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THIRTEEN ADVERTS HAVE been censured in the latest report from the Advertising Standards Authority of Ireland, which was released yesterday.
Some 22 promotions on TV, radio, online and in print had been reported to the ASAI for possible breaches of its code of standards, with fifteen complaints coming from the public. Viewers were offended by a wide range of issues. One wrote to the ASAI about a Renault ad which showed people singing “irresponsibly” while driving, while another complaint was upheld over a radio promo in which a child’s voice was heard saying “It’s feckin’ great.”
Several ads were reported for sexist portrayals of women. The ASAI also dealt with complaints from rival brands – with Heineken Ireland objecting to a Budweiser Ice Cold campaign which claimed it was “the coldest pint ever”. (The makers of Budweiser in Ireland, Diageo, agreed to stop using the tagline.)
The ASAI upheld complaints against 13 promos on grounds including truthfulness, principles and substantiation. Some 11 complaints were rejected. Here we look at some of the ads which left viewers fuming on their futons:
Car Buyers Guide – Photoshoot ad
Complaint: Demeaning to women (Upheld)
No Nonsense Car Insurance – Sex change ad
Complaint: Offensive to transgender people (Not upheld)
Heineken – Train compartment ad
Complaint: Suggests that beer helps you attract the opposide sex (Not upheld)
Renault Scenic – I Love Rock & Roll ad
Complaint: Encourages irresponsible driving (Not upheld)
(Clip is of foreign language version)
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Its a great idea it really is but a Wednesday isn’t exactly a very useful day for the vast majority of people.
Ok they were unlikely to put it on a Saturday or Sunday due to the revenue they’ll loose but a Friday would have been a much better day then a Wednesday. Its a shame the likes of Kilkenny Castle are not included
Great idea bad day of the week
And also i never heard about till just now was this advertised ?
Good idea and surely the whole point is to get people visiting on quiet days. Hopefully the 1st wed next month may be dry.
This is a great idea! I’ll definitely pay some of these places a visit. Another good place to visit is the Dwyer McAllister cottage in Derrynamuck, Co. Wicklow. It’s FREE in anyway and it’s famous because Wicklow rebel Michael Dwyer escaped from it whilst surrounded by soldiers during the 1798 Rebellion. Definitely worth a visit, if even for just the scenery on the way to it!
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