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The ECB will get radical soon to stop the eurozone going down a deflationary hole

Prices are falling, but that’s not the good news you may think.

ECB president Mario Draghi is under pressure to act ECB president Mario Draghi is under pressure to act Michael Probst / AP/Press Association Images Michael Probst / AP/Press Association Images / AP/Press Association Images

CHEAP OIL PUSHED eurozone price growth into negative territory in December – the first time the region has experienced deflation since the depths of the financial crisis.

The news is expected to mount even more pressure on European Central Bank (ECB) president Mario Draghi to launch radical economic-stimulus measures later this month.

Official estimates from Eurostat showed eurozone inflation was expected to be negative in December when compared to the same month in 2013, mainly due to a massive drop in energy prices.

Annual inflation was down from 0.3% in November to -0.2% for the most recent month as energy costs plunged 6.3%.

There was also a 1% drop in unprocessed food prices, with costs for both industrial goods and the broader food, alcohol and tobacco sector also flat.

Eurostat Eurostat Eurostat

It is the first time eurozone prices have slid into negative figures since October 2009.

Time for ECB to get radical

Draghi and the ECB have so far been resisting calls to unveil a quantitative easing programme – which means the bank would effectively print money to lend to European states – to revitalise flagging economies across the region.

The official lender has already cut interest rates to record lows and launched a corporate bond-buying scheme but neither move has been enough to kickstart a broad recovery.

Ireland has been one of the few eurozone economies to buck the trend and post strong GDP growth figures.

Germany has been particularly resistant to more-radical stimulus measures, however deflation poses a major risk as it is considered harder to haul in than even sky-rocketing inflation.

The fear is that consumers will stop spending because they expect prices to keep falling, putting pressure on both company profits and government tax takes, and sending economies into free fall.

Inflation well below target

Central banks generally target inflation of about 2% as being healthy for economies. In the eurozone, the figure has consistently been hovering below 1% and barely above zero in recent months.

The ECB has already been widely tipped to announce a quantitative easing plan when it meets later this month.

- Originally published at 11.21am

READ: You paid more tax than expected last year on everything – except local property tax >

READ: Property prices rose by 16.3% last year – and they’re not expected to stop climbing >

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51 Comments
    Install the app to use these features.
    Mute Symbolism
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    Sep 27th 2014, 4:46 PM

    Is this a wind up ?

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    Mute Jim
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    Sep 28th 2014, 9:55 AM

    On the other hand I’d love to have the money to buy it

    5
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    Mute Barry Doyle
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    Sep 27th 2014, 4:45 PM

    Just like and share to be in with a chance to win one.

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    Mute Antonov Merinov
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    Sep 27th 2014, 5:37 PM

    Not for me.
    I couldn’t tell my boss I was late because of my watch.

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    Mute Willy Moon
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    Sep 27th 2014, 4:47 PM

    Don’t see any reason there to pay 1.1m for a watch, save the money and ask someone the time, or if you can pay that type of cash for a watch why the fu*k would you care what time it is

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    Mute family guy
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    Sep 27th 2014, 8:59 PM

    I honestly think a finely made watch is beautiful. I feel naked if I don’t wear one on a night out. I think a watch and ring is the only jewellery a man should wear. I do have a watch fetish but have never spent any more that 500 euro on one. Any more is just silly. But sure if you are loaded why not.

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    Mute Francis Foley
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    Sep 28th 2014, 7:35 AM

    I agree family guy, I wear my watch all the time and feel naked without it.

    8
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    Mute Tony Skillington
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    Sep 27th 2014, 4:36 PM

    Does it have a calculator though?

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    Mute fall out boy
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    Sep 27th 2014, 4:44 PM

    And all it does is tell the time

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    Mute Mick Jacobs
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    Sep 28th 2014, 1:30 AM

    does it have a sexy voice..??

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    Mute thetruth
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    Sep 27th 2014, 4:36 PM

    Ill have 2

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    Mute eftwopointoh
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    Sep 27th 2014, 6:13 PM

    One for each wrist?

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    Mute thetruth
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    Sep 27th 2014, 6:16 PM

    Oh yeh. I’ll be unbalanced if i don’t

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    Mute HARRY MARKOPOLOS
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    Sep 27th 2014, 7:05 PM

    Another upstart of a company.
    Established no doubt, to separate new money easterners from their cash.
    Well if they’re foolish with their dollars.
    Maybe they deserve to be shafted.

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    Mute jock
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    Sep 27th 2014, 10:19 PM

    Your a boor.

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    Mute HARRY MARKOPOLOS
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    Sep 28th 2014, 11:41 AM

    Fact are booring.

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    Mute Bevin Reilly
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    Sep 27th 2014, 5:09 PM

    My auld Casio will do me. Best 15euro I ever spent.

    40
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    Mute neuromancer
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    Sep 27th 2014, 7:18 PM

    I’d rather have a Veyron.

    37
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    Mute Joseph Siddall
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    Sep 27th 2014, 7:24 PM

    But not the cost of running it. They would financially cripple you, which is why the vast majority of those on the market have hardly been driven.

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    Mute skin flint
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    Sep 27th 2014, 11:25 PM

    You think the running cost is why the majority of veyrons are not driven in public…?

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    Mute Joseph Siddall
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    Sep 28th 2014, 9:27 AM

    Skin, no, not the sole reason but almost certainly a contributory factor.

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    Mute Declan McArdle
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    Sep 27th 2014, 11:57 PM

    Four sprung durch technik?

    36
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    Mute Peter Grimes
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    Sep 27th 2014, 4:53 PM

    Time is your worst enemy, why would you pay 1.1 Million, for a watch, and half the world’s Children starving, it beggers belief.

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    Mute Niall B.
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    Sep 27th 2014, 4:46 PM

    300 watches = 1 children’s hospital

    34
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    Mute Conor
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    Sep 27th 2014, 5:11 PM

    But you can’t wear the other 299 watches on your arm now can you.

    28
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    Mute Keetabix
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    Sep 27th 2014, 4:48 PM

    Do the ladies really judge a fella by the piece on his wrist?!

    25
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    Mute Kitty Prendergast
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    Sep 27th 2014, 5:11 PM

    To spend that much on a watch you’d have to have a piece for a head…

    21
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    Mute Art Vandelay
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    Sep 27th 2014, 5:26 PM

    It’s not what’s on his wrist that they care about, it’s the distance from the wrist to the tip of the middle finger. So shallow…

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    Mute Darragh O Meara
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    Sep 27th 2014, 7:30 PM

    I’ve got 200 of these unwrapped which can’t be sold. Like and share to be in with a chance to win one :)

    14
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    Mute Mary Lyons
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    Sep 27th 2014, 5:42 PM

    Well it would also have to bring me my tea and toast up to the bed in the morning as well if I paid that price for it!!!!!!

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    Mute Darach Malone
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    Sep 27th 2014, 6:02 PM

    Does it only work when tethered to an iPhone 6?

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    Mute gkrell
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    Sep 27th 2014, 4:49 PM

    what is a power reserve function? and how is it powered?

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    Mute John Mc Donagh
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    Sep 27th 2014, 4:51 PM

    Looks like the strap is extra!

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    Mute Sean Smith
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    Sep 27th 2014, 5:53 PM

    If I could afford this I would care what time it was

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    Mute The Guru
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    Sep 28th 2014, 2:37 AM

    Saw a watch that cost $350,000 in a shop the other day. It’s made from authentic pieces salvaged from the Titanic! Some people…

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    Mute Conor Dunne
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    Sep 28th 2014, 1:25 AM

    Watch yourself….

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