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Tim Goode/EMPICS Entertainment

Facebook begins muscling in on YouTube's turf by courting its top talent

The company has been encouraging some of YouTube’s largest content producers to post their videos on Facebook instead.

AFTER THE SUCCESS of its auto-play videos (and it telling users that they will be seeing more of them), Facebook is now trying to muscle in on YouTube’s turf by talking to some of its biggest content producers.

The service has been encouraging them to share their videos on Facebook, and test it to see how well they do, according to the Wall Street Journal.

Some companies like Disney’s Maker Studios and Collective Digital Studio (responsible for the ‘Annoying Orange‘) have already experimented with putting their main shows on Facebook.

The company has been experimenting with distribution for at least six months and has also discussed how advertising might be incorporated into these videos.

Currently, those uploading videos use Facebook to promote them but prefer people to watch on YouTube and other platforms where they can generate ad revenue more easily. In recent months, Facebook has been trying to popularise video on its site, which will allow it to introduce ads and generate more revenue.

Although there are concerns whether Facebook users, who were only recently exposed to video content on the site, would tolerate seeing pre-roll ads before video content is shown in these feeds.

It’s expected that an ad product will be rolled out by the end of the year.

Read: The most popular crowdfunding site globally has launched in Ireland today >

Read: A fridge that monitors medicines takes top prize in Ireland’s first hardware hackathon >

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    Mute Carlin Ite
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    Dec 31st 2015, 4:19 PM

    At least they were all terrible movies. It’s sad when good movies flop

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    Mute Hypernova
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    Dec 31st 2015, 4:46 PM

    Carlin,can you explain what you mean by ‘it’s sad when good movies flop’.Surely a movie thats a flop was never a good movie in the first place.

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    Mute will stamp
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    Dec 31st 2015, 4:50 PM

    Shawshank redemption flopped on its release in theatres that’s a good movie

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    Mute James Fitzgerald
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    Dec 31st 2015, 4:51 PM

    Shawshank and Fight Club both flopped on release, surely this is enough explanation.

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    Mute Glangan
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    Dec 31st 2015, 4:54 PM

    Ever hear of Shawshank Redemption? That flopped on its initial release and is now considered a classic.

    131
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    Mute Conor Flynn
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    Dec 31st 2015, 5:01 PM

    Blade Runner, the Wizard of Oz is a pretty iconic movie. Just a quick search of good movies which bombed at the box office shows up movies like Citizen Kane, Its a Wonderful Life and much more films.

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    Mute Carlin Ite
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    Dec 31st 2015, 5:04 PM

    Hypernova a movie that didn’t make any money is considered a flop. Making money is by no means the mark of a good movie.

    57
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    Mute Gavin Scott
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    Dec 31st 2015, 5:05 PM

    Waterworld. Quite an ok movie, but the definition of (cost – sales) doomed it to the junk basement.

    48
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    Mute Paul Hughes
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    Dec 31st 2015, 5:17 PM

    American psyco was a complete flop too

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    Mute Karol Doran
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    Dec 31st 2015, 5:25 PM

    ScarFace was a huge flop when it was released. Now considered a classic.

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    Mute David Murphy
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    Dec 31st 2015, 5:43 PM

    Big Trouble in Little China is another good example of a great movie that tanked in the cinema

    44
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    Mute William Boyd
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    Dec 31st 2015, 6:46 PM

    If my memory serves “Once Upon a Time in America” was a major flop?, yet I beg anyone to tell me its not one of the all time great gangster movies?.

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    Mute Stephen Coveney
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    Dec 31st 2015, 8:51 PM

    pretty sure Wayne’s World was a flop at the cinema but now a cult classic

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    Mute Glangan
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    Dec 31st 2015, 8:55 PM

    Incorrect my man…Waynes World was actually a big hit on release. The sequel flopped tho.

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    Mute Kieran Stafford
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    Dec 31st 2015, 9:40 PM

    Rubbish film

    2
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    Mute Kieran Stafford
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    Dec 31st 2015, 9:41 PM

    Once upon a time in America I’m talking about

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    Mute William Boyd
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    Dec 31st 2015, 9:51 PM

    Your opinion Kieran which you’re entitled to but you’re in a minority.

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    Mute Peter Walsh
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    Jan 1st 2016, 4:24 AM

    Huge Leone fan. Think once upon in a time in the west is a masterpiece, don’t think America is anywhere near as good, too long with poor pacing, though maybe worth a rewatch.

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    Mute Cathal Mistéal
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    Jan 1st 2016, 10:02 AM

    Citizen Kane, Fight club, it’s a wonderful life, children of men, shawshank redemption, willy wonka and the chocolate factory, Hugo. Looks like you got absolutely smacked down there you smart@rse.

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    Mute john
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    Dec 31st 2015, 4:39 PM

    That dj movie looks horrendous

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    Mute Sean Bradley
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    Dec 31st 2015, 4:45 PM

    That fifa movie was out this year, that surely floped

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    Mute Donal O'Brien
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    Dec 31st 2015, 9:41 PM

    That was released last year, it got a release in the US this year and made less than $1000 in the box office.

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    Mute Hypernova
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    Dec 31st 2015, 4:27 PM

    Southpaw was also a terrible film that I hoped would be good.

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    Mute Carlin Ite
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    Dec 31st 2015, 4:47 PM

    Yeah there is not much left to do with boxing movies. Maybe a good behind the scenes of the business end of boxing. Night and the city remake gave a stab at it but could have been better.

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    Mute Mark Byrne
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    Dec 31st 2015, 4:56 PM

    Creed was better than I expected.

    19
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    Mute Mark Byrne
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    Dec 31st 2015, 4:55 PM

    Bill Murray is way overrated!!

    38
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    Mute Shane Kinsella
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    Dec 31st 2015, 5:03 PM

    Disgracefully comment. Take that back!

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    Mute William Boyd
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    Dec 31st 2015, 6:43 PM

    Mark is entitled to his opinion I find Murray ok but a little bit one dimensional, fwiw the sight of Robin Williams in any film comedy or serious use to make me want to gouge my eyes out with a blunt pencil, but thats only my opinion some people love the guy.

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    Mute Rust Cohle
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    Dec 31st 2015, 5:12 PM

    I thought Legend with Tom Hardy was a bit disappointing tbh

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    Mute YurtyGertie McMac
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    Dec 31st 2015, 5:28 PM

    Yup.That Krays movie was drivel.Worst movie of the year by far.

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    Mute Tom O'Connor
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    Dec 31st 2015, 4:54 PM

    I watched we are your friends. It was terrible but Emily Ratajkowski….so I’d give it a 6/10

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    Mute tonymcc
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    Dec 31st 2015, 5:45 PM

    One thing that is never taken into consideration is inflation of box office ticket prices. It cost 2c to see Go With The Wind in 1939, of course StarWars will break $1bn @ €15 a ticket!

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    Mute Keelan O'neill
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    Dec 31st 2015, 9:35 PM

    But what is the value of that 2c now?

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    Mute Peter King
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    Dec 31st 2015, 10:24 PM

    Standard rule of thumb is to double it every 15 years

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    Mute Martin
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    Dec 31st 2015, 5:14 PM

    Mortdecai was a funny film, enjoyed it. Depp’s performance was brilliant in it.

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    Mute stephen
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    Jan 1st 2016, 12:10 AM

    Cable Guy, the best flop of a movie ever.

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    Mute OCallaghan TP
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    Dec 31st 2015, 5:52 PM

    All shite each and all

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