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BUDGET GROCERY CHAIN Aldi has reported soaring sales amid an advertising binge from all the major Irish supermarkets.
The company recorded a 36% hike in the turnover of its UK and Irish business between 2012 and the end of 2013, hitting a total income of £5.27 billion (€6.75 billion) for the year – a new record for the retailer.
Its after-tax profits were up a massive 76% to £198 million (€253 million) for the same period.
Aldi reported that it had attracted 1,000,000 more shoppers to its stores in August last year than during the same month in 2012.
Big chains gunning for us, Aldi says
The company said the growth came despite the large supermarkets “actively targeting Aldi” and it had boosted its UK market share from 3.1% at the start of 2013 to its current level of 4.8%.
In Ireland, the company has been even more successful at taking business from the big three supermarket chains – Tesco, SuperValu and Dunnes – with its share of total customer spending now at 8.4%, according to the latest survey.
Together Aldi and Lidl, which has a slightly bigger slice of the Irish market than its German rival, have lifted their stake of the local supermarket business from 15% to 17% in just a year.
The company said its growth in the first half of this year had been even stronger than in the first six months of 2013.
An advertising offensive
Meanwhile, the latest supermarket advertising analysis has shown both Aldi and Lidl went on a media offensive this year as all the major chains upped their advertising in the competitive market.
The German pair accounted for nearly half of all advertising money flowing from the grocery trade, according to Nielsen research carried out for Checkout magazine.
Aldi nearly doubled its advertising outlay in the second quarter of this year when compared to the same period last year, although Lidl still had the biggest budget of any grocery retailer.
Tesco had the second-biggest boost, increasing its advertising spend nearly 60% over the period.
Of the major players, Dunnes Stores relied the least on advertising, accounting for less than 10% of the total spent within the grocery market.
Aldi and Lidl ‘shouting louder’
Checkout editor Stephen Wynne-Jones said the German chains’ market share was still considerably lower than their competitors but both “shout louder” than the rest of the industry when it came to marketing.
He said the discounters were looking to both win the price battle and install strong “quality associations” among customers.
Supermarkets remain among the biggest spenders on advertising and all the major chains except Dunnes were in the top 10 advertisers across all industries.
READ: Why did farmers bring a Grim Reaper to an Aldi store?
READ: Karl Albrecht, reclusive founder of Aldi supermarket, has died aged 94
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Sick of religion(s) and all the bullshit that goes with them.
But mainly Islam
Almost exclusively Islam.
Alan, never hear of the crusades?
Ever heard of the 21st century.
I defy any of you to give me proof that Islamic extremists have killed more people than the crusades? Bashing Islam and Islam alone is ridiculous. Now the amount of love lost because if any religion through out history would be a staggering figure, I would imagine.
The crusades ended 800 years ago.
Then we evolved into people who can respect the beliefs of others , islam is very much a “with us or against us” thing.
So you are speaking for circa 2.2 billion people with that with or against us comment? There are extreme elements in many religions and religious sects. To brand a whole religion as anything, as you did, is preposterous. Unless you have met, interviewed and have vast intelligence on the while Muslim populous, then I stand corrected.
Put the pompoms away Massimo, it never ceases to amaze me there are so many deluded apologists like yourself out there wiling to defend this Stone Age ideology.
I apologise for no one. I just think it’s a bit rich that you can generalise over 2 billion peoples beliefs and attitudes toward extremism. Whatever floats your boat dude.
George bush is a fairly hardcore Christian and he got a pretty high body count. It’s just that warplanes killing people is less grisly then hacking people to death. And lets not forget the Balkans, the Muslims got a rough time there too. It’s just the Muslim extremists are currently the most prolific. That’s how I see it anyway.
Barbarians. These Fulani herdsmen seem to be cut from the and cloth as Boko Haram.
This is what exactly would happen in Syria if the rebels win the war. Christans would have to flee the Country
Some of the Christian militias in Nigeria and CAR are just as bad as Islamist variations.
The balance of support must fall toward those opposed to death and tribal vengeance. It’s not a religious affiliation, it’s a common perspective of civility and decency. Sadly, barbarism like this is commonplace in conflict areas of the world. Islam is frequently the catalyst.
“Dear God please protect me from your followers”
My religion is better than you religion so I’m gonna kill you.
Your interpretation of a religious text is slightly different my interpretation , so I’m gonna kill you.
@Dario
Where gang of men armed with machetes,entering villages and hacking people into little pieces in Ireland a few years ago?
Yer wasting yer time trying to get your point across to Dario and his ilk Shamen, I’m surprised Petr Tosserov isn’t out cheerleading for the jihadists as usual.
@Dario, Balbriggan, Waterford, Ennis, Ballinasloe etc. etc.
Absolutely atrocious. To do such things in the name of religion. Barbaric fanatical morons
Whear is the proof it was in the name of religion
I’d imagine it was to do with land or livestock, that’s my guess anyway.
Islam – The religion of Peace ! Oh, and beheadings, women as 3rd class citizens being stoned to death, 500 lashes for the slightest indiscretion, kleptocracies, Fatwas, etc….
This has nothing at all to do with religions .a few weeks back christians mutilated muslims and ate body parts , not much media coverage : these evil acts do not represent Islam or all muslims , no more than the evil acts carried out by non muslims dosent represent all non muslims . Media really love highlighting things when a muslim is involved . . These crimes are not carried out because of religion they are carried out by power , greed , money . .
They taste like pork I believe.
Possibly you have a point. However can you name even a couple of Christian countries which have as strict as laws as Sharia and where just being born to another religion even if you don’t practise it, can result in you being potentially jailed ! Also, which Christian countries promote female genital mutilation or young pre-teenage girls being married off to old men !
Such a shame.
This reads more like a Nigerian “Heavens Gate” than a simply being a sectarian tragedy. Sounds like somebody needs to respect land ownership – but it’s far from clear who that should be.
It’s sickening that this still happens and no one helps it highlights the evil in certain parts of the world to hack innocent people to death who have nothing anyway these are evil people.
it’s heart breaking when we can’t stop this.
Religion brings nothing but misery to people.
I am amazed that people will down on ( Fri,Sat or Sunday and then go out and butcher other people in the name of God , an entity that more likely does not exist at all.
have your say