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Don't like lamb? Over €7 million is being spent to convince you otherwise

Sheep meat consumption and production has been down 20% in the last 14 years.

THE EUROPEAN UNION wants people to eat more lamb, so it’s pumping over €7 million into a promotion campaign.

Sheep meat consumption and production has been down 20% since 2000, something that Ireland, England and France hope to change.

A €7.7 million campaign has been launched in more than six European countries to encourage people to cook with lamb.

Working together

Minister for Agriculture Food and the Marine Simon Coveney said that “as major European sheep meat producing countries we have a shared interest in working together to tackle the decline in sheep meat consumption. We can achieve more together”.

The campaign, aimed at those aged between 25-45, will highlight the importance of European lamb production and increase consumer awareness of lamb as a versatile daily-use meat. It aims to raise the likelihood of consumer purchases by 5% over three years starting in spring 2015.

Ireland is the second largest sheep meat exporter in the EU.

The Irish Cattle and Sheep Farmers’ Association (ICSA) sheep chairman Paul Brady said that given the decline in sheep meat consumption, particularly in recent years, this announcement of further collaboration in the use of EU funds is particularly welcome.

There has already been co-operation between France, England and Ireland in relation to lamb sales, and it is to be hoped that investing further and involving more countries in this promotion will be of benefit to all, particularly the primary producers.

Read: Irish consumers favouring cheaper cuts of lamb as sales rise dramatically>

Read: ‘Young and active farmers’ will benefit from today’s Budget>

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47 Comments
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    Mute honey badger
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    Oct 11th 2023, 6:57 PM

    Keep his wifes name out of your journal…

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    Mute Dman
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    Oct 11th 2023, 7:14 PM

    @honey badger: very sad how she treated him.

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    Mute Edward Hughes
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    Oct 11th 2023, 7:19 PM

    @honey badger: Aaaahhhhh!!! Beat me to it….

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    Mute DBdTl1WB
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    Oct 11th 2023, 8:47 PM

    @Dman: meh, if he wants to be a cuckhold or a door Matt , that’s his prerogative. Him being divorced etc might harm his bank account for a short while , his earning capacity and career would have been sound unlike her . He’s popular , she isn’t . A nice ruthless campaign of her being the ho , and she’d be finished in Hollywood. He’s the star not her . Of course , many Big Willy is hiding behind a certain lifestyle and has her as cover ?

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    Mute Billy heffernan
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    Oct 11th 2023, 7:16 PM

    Oh we can comment on this one. Great that we can debate such an important topic.

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    Mute Peter Ryan
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    Oct 11th 2023, 8:02 PM

    @Billy heffernan: honey badger first to badger ya s

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    Mute Thomas Berry
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    Oct 11th 2023, 7:00 PM

    When Chuck Norris slagged Jada, Will Smith slapped himself.

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    Mute pBDSiMMi
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    Oct 11th 2023, 7:49 PM

    @Thomas Berry: I laughed so much at this lol

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    Mute DBdTl1WB
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    Oct 11th 2023, 8:48 PM

    @Thomas Berry: he probably shagged her too

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    Mute
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    Oct 12th 2023, 1:02 PM

    @Christy Dolan: doubt he can get it up

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    Mute qffaffaf affrafrfraf
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    Oct 11th 2023, 7:05 PM

    She made a right clown outta him, runnin off with their son’s friend. I’d say he’s mortified

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    Mute DBdTl1WB
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    Oct 11th 2023, 8:49 PM

    @qffaffaf affrafrfraf: He’s no OJ . Least the brothers would understand if he did the OJ

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    Mute Megan Ward
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    Oct 11th 2023, 9:53 PM

    @qffaffaf affrafrfraf: They were quite clearly in an open relationship for years, him and Margot Robbie had a grand auld time. Not the first business partnership ‘marriage’ in Hollywood and won’t be the last

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    Mute Paul Moloney
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    Oct 11th 2023, 8:15 PM

    Who or what people of Ireland really care

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    Mute the don
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    Oct 11th 2023, 7:23 PM

    Revelations in her book must be fresh prints.

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    Mute Tom tom
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    Oct 11th 2023, 7:54 PM

    She made a holy show of him.

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    Mute Tommy Haze
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    Oct 11th 2023, 7:21 PM

    Ever wonder why Will Smith has starred in so many Sci-Fi movies and where the finance comes from?
    That’s right.
    The church of scien-tology

    73
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    Mute Tommy Haze
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    Oct 11th 2023, 7:23 PM

    The algorithm won’t allow the term s c i e n t o l o g y.
    Strange.

