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You have about 17 hours left... Sam Boal/Photocall Ireland

The teachers' strike day was the busiest pre-Christmas shopping day this year

Overall though, sales have been disappointing in December 2014.

Updated 12.44 pm

SPENDING THIS CHRISTMAS is only marginally up on last year, disappointing retailers that were expecting a greater bump in sales.

Retail Excellence Ireland (REI) says, as a result of these slower than expected sales, “major discounting” is likely in the post-Christmas period as retailers seek to reduce stock levels.

The research by largest retail industry body found that the busiest day in the run up to Christmas 2014 was 2 December, when the secondary school teachers strike coincided with this month’s children’s allowance payments.

Despite this, REI’s Seán Murphy says that “trading failed to ignite across Ireland” over the last few days in the Christmas run-up.

“Christmas 2014 will trade marginally up on Christmas 2013,” he estimates. “It would seem that while all the indicators pointed to a vibrant Christmas 2014, the fact is that seven years of frugality is a hard habit to break.”

Christmas findings from REI

Home for Christmas

Provincial Ireland enjoyed a reasonable increase as returning emigrants boosted sales.

DAA Charity Christmas Jumpers Day Sasko Lazarov / Photocall Ireland Sasko Lazarov / Photocall Ireland / Photocall Ireland

Giving experiences

More and more people are gifting experiences rather than off- the-shelf retail presents.

World Record Skydive - All-Female Skydivers Practice - Eloy, America AP / Press Association Images AP / Press Association Images / Press Association Images

Quality over quantity

There’s a a notable decrease in the number of items purchased this Christmas with people preferring to ‘buy less, but buy better’.

Christmas Scenes Shoppers Photocall Ireland Photocall Ireland

Frozen

The most popular toy of 2014. Simples.

Letters to Santa Niall Carson Niall Carson

Self-gifting

Many retailers are reporting that people are indulging in more discretionary spending on themselves this Christmas.

shutterstock_179311739 Shutterstock / EpicStockMedia Shutterstock / EpicStockMedia / EpicStockMedia

Home decorations

REI say there’s been a noted return to people getting the house set for Christmas.

'House O Christmas' - London Jeff Moore / EMPICS Entertainment Jeff Moore / EMPICS Entertainment / EMPICS Entertainment

Predicting the sales

REI is predicting that, because of slower than expected pre-Christmas splurging, the New Year sales period will be “one of the best on record”.

Most online retailers are expect to begin sales on Christmas Day itself with more “big ticket” items like home improvement purchases expected to be bought later in the month.

Read the full REI report here >

- First published 7am

Read: Who won the trolley wars in the run-up to Christmas? You did >

Read: Marks & Spencer on Grafton St evacuated over “false alarm” >

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    Mute Jay Coleman
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    Oct 29th 2016, 7:05 AM

    Can’t believe this is only being implemented in the US when it’s been well documented in Europe. Another one that’s just been realised in the past 2-3 years is giving them a soother. This again drives the percentage down lower still as they reckon using a soother helps the baby regulate their breathing.

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    Mute dearg doom
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    Oct 29th 2016, 11:00 AM

    I know someone who lost a baby to SIDS but still insists it’s fine for babies to sleep on their front because she was always placed on her front and her mother’s a nurse. Apparently studies have shown it’s fine, but I think you’ll find a study to support anything.

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    Mute Stephen
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    Oct 29th 2016, 1:22 PM

    Sounds like a coping mechanism. Poor woman.

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    Mute Gone Feisin
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    Oct 29th 2016, 7:33 AM

    Any articles not from AFP? Any non-American viewpoints on these sites?

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    Mute Jumperoo
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    Oct 29th 2016, 8:13 AM

    AFP is Agence France Presse. Cheese eating surrender monkeys instead of hot dog eating blubber monkeys.

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    Mute Macus Mc Mahon
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    Oct 29th 2016, 8:40 AM

    When was placing a baby front way down ever a good idea.

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    Mute Sinful Dreary
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    Oct 29th 2016, 10:24 AM

    They do in the hospital especially if baby has a lot of mucous, obviously this is completely supervised

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    Mute john healy
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    Oct 29th 2016, 8:55 PM

    General concern was that if you left a baby on its back it could choke on its own vomit so there was some thought behind it… Parents predating 1992 weren’t idiots..

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    Mute Linda Hughes
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    Oct 29th 2016, 1:06 PM

    I don’t know why you would put a baby in a room on it’s own?

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    Mute Anto Curran
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    Oct 29th 2016, 8:41 AM

    “Other strategies include offering a child a pacifier at nap time and night as well as ensuring they have all the recommended vaccinations” – this is a hard hitting report that doesn’t half speak the obvious.

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    Mute Chris Martin
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    Oct 29th 2016, 7:15 PM

    My babies always slept better once they moved into their own room. I think I was keeping them awake and vice versa. But for my own peace of mind I purchased an Angel Mat which beeps to let you know if baby stops breathing.

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    Mute Big Red
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    Oct 30th 2016, 7:26 AM

    We bought the ‘Angel Care’ monitor with the mattress sensor and it went off twice for our first born and once for our second born. One of the times it went off for our first born we jumped out of bed and I turned on the light – the baby didn’t move. My wife stirred/shook the child and we heard him take a massive intake of breath. I am glad we spent the 100 euros on the Angel Care monitor. It is more expensive than other monitors, but it does go off it your baby stops moving/breathing.

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    Mute Oiche Fairy
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    Oct 29th 2016, 6:35 PM

    So how are you supposed to keep a baby warm if you live in a house that gets really cold overnight and you can’t use a blanket? Just curious

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    Mute john healy
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    Oct 29th 2016, 8:56 PM

    Sleep suit, gro bag or similar..

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