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How to get pregnant women to quit smoking? Pay them

More than 20% of the women offered vouchers kicked the habit, compared with 9% given normal NHS support alone.

NEW RESEARCH HAS found that pregnant women are more likely to quit smoking if they’re paid.

The BMJ study found financial incentives such as shopping vouchers were far more effective in getting expectant mothers to quit smoking than if they were just offered traditional support on Britain’s NHS.

Over 600 pregnant smokers in NHS Greater Glasgow and Clyde who were at least 16 years of age and less than 24 weeks pregnant took part.

One group of 303 women (the control group) received routine care – which was the offer of a face to face appointment to discuss smoking and cessation and the offer of free nicotine replacement therapy for 10 weeks and four weekly support phone calls.

The other 306 women (the intervention group) received routine care plus the offer of up to £400 of shopping vouchers.

They received £50 for attending a face to face appointment and setting a quit date; then another £50 if at four weeks’ post-quit date exhaled carbon monoxide confirmed quitting; a further £100 was provided after 12 weeks and a final £200 voucher was provided at 34-38 weeks’ gestation.

The study found, “more smokers in the incentives group than control group stopped smoking: 69 (22.5%) versus 26 (8.6%).”

The women used the vouchers at High Street stores such as Iceland, Argos and Mothercare.

Of 125,000 spontaneous miscarriages that occur each year in the United Kingdom, 25,000 are associated with smoking during pregnancy.

Methodology has been developed to run a definitive multicentre trial to examine generalisability and cost effectiveness in the United Kingdom.

Read: Fall in numbers of children and pregnant women smoking in Ireland>

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69 Comments
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    Mute Mark Cullen
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    Jan 28th 2015, 10:18 AM

    This is where we’re at now is it? Paying people to make sure their child is born healthy. Christ.

    757
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    Mute Censored
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    Jan 28th 2015, 10:21 AM

    It’s amazing how they constantly find innovative ways to abuse and insult taxpayers

    373
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    Mute Kencdk
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    Jan 28th 2015, 10:27 AM

    Pay them they should be prosecuted for abuse after all its against the law to smoke in a car with a child present so what’s the difference

    348
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    Mute Sandbag
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    Jan 28th 2015, 11:16 AM

    Turn it on its head and dock them child benefit for smoking while pregnant.

    285
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    Mute Byyys
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    Jan 28th 2015, 12:18 PM

    They wanna bring in new laws to ban smoking in cars where children are present but its perfectly okay for females to smoke while pregnant but if they get paid they will stop, Makes sense right?

    95
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    Mute Bigus Diccus
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    Jan 28th 2015, 2:21 PM

    Let’s pay people to not take heroin.

    79
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    Mute See My Vest
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    Jan 28th 2015, 10:30 AM

    “You should quit smoking it may do serious harm to your child”

    “no I love my ciggies”

    “what about for an Argos voucher”

    “ok ok I quit”

    329
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    Mute Ed Brady
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    Jan 28th 2015, 10:19 AM

    They should be offered free contraception for next time. FFS!
    If it takes cash for them to realise the danger there’s something wrong!

    237
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    Mute Censored
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    Jan 28th 2015, 10:16 AM

    How about just sterilizing them

    210
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    Mute dearg doom
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    Jan 28th 2015, 10:22 AM

    WOW! Your baby’s health isn’t an incentive to stop smoking. The money you save by not buying cigarettes isn’t incentive enough either. But shopping vouchers do the trick?

    201
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    Mute Deborah Howell
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    Jan 28th 2015, 10:16 AM

    It should be a financial incentive in the form of a fine if they are caught!! This is not what I pay my taxes for, everyone knows the risk of smoking let alone while pregnant! Enough of the nanny state!

    152
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    Mute Keelan O'neill
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    Jan 28th 2015, 12:23 PM

    Would a fine not also be encroachment by this supposed nanny state.

    29
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    Mute Brian O'Regan
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    Jan 28th 2015, 10:23 AM

    What an encouraging sign of humanity…

    133
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    Mute Begley Ian
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    Jan 28th 2015, 10:29 AM

    If being paid is their only incentive to quit smoking while pregnant then these mothers are off to a very bad start.

