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Edward Smith/EMPICS Entertainment

Turns out Irish adults are quite addicted to Snapchat

The app sees 63% of its users checking the app daily, a usage rate that’s only surpassed by Facebook.

ROUGHLY HALF A MILLION Irish adults use Snapchat daily, highlighting the growing popularity of the self-destructing photo app.

The figures, which were compiled by Ipsos MRBI, show that of those adults (aged 15 and over) who have a Snapchat account, 63% of them check the app daily.

The app which comes closest to matching these usage rates is Facebook Messenger which sees 52% of its users checking it daily.

Despite the high usage figures, only 22% of Irish adults in the country have a Snapchat account. 39% of Irish adults have a Facebook Messenger account – helped by the company making people download the app – and more than half (52%) check the app daily.

Between WhatsApp and Viber, it’s the latter which has more accounts (40%) but it’s WhatsApp that sees the greater percentage of users checking the app daily with 520,000 or 47% of its users doing so.

Skype still remains the most popular social messaging platform with half of Irish adults owning an account, but only 7% use the service daily.

Apps-page-001 Ipsos MRBI Ipsos MRBI

With regards to social networks, Facebook is still the dominant platform with 61% of the population owning an account. With regards to daily usage, 1.5 million users (71%) check the site daily making it the most popular service among Irish users.

By comparison, 395,000 Irish adults use Twitter daily, making it 38% of its users, while 29% of Irish adults have an account. For Instagram, 41% of users check it daily while 23% of Google+ users do the same.

Social_Networking_Aug14_FINAL-page-001 Ipsos MRBI Ipsos MRBI

Read: Ireland ditches texting for web messaging as phones continue to outnumber people >

Read: How to get a refund for that app you bought >

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15 Comments
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    Mute Emachine
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    Mar 3rd 2015, 4:36 PM

    I gave up on Three years ago due to a series of unsatisfactory phone calls to its customer care line. Their phone service was adequate but customer care was hopeless as a result I try avoid companies with call centres outside Ireland or UK, companies should realise, some corners should not be cut.

    240
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    Mute winding_down
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    Mar 3rd 2015, 5:09 PM

    Customer Service jobs are moving back to Ireland, as stated above.

    77
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    Mute Ally Scott
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    Mar 3rd 2015, 4:51 PM

    As one of the people who have lost their job over the merger, good luck to the lot of ye if youre looking for customer service, you wont find it here

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    Mute JFT96
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    Mar 3rd 2015, 6:08 PM

    Winding_down obviously works for 3 and wasn’t affected by job cuts.

    14
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    Mute Ally Scott
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    Mar 3rd 2015, 8:45 PM

    It may have worked for them but their customer service is going to be come even worse than current for at least the next 6 months since its mainly 3 staff that got the boot so now any 3 customer is going to have to wade through 02 staff who have to be retrained

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    Mute winding_down
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    Mar 3rd 2015, 5:11 PM

    The 24/7 unlimited free calls between 3/O2 customers is pretty sweet. Nothing to laugh at free perks-wise!

    82
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    Mute winding_down
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    Mar 3rd 2015, 5:53 PM

    Oh, I have to commend them on the originality of their “entire ad-break” radio adverts announcing the merger. I’ve heard it on Radio 1 and Today FM. It’s a pretty novel way of communicating their enthusiasm.

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    Mute cholly appleseed
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    Mar 3rd 2015, 7:39 PM

    Have they not broke their contract by merging. If someone was o2 for a reason and now they’re forced to be three clearly that’s a breach of contract?

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    Mute winding_down
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    Mar 3rd 2015, 8:11 PM

    @cholly appleseed: Nope. It’s a consumer contract.

    By law O2 can assign it to another party (Three). It’s good till it expires. If you’re O2 Billpay have a look at your contract, you’ll see a clause to that effect in it.

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    Mute One Human Being
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    Mar 3rd 2015, 4:21 PM

    €4.99 for 4frikkenG that’s at best one times faster than 3G. Are they having a laugh why not skip this generation iteration and go straight into developing the 5G or 6G network instead. Jaysus why are we always the last to develop are we suppose to be this new Silicon Valley sort of developing country or is this just a load of BS in order to get our nice little corporate tax clause.

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    Mute Charles McDonald
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    Mar 3rd 2015, 5:05 PM

    I find 4g excellent. I can hit 40 to 50 mb depending where I am. Much better than 3g.

    Fyi for 5g which is not commercially available and would have to be lienced both here and in Europe so no.

