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Do Facebook's auto-play videos annoy you? Too bad as you'll be seeing a lot more of them

Also, a views counter showing how many times a video has been viewed will begin appearing later this week.

REMEMBER HOW YOUR feed was full to the brim with videos of friends (and friends of friends) doing the ice bucket challenge?

Chances are there are still a number of videos doing the rounds, but if you think that was only a blip, then you may want to prepare yourself for more videos appearing in your news feed over the coming months.

According to Facebook, there have been an average of more than 1 billion video views on the service every day, with 65% happening on mobile.

Most of that would have been down to auto-play videos, but it’s enough for the company to start adding more features to increase video views even further.

Facebook autoplay videos Facebook Facebook

Starting this week, any video that is posted publicly will now come with its own view counter showing how popular it is.

Also, another feature it’s testing is the ability to be presented with related videos, similar to how multiple articles appear whenever you select one directly from the site or app. In short, this means that more auto-play videos will begin appearing in your feed over the coming weeks and months.

The company has made no secret of its desire to tap into video advertising, and the traction its auto-play videos have received in recent weeks will have helped out.

Thankfully, you can turn off the auto-play function on the app so you don’t end up with any nasty phone bills.

Read: If Facebook’s auto-play videos are bothering you, here’s how you can switch them off >

Read: Google agrees to refund $19 million to parents for unwanted in-app purchases >

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25 Comments
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    Mute Alberto Balsam
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    Mar 18th 2025, 11:13 AM

    The word in the local neighbourhood is it’s the “Cream Crackers” that’s doing the damage, was the same again a few weeks ago. Sure why not?, this culture is vital to the Irish public and must be protected at all cost.

    102
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    Mute P. V. Aglue
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    Mar 18th 2025, 11:30 AM

    @Alberto Balsam: they cudabean elocucted at that boss. Them lines wooden b copper, more like a galvanised steal!

    38
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    Mute Sherry Adams - Norn Iron Drag Artiste
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    Mar 18th 2025, 11:33 AM

    @Alberto Balsam: Taking the biscuit again. Ballybrack Says No (to work and mortgages) likely culprits. Rob everything.

    19
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    Mute Tommy Roche
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    Mar 18th 2025, 12:00 PM

    @Alberto Balsam: Of course that’s the word locally. Never seen an area yet that will blame their own. It’s always someone else.

    6
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    Mute Deano74
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    Mar 18th 2025, 12:22 PM

    @Sherry Adams – Norn Iron Drag Artiste: Not me,I work,I have a mortgage,looks like you fell flat on your face with that one,yet again.

    10
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    Mute You Cant Be Serious
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    Mar 18th 2025, 1:20 PM

    @P. V. Aglue: pity they weren’t

    4
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    Mute Andrew Giles
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    Mar 18th 2025, 1:48 PM

    @Sherry Adams – Norn Iron Drag Artiste: I live in Ballybrack, had a mortgage, paid it in full 20 years ago when I was 33, don’t tar the majority with the few.

    11
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    Mute Sherry Adams - Norn Iron Drag Artiste
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    Mar 18th 2025, 2:16 PM

    @Andrew Giles: in fairness.

    1
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    Mute Lei tatt
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    Mar 18th 2025, 10:36 AM

    With the lot in the government we are heading steadily backward.

    38
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    Mute max power
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    Mar 18th 2025, 10:46 AM

    @Lei tatt: were we ever moving forward under the governments we have had over the decades..

    22
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    Mute Argus Romsworth
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    Mar 18th 2025, 10:46 AM

    @Lei tatt: that’s individual behaviour

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    Mute paulie
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    Mar 18th 2025, 11:12 AM

    @Lei tatt: which government TD chucked the shipping trolley on to the wires.

    17
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    Mute paulie
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    Mar 18th 2025, 11:13 AM

    @paulie: shopping.

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    Mute George Bowling
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    Mar 18th 2025, 11:18 AM

    @paulie: at this stage I’d say they’re all suspects.

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    Mute paulie
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    Mar 18th 2025, 1:00 PM

    @Sherry Adams – Norn Iron Drag Artiste: he’s miss have you seen his peepers.

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    Mute Sherry Adams - Norn Iron Drag Artiste
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    Mar 18th 2025, 11:35 AM

    What time is yer man from the airport meltdown due in court? Can’t wait to hear the excuse….

    39
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    Mute Sherry Adams - Norn Iron Drag Artiste
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    Mar 18th 2025, 11:50 AM

    @Sherry Adams – Norn Iron Drag Artiste: Lukas Kaunietis of no fixed abode. Would that be Lithuanian then?

    20
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    Mute Rob Goodbody
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    Mar 18th 2025, 10:57 AM

    I wonder was it vandalism or was it crime, i.e. theft of the cables. Not that vandalism isn’t a crime.

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    Mute paulie
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    Mar 18th 2025, 11:13 AM

    @Rob Goodbody: shopping trolley rob.

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    Mute Ronan Mc
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    Mar 18th 2025, 12:15 PM

    @Rob Goodbody: was a problem in the UK for years. Remote stretches of motorway between junctions, where cables for street lights were regularly liberated

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    Mute Alex
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    Mar 18th 2025, 2:11 PM

    @Ronan Mc: Roma and travellers job usually. Some got killed in France while stealing cables on a TGV line… low IQ people.

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    Mute Tommy
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    Mar 18th 2025, 12:05 PM

    and Irish Rail can’t deliver the rail line from Athenry in Galway to Collooney in Sligo to civilised people in the Western seaboard.

    17
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    Mute Blue Moon
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    Mar 18th 2025, 12:53 PM

    More CCTV’s required and more security.

    15
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    Mute Sherry Adams - Norn Iron Drag Artiste
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    Mar 18th 2025, 11:25 AM

    Oh. Not Pantograph Bliss then. Shocking.

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    Mute Pól Pot
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    Mar 18th 2025, 12:53 PM

    @Sherry Adams – Norn Iron Drag Artiste: Does the Journal pay your mortgage?

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    Mute Deano74
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    Mar 18th 2025, 12:59 PM

    @Pól Pot: if it’s from ballybrack it doesn’t have a mortgage apparently.

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