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Apple bans developers from selling users' health data to advertisers

The company updated the privacy rules around its HealthKit service as its next product launch approaches.

IN PREPARATION FOR its product launch on 9 September, Apple has tightened the privacy rules surrounding its health and fitness apps.

The new rule change will prevent developers from collecting personal data from Apple’s HealthKit platform and using it to offer targeted ads for products like gym membership or health foods, according to the Financial Times.

HealthKit, Apple’s service which tracks health data like calorie intake, heart rate, movement and other fitness metrics, was originally revealed at Apple’s developer conference in June and is expected to play a major part in Apple’s product launch in a fortnight.

The service allows developers to contribute data from their own apps and draw on information from others if users grant it permission.

Your application must not access the HealthKit APIs unless it is primarily designed to provide health and/or fitness services, and this usage is clearly evident in your marketing text and user interface.

You and your application may not use the HealthKit APIs, or any information obtained through the HealthKit APIs, for any purpose other than providing health and/or fitness services in connection with your application (eg not for serving advertising).

The privacy change also allows Apple’s to differentiate itself somewhat from rivals like Google, which relies on user data to offer up targeted ads.

Read: Sssshh! Apple are being very secretive about a 9 September product launch >

Read: Move over Amazon! Google is working on its own drone delivery service >

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6 Comments
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    Mute Richard
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    Jul 9th 2021, 8:42 AM

    But why would you walk through that water in the subway of all places. Who knows what was washed down with that!

    120
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    Mute CAMILA REMONA
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    Jul 9th 2021, 8:47 AM

    @Richard: I’d rather take my chances climbing through a bin of tissues from the covid ward…

    68
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    Mute Mary Finn
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    Jul 9th 2021, 11:35 AM

    @Richard: also water and electricity! No thanks

    24
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    Mute edward
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    Jul 9th 2021, 8:29 AM

    Oh well, let’s add 50c to the price of petrol, shure won’t that stop it?

    88
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    Mute Gerard Heery
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    Jul 9th 2021, 8:40 AM

    @edward: chalk it down

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    Mute Dawn Harvey
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    Jul 9th 2021, 8:55 AM

    Does yer wan in the pink think the train is still going with all that water

    48
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    Mute Chris Linehan
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    Jul 9th 2021, 9:24 AM

    @Dawn Harvey: There’s literally a train arriving in the background.

    49
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    Mute Madra
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    Jul 9th 2021, 8:35 AM

    2-4 inches is massive.

    31
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    Mute This time its personable!
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    Jul 9th 2021, 9:03 AM

    @Madra: Listen, could you call round the house and tell that to the wife, I’ve been saying that to her for the last 40 years and she won’t believe me!

    147
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    Mute Sequoia
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    Jul 9th 2021, 9:45 AM

    @Madra: keep telling your self that buddy!!

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    Mute Ro
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    Jul 9th 2021, 10:36 AM

    @Madra: big softie so ya are

    7
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    Mute Madra
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    Jul 9th 2021, 1:24 PM

    @This time its personable!: ha ha that was the joke. I thrilled someone got it :)

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    Mute This time its personable!
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    Jul 9th 2021, 2:50 PM

    @Madra: ah ya auld dog ya!!!

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    Mute Xanadu Marmalade
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    Jul 9th 2021, 9:16 AM

    Elsa? Do you wanna flood a subway?

    Doesn’t have the same ring. Sorry, I’ll let it go.

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    Mute Kevin O' Brien
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    Jul 9th 2021, 9:11 AM

    I used that subway station every day until almost 7 years ago. Thank God I got out just in time

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    Mute Roy Dowling
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    Jul 9th 2021, 10:30 AM

    @Kevin O’ Brien: you hero. Will there be a movie?

    42
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    Mute Kevin O' Brien
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    Jul 9th 2021, 10:41 AM

    @Roy Dowling: I’m having discussions with myself right now actually. Its going well so far

    21
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    Mute Pauline Gallagher
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    Jul 9th 2021, 10:23 AM

    Day After Tomorrow, its coming..

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    Mute Aidan Ward
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    Jul 9th 2021, 10:59 AM

    @Pauline Gallagher: When? Sunday?

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    Mute Caroline Otoole
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    Jul 9th 2021, 9:28 AM

    OMG I’d lose my life if the subway flooded.

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