    Anyway the only issue I have with 3 if their coverage. If your in city you have 4g most large towns are not covered by 4g masts. That’s only problem. I’m happy with price and the no limits but coverage is awful

    36
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    Mute Mark Railton
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    Mar 3rd 2015, 5:22 PM

    Been a 3 customer for a number of years (moved there after terrible coverage with O2 and ripoff services with Vodafone). When I was home in the summer on 4G in Rathfarnham/Dundrum area it was mostly SLOWER than 3G and their staff in the Nutgrove centre were worse than useless, firstly saying that ~7mbps is acceptable for 4G speed (ya what?) and then tried to blame my phone itself (which gets around 60mbps out here in UAE).

    Couple of quick calls to their call centre and got on to their networks team who (correctly) advised that 4G wasn’t fully rolled out in the area and whilst my phone was reporting 4G I was actually only on the 3G network. Wee complaint about the incompetence of their shop staff and a call with one of their customer service managers and they had profusely apologised, confirmed a complaint lodged against the store and also supplied a free credit for time wasted.

    All in all (and with the exception of the store staff) the best customer service experience i’ve had with any of the Irish operators.

    38
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    Mute allout/allin
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    Mar 3rd 2015, 5:04 PM

    not officially merged a day and already im told my 4g will no longer be free, long live competition

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    Mute Kevin Higgins
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    Mar 3rd 2015, 4:18 PM

    So net -50 jobs from this merger?

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    Mute Peter King
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    Mar 3rd 2015, 4:28 PM

    That’s what usually happens when private companies merge

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    Mute Kevin Higgins
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    Mar 3rd 2015, 4:29 PM

    Well that sucks

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    Mute Gary Dooley
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    Mar 3rd 2015, 6:18 PM

    I work for a New Zealand telco and we merged with one of our rivals a couple of years ago. We’ve subsequently lost hundreds of people, maybe even low thousands. There are more efficiencies to be had than just 50 roles, a number that low wouldn’t have allowed the business case to stack up. Watch out for a considerable number more over the coming months.

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    Mute david dickson
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    Mar 3rd 2015, 4:21 PM

    Is my old debt with them forgiven? And would 3 welcome me?
    Nice to know if I need to move from my present one.

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    Mute Neal Ireland Hello
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    Mar 3rd 2015, 4:32 PM

    Lol.

    24
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    Mute Dawn McCormack
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    Mar 3rd 2015, 4:43 PM

    They increased the cost of my internet add-on from €9.99 to €14.99 today with no warning so I’ll be switching providers asap.

    58
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    Mute gerry campbell
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    Mar 3rd 2015, 4:39 PM

    Sweet lord , out of the frying pan into the fire , welcome to ” no signal land”. 3

    56
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    Mute Shane Walsh
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    Mar 3rd 2015, 4:34 PM

    I hope the roaming charges improve!

    51
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    Mute Rónán O'Suilleabháin
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    Mar 3rd 2015, 4:39 PM

    Don’t worry, the much maligned EU is looking after your pocket on that front:

    http://en.wikipedia.org/wiki/European_Union_roaming_regulations#Common_limits

    Outside the EU, you’re on your own. I was in the states for work last week and was quote 10 euro per MB data roaming

    49
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    Mute B. Yourself
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    Mar 3rd 2015, 4:33 PM

    O2 brilliant company. Fantastic customer service – always. Wins hangs down compared to competitors. Hope this ethos and work ethic does not change during and post merger.

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    Mute Mick Hannigan
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    Mar 3rd 2015, 5:34 PM

    B, yourself, would not agree with you there was with O2, left due to sh!t customer service, was with VF, left due to high charges and sh!t customer service and no signal, now with emobile, not a bad deal with them and good signal, but guess what sh!t customer service, 2 out of 3 not bad,

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    Mute Greg Malocca
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    Mar 4th 2015, 3:08 AM

    I nearly needed counselling after an Emobile BAD experience. Shocking treatment and really terrible customer service. Couldn’t believe in took 8 weeks to sort out receiving wrong phone and then getting overcharged!

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    Mute jack frost
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    Mar 3rd 2015, 4:49 PM

    All phone companys and upc and sky have absolutely the worst customer services one can imagine. Pure head wrecking muck.

    42
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    Mute Mairéad Cahill
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    Mar 3rd 2015, 5:21 PM

    Been with three with 5 years best network really.