    119
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    Mute Tracey Nally
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    Jan 28th 2015, 10:29 AM

    Is there no such thing as personal responsibility any more?

    115
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    Mute Shocklodge
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    Jan 28th 2015, 11:35 AM

    Seems to be a culture now where people expect government to protect them from their own stupidity. This is the unfortunate result.

    75
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    Mute Ciaran Whyte
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    Jan 28th 2015, 10:33 AM

    Is there a typo? Should paid not be “jailed” ?

    93
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    Mute Thomas Atkins
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    Jan 28th 2015, 10:19 AM

    Think they’ll find people are more likely to do anything if they’re paid to do it

    86
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    Mute Shane Maher
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    Jan 28th 2015, 10:42 AM

    The law brought in for smoking with kids in the car should be brought in for smoking while pregnant. Both are disgusting…

    70
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    Mute Larry K
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    Jan 28th 2015, 10:24 AM

    Those poor kids are off to a rough start already i think

    68
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    Mute Markonline
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    Jan 28th 2015, 10:15 AM

    Cool, vouchers for cigarettes…genius idea.

    65
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    Mute Joe Bloggs
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    Jan 28th 2015, 10:38 AM

    This article is the definition of click bait.

    49
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    Mute Boganity
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    Jan 28th 2015, 11:19 AM

    I think this study reveals more about the type of people who smoke rather than why they give up.

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    Mute Jack Delaney
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    Jan 28th 2015, 3:35 PM

    Any chance the state would pay me to give up alcohol?

    I know it can be bad for me so I feel entitled to be paid if I am expected to take responsibility for my own health.

    23
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    Mute Vivienne Bonny Laffan
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    Jan 28th 2015, 10:44 AM

    Pay someone to have morals, surly a mothers instinct to look after their child should be enough. :/

    64
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    Mute Monica Heck
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    Jan 28th 2015, 10:23 AM

    Haha this is worthy of The Onion or WWN… so by that logic ALL pregnant non smoking women are being given free vouchers just because? Sweet!

    63
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    Mute katie
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    Jan 28th 2015, 11:31 AM

    And what about women who never smoked they get a pat on the back?

    58
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    Mute Gareth Walker-Ayers
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    Jan 28th 2015, 2:53 PM

    Well, they’ll probably live longer, so there’s that…

    18
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    Mute Smiley
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    Jan 28th 2015, 11:00 AM

    Oh, FFS, what’s wrong with adult responsibility?

    50
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    Mute Vincent O Mahony
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    Jan 28th 2015, 10:28 AM

    You would hope this wouldn’t need to be implemented now as a new health policy.. could people not take some personal responsibility rather than having to be bribed with vouchers to quit smoking when pregnant!

    45
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    Mute Emachine
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    Jan 28th 2015, 11:27 AM

    PAYED!!! They should be spayed.

    44
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    Mute Keith Nolan
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    Jan 28th 2015, 10:50 AM

    just pay them to be sterilised

    41
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    Mute Niamh Hoey
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    Jan 28th 2015, 1:19 PM

    Jaysus if you need any incentive at all to give up smoking when pregnant other than your baby’s health then you shouldn’t be allowed have children full stop.

    37
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    Mute Gary Gary
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    Jan 28th 2015, 11:59 AM

    It should be illegal for a pregnant women to smoke.
    But all know the women’s libbers we not allow any criticism of women

    27
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    Mute Dave Murray
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    Jan 28th 2015, 11:00 AM

    Probably all kicked off by that horrible yoke Josie Cunningham, it would be something like she would do for a few bob.

    21
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    Mute Maggie
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    Jan 28th 2015, 2:38 PM

    Wondering how many people jumped straight to comments !?

    18
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    Mute Catherine Mayock
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    Jan 28th 2015, 9:31 PM

    Maggie. All the ones who wouldent endanger their babies life.

