users to read daily editions of publications as well as watch clips of TV shows or movies the same way they view images and videos.

Last month, Snapchat was rumoured to be close to a $10 billion valuation when it was raising a new round of financing. The Chinese internet giant, Alibaba Holding, had considered investing in the app but decided not to.

According to slides obtained by Digiday, roughly half of Snapchat’s users are aged between 13 to 17 and the app has more than 30 million users.

Read: Why you should take five minutes out of your time to activate Find my Phone >

Read: Annoyed that Facebook forced you to download Messenger? Turns out it was very effective >

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4 Comments
    Install the app to use these features.
    Mute James Brennan
    Favourite James Brennan
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    Mar 2nd 2025, 10:08 PM

    Seems the spag bol that was cooked was never eating. Now im no housing expert, but jesus a emersion to heat the water for a shower, surely that would be changed to an proper electric shower omce you move in. But sure its more made up crap from the Journal

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    Install the app to use these features.
    Mute Michael Gleeson
    Favourite Michael Gleeson
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    Mar 3rd 2025, 11:30 AM

    This pattern of feeling ok after the weekend and then being wrecked in the mornings / exhausted sounds a bit like early stage long covid. Might have to consider taking it easy for a while to get over it. As otherwise it can become chronic. Hope I’m wrong as I wouldn’t wish it on anyone

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