    40
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    Mute JFT96
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    Mar 3rd 2015, 5:58 PM

    Despite other news sites taking part in 3′s corporate smugness and back slapping, there has been very little mention of the shop closures or job losses. This should be highlighted, as 3 have now embarked on an advertising campaign to tell everyone how great they are. I wonder how much that cost?

    39
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    Mute mark leonard
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    Mar 3rd 2015, 7:36 PM

    I found their ad slots on newstalk this morning almost offensive. 1.5m people being celebrated by 3 having been transferred over without their consent!! I left 3 years ago cause their signal and customer service was beyond brutal now I’m a customer of there’s despite the fact that in an openmarket I would have forever avoided them like the plague.I’ve been with O2 over 10 years now and simply don’t accept that despite there no longer being operational in Ireland I’m somehow tied to 3 having signed a resigned a contract with O2 fifteen months ago. There’s a reason 3 couldn’t penetrative the irish market as they’re a mess and I don’t care what they claim the service will be going forward, they have to earn their custom not take it by force. I’m quite tempted to cancel my O2 standing order and move elsewhere as they’re quoting me €369 to leave 3 despite never signing a contract with them. Despite their protestations that they have merged, they simply haven’t, 02 simply no longer exist!!!

    30
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    Mute selfsustainable
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    Mar 3rd 2015, 4:38 PM

    Don’t know if it’s a coincidence or this merge has decked up my coverage but I’ve spent the last 10 mins waiting for photos to upload on my business page!!!! My wifi connection is also down and I’m relying on the old 3g until Eircom pulls their fingers out of their bootys and sorts my wifi. Never had an issue before today with 3g service.

    13
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    Mute Darach Malone
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    Mar 3rd 2015, 5:05 PM

    Mobile operators are very divisive. People always give out about one, move to another and then eventually give out about them too. Personally I find Vodafone excellent. No matter where I am in the world it works. Plus I’ve had 4G for the last 16 months. You generally get what you pay for.

    11
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    Mute winding_down
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    Mar 3rd 2015, 5:17 PM

    And you most definitely pay for Vodafone.

    Any bill amount I’ve ever heard about from friends with Vodafone has been extortionate (and I say this as an ex. Vodafone shareholder!!)

    33
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    Mute Shanti
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    Mar 3rd 2015, 5:40 PM

    I’ve had 4G since it got rolled out with 3, they kept saying a charge was going to apply from such and such a date and then pushing the dates back so they’ll likely do that again.

    Wasn’t getting it in my house, but got a new phone and that fixed the problem. Have never had a problem with customer service, always found them great, the staff in my local shop are great, and there isn’t a hope in hell of me managing to go over my data limit which according to the my3 site is over 2 million mb.

    And all cheaper than a similar calls / texts offer from Vodafone..

    The worst I can say is that the 4G can be patchy. But it’s a wireless signal, that’s to be expected.

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    Mute JFT96
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    Mar 3rd 2015, 6:05 PM

    @winding down, just heard that entire ad campaign, it’s not novel or original, it’s irritating and typical of the large corporation stuff. You must love your new 3 job.

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    Mute Richard Seager
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    Mar 3rd 2015, 5:36 PM

    I’m with 3′ live in Lucan and have to stand by my kitchen door to be able to talk on my HTC to of the range phone. Grrrr

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    Mute trickytrixster
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    Mar 3rd 2015, 5:00 PM

    Everyone knows you get what you pay for,that’s why vodafone is the best around

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    Mute maura
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    Mar 3rd 2015, 10:20 PM

    I just want normal coverage. Where I live get one bar if lucky, cannot make of receive calls. Thats with 02, vodaphone no better.

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    Mute Brian Gormley
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    Mar 3rd 2015, 4:50 PM

    Will we get a better deal?

    5
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    Mute Thierry Ratt
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    Mar 3rd 2015, 8:34 PM

    Will this effect 48

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    Mute Joyce Willis
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    Oct 5th 2015, 1:41 AM

    They said the o2 money card would never change and now they HAVE changed it. I will NEVER trust 3 Network again,

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    Mute Michael Budd
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    Mar 3rd 2015, 4:48 PM

    G4? Your only able to get G3 in towns.

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    Mute Alan Daly
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    Dec 31st 2015, 4:00 PM

    i

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    Mute Gillian
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    Mar 4th 2015, 9:39 AM

    Internet add on gone up from E10 with O2 to E14.99 with 3

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    Mute winding_down
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    Mar 4th 2015, 1:38 PM

    Data is free and unlimited on 3 Billpay and postpaid. You’re reading about a post-paid add-on that only applies in exceptional cases.

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