    6
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    Mute Craig Barry
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    Jan 28th 2015, 12:25 PM

    They should be neutered

    17
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    Mute Gerry Foley
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    Jan 28th 2015, 2:12 PM

    Stay classy, ladies

    16
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    Mute jack frost
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    Jan 28th 2015, 3:29 PM

    When I see pregnant women outside the retunda the coombe and hollis street smoking I roll down my window and shout ” selfish bitchs” but they dont care . Dont care .

    10
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    Mute Joanne Byrne
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    Jan 28th 2015, 11:44 AM

    This really shows that the government or whoever came up with this bull really don’t understand the smoking trap. If money would work then no one would smoke, it costs more to smoke than those payments could pay. Try giving out Allen Carrs books on Easyway to stop smoking. At least he understands the trap and it really works instead of promoting nicotine substitutes or this silly idea of payments. Who comes up with this crap!!!!

    9
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    Mute Jason O Neill
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    Jan 28th 2015, 5:15 PM

    How about paying people who dont smoke not the dicks who continue to smoke while pregnant

    9
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    Mute John Campbell
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    Jan 28th 2015, 11:15 AM

    Seems that in this country everything can be put to rights by throwing money at it.

    8
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    Mute poisonivy
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    Jan 28th 2015, 11:58 AM

    It was in the UK

    40
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    Mute Jason Ebbs
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    Jan 28th 2015, 4:34 PM

    Brendan you say “not a great deal harm” then you say “minimum harm”. The unborn child should be subject to NO harm. It’s what happens in the womb that maps out their life. And pregnant women who smoke then go onto wonder why their babies have constant chest infections and can go onto to develop asthma etc.
    The facts are now indisputable that smoking harms the unborn child.

    7
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    Mute x
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    Jan 28th 2015, 4:21 PM

    These women obviously care about money more than their child’s health

    7
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    Mute Kimberley O'Driscoll
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    Jan 28th 2015, 4:32 PM

    Is having a healthy baby not incentive enough?!!! Ridiculous

    5
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    Mute Breandán Ó Cuirc
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    Jan 28th 2015, 2:49 PM

    As long as they’re not chainsmoking it’s not a great deal harmful, this happened for a long time before these politically correct times and people were healthier

    5
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    Mute Gareth Walker-Ayers
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    Jan 28th 2015, 2:54 PM

    I’d like you to look at statistics on life expectancy throughout history and say that again…

    16
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    Mute Breandán Ó Cuirc
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    Jan 28th 2015, 3:13 PM

    Cigarettes were not invented until relatively recently and for many years they did minimal harm

    1
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    Mute Catherine Mayock
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    Jan 28th 2015, 9:06 PM

    I just cant understand how any woman could knowenly harm their unborn child. And to even contemplate paying said females to stop is madness.

    5
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    Mute Will Lynch
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    Jan 28th 2015, 11:33 PM

    Something seriously wrong with this country…

    2
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    Mute Michael Sands
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    Jan 28th 2015, 10:58 PM

    I READ THAT WOMEN WHO SMOKE DURING PREGNANCY CAN CAUSE CANCER TO DEVELOP LATER ON IN LIFE TO THEIR CHILDREN, SCARY THOUGHT.

    1
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    Mute Celina Gomes
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    Apr 10th 2015, 3:08 AM

    my name is celina gomes I am from usa i want to testify to the world about a great man who has made it possible for me to have a child of my own after 8years of barrenness i have nothing but shame until a friend of mine introduced me to a great man by name Dr igbudu of
    igbuduzaza1spelltemple, he told us that we will either conceive in Jan 2015 or Feb 24 of this year,but two years of trying we were at a point where we were willing to try anything. And I’m glad we came to Dr igbudu of zaza kingdom Because his pregnancy spell cast put us at ease, and I honestly believe him, after 3months i fell always dizzy and then i went to see my doctor who discovered that i was 2months pregnant, i feinted at the moment because i was so surprise i never new that it will work thanks to Dr igbudu of zaza kingdom who made it possible for i to have a child of my own and i believe he will do yours today ,you can email him via :igbuduzaza1spelltemple@gmail.com if you are trying to get a baby or want your lover back. he has powers to do it, he has done mine, and he will do yours.