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    Mute Diarmuid Hunt
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    Oct 11th 2023, 7:24 PM

    @Tommy Haze: Scientology.

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    Mute Diarmuid Hunt
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    Oct 11th 2023, 7:24 PM

    @Tommy Haze: You’re so right, it is strange.

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    Mute Tommy Haze
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    Oct 11th 2023, 7:27 PM

    @Diarmuid Hunt:
    Mysterious.

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    Mute Tommy Haze
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    Oct 11th 2023, 7:44 PM

    scientology

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    Mute Tommy Haze
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    Oct 11th 2023, 7:44 PM

    Hmm.

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    Mute Diarmuid Hunt
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    Oct 11th 2023, 8:04 PM

    @Tommy Haze: My second comment was a bit of a joke, there’s nothing mysterious about it if you’re honest.

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    Mute Diarmuid Hunt
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    Oct 11th 2023, 8:07 PM

    @ : Premature and a little harsh, you should have let it play out.

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    Mute Tommy Haze
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    Oct 11th 2023, 8:15 PM

    @Diarmuid Hunt:
    Believe it or not.
    I tried to post my original comment 5 times without success. Tried to figure out why. Broke up the word and presto..it posted.

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    Mute DBdTl1WB
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    Oct 11th 2023, 8:49 PM

    @Tommy Haze: is he one of them ? Interesting . Thought he had more sense

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    Mute Anna Carr (Morrigan_Dubh)
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    Oct 11th 2023, 7:44 PM

    It’s a crazy world in Hollywood. By all accounts though, she’s not a nice person at all.

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    Mute Susan Cody
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    Oct 12th 2023, 12:17 AM

    Will lost his career over a wife that didn’t exist and a health condition she never had.

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    Mute Molly Colly
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    Oct 11th 2023, 7:52 PM

    Oh stop now Jada. Why was he punching that fella at the Oscars then?

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    Mute mainmsam
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    Oct 11th 2023, 8:08 PM

    @Molly Colly: coz he hard her name in his mouth or something. I wonder what he meant by “name”

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    Mute Larry O'Doherty
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    Oct 11th 2023, 9:32 PM

    Malignant narcissist. She is some piece of work.

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    Mute nickusan
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    Oct 11th 2023, 9:46 PM

    All that success/money/fame and I feel so sorry for him. He wanted to remain married, at the very least for the separation to be quiet. Then she gets to blow the lid so she can sell a fee books. Sucubus.

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    Mute Denis Rathsallagh Brady
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    Oct 11th 2023, 7:47 PM

    Anyone see the cringiest piece of garbage ever made?
    It was a table full of actors, big names. Will Smith, Bennico Del Toro, Don Cheadle among star names i honestly cannot remember the rest.
    So Smith’s turn to talk, went something like “how did i get my wife? I told her i was gonna be the biggest movie star on the planet, and that was that”
    Big smug smile on his face as if it were true and she was smitten. Nobody at the table even agreed with him. It was so so cringy I felt embarrassed for him

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    Mute Louise Marie
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    Oct 12th 2023, 12:33 AM

    She seems like a very unpleasant character. He’s not much better.

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    Mute patrick kelly
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    Oct 11th 2023, 10:49 PM

    LGBTQ/BLM are making a new updated version of Men in Black! It’s called Men in Black Men.. Lol

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    Mute Damien O'Sullivan
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    Oct 12th 2023, 8:04 AM

    @patrick kelly: This comment should have been blocked. Homophobic, inappropriate and not at all funny

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    Mute GVR
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    Oct 12th 2023, 11:01 AM

    @patrick kelly: meh

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    Mute
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    Oct 12th 2023, 1:03 PM

    @patrick kelly: Gosh, you’re a riot. NOT.

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    Mute Hessler
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    Oct 11th 2023, 9:26 PM

    Couldn’t give a Fiddle!!!!

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    Mute mainmsam
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    Oct 11th 2023, 7:19 PM

    Doesn’t matter how big a man is, a woman can always slap him around

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    Mute
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    Oct 12th 2023, 1:04 PM

    @mainmsam: shur what harm is an aul slap eh?

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    Mute Conor Mack
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    Oct 11th 2023, 8:58 PM

    Keep my ex wife’s name out of your daaam mouth

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    Mute Rodger Waters
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    Oct 11th 2023, 9:15 PM

    Well I didn’t see that coming

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    Mute Aishling O Leary
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    Oct 14th 2023, 10:10 AM

    She was delighted he slapped him. I recall her face when Chris rock was joking, will actually laughed and she glared at him so much it could have killed him there and then. She’s the. Problem & controller it’s clear as day the man can do nothing right.

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