    1
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    Mute Celina Gomes
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    Apr 11th 2015, 1:27 AM

    my name is celina gomes I am from usa i want to testify to the world about a great man who has made it possible for me to have a child of my own after 8years of barrenness i have nothing but shame until a friend of mine introduced me to a great man by name Dr igbudu of
    igbuduzaza1spelltemple, he told us that we will either conceive in Jan 2015 or Feb 24 of this year,but two years of trying we were at a point where we were willing to try anything. And I’m glad we came to Dr igbudu Because his pregnancy spell cast put us at ease, and I honestly believe him, after 3months i fell always dizzy and then i went to see my doctor who discovered that i was 2months pregnant, i feinted at the moment because i was so surprise i never new that it will work thanks to Dr igbudu who made it possible for i to have a child of my own and i believe he will do yours today ,you can email him via :igbuduzaza1spelltemple@gmail.com if you are trying to get a baby or want your lover back. he has powers to do it, he has done mine, and he will do yours.

    1
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    Mute Kampuwai Samson
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    Oct 29th 2015, 1:38 PM

    Hello every body my name is Garry Linder. from USA Thanks to Dr. Olorun Agba for helping me get pregnant after 8 years of marriage with my husband Garry without no child. We have been to several hospital for checkup and the doctors keep telling us that nothing is wrong with us. so my friend at my work place linked me with this great spell caster Dr. Olorun Agba who helped me to get pregnant…. now am a happy mother of a baby boy, and i am also pregnant now to have another baby. thanks to you Dr. Olorun Agba… i am shearing this testimony to tell Dr. Olorun Agba thanks!!!! for what he did for me and my husband by getting pregnant with is powerful spell. and assist in saving my marriage and also bring joy and happiness to my family.I want to use this medium to tell other women out there who is having pregnancy issues not to wait for years like i did. Because the solution of your problem is right there with Dr. Olorun Agba so email him so that he can help you. I am so happy!! if you also need help to get pregnant or need your ex back please contact Dr. Olorun Agba for help. he can also help you with you own problem today..there is no harm in trying. Email him ( Olorunoduduwaspiritualtemple@gmail.com ) or call +2347053005063.

    1
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    Mute Sarah Jeffries
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    Apr 8th 2015, 7:42 AM

    Smoking and pregnancy can’t be mixed altogether, as smoking can expose carbon monoxide to the baby, so the supply of oxygen, in order to deliver sufficient nutrients, is limited. Other familiar things that affect a healthy pregnancy can be seen here: http://aboutgettingpregnant.com

    1
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    Mute Barry Walsh
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    Jan 30th 2015, 10:40 AM

    Share your quit smoking story or be inspired by others.

    http://www.icanquit.com.au

    1
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    Mute Celina Gomes
    Favourite Celina Gomes
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    Mar 25th 2015, 4:04 AM

    my name is celina gomes I am from usa i want to testify to the world about a great man who has made it possible for me to have a child of my own after 8years of barrenness i have nothing but shame until a friend of mine introduced me to a great man by name Dr igbudu of
    igbuduzaza1spelltemple, he told us that we will either conceive in Jan 2015 or Feb 24,but two years of trying we were at a point where we were willing to try anything. And I’m glad we came to Dr igbudu of zaza kingdom Because his pregnancy spell cast put us at ease, and I honestly believe him, after 3months i fell always dizzy and then i went to see my doctor who discovered that i was 2months pregnant, i feinted at the moment because i was so surprise i never new that it will work thanks to Dr igbudu of zaza kingdom who made it possible for i to have a child of my own and i believe he will do yours today ,you can email him via :igbuduzaza1spelltemple@gmail.com if you are trying to get a baby or want your lover back. he has powers to do it, he has done mine, and he will do yours.

    1
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    Mute psoriasis_news
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    Mar 26th 2015, 4:44 AM

    Cigarette smoking is believed to shut down progesterone receptors in the body. Smoking has also been shown to trigger premature menopause and increase infertility in younger women. See other bad habit result in severe effect towards pregnancy: http://www.getyourbump.com

    1
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