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THE HUMBLE IRISH Dairy Board has unveiled its “new global corporate identity” on the eve of EU dairy quotas being scrapped.
The dairy co-operative is being rebranded as Ornua – based on the Irish for “new gold” – as it gets ready for a major export drive on the back of the planned extra milk production.
It said the name both “links to Irish heritage” and its iconic Kerrygold brand, while the title was “easy to pronounce” – an important consideration for its trade across 110 countries.
The shift to Ornua will be the second time the co-op, Ireland’s biggest dairy exporter, has gone through a name change in its 54-year history.
The government first set up An Bord Bainne in 1961, but it was rebranded under the English translation - Irish Dairy Board – in 1994 after earlier becoming a co-op.
In a corporate video explaining the change, Ornua said: “Our identity no longer reflects who we are and, more importantly, where we are going.”
Right now it’s time to change how the world sees us. We need to create a new identity that’s rooted in our heritage with a vision guiding our future.”
Quotas scrapped tomorrow
EU milk quotas – which capped production across the region – will be scrapped tomorrow and local output is expected to increase 50% by 2020.
Agriculture Minister Simon Coveney has already been forced to fend off suggestions the change will lead to a reduction in the number of farmers as dairy operations are consolidated into bigger, more profitable businesses.
Ornua chief executive Kevin Lane said the business had been building its global infrastructure ahead of the quotas been dropped.
It has been expanding operations in the US, Germany, the UK, Saudi Arabia and Spain for processing its products.
Kerrygold is already the number-one butter brand in Germany and the third-biggest in the US, where its Dubliner cheese is the most-popular cheddar.
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What ìďìòt thought that this would be OK.
That is the most dreadful thing to happen, putting so many lives in danger. Heads should roll over this.
@Playmisty4me: What heads? If you were my boss and against policy I published private company records, should you be fired?
If I want to pay off a few quid off my credit card on-line, I have to go thro three or four processes, before I can do it, yet the PSNI data was easily transferred to anyone who wanted to download it. Unbelievable lack of basis common sense
What a lawless state, the six counties! Liam Kelly, chairman of the Police Federation for Northern Ireland said “some (PSNI) might be working for the security services in MI5″
The Covert Human Intelligence Sources (Criminal Conduct) Bill was introduced into parliament in September 2020, became law in the UK in 2021. This law provides MI5, in explicit terms, with the power, through its officers (those in MI5′s employ), to authorise its ‘agents’ to engage in conduct (including crimes at the very upper level of seriousness)that would normally constitute one criminal offence or another.
We know from the De silva report that agents acting on information given to them by security services went on to murder Belfast solicitor, Pat Finucane and their crime was and is covered up by these “security” services. De Silva concluded – inter alia – that he was ‘left in significant doubt as to whether Patrick Finucane would have been murdered by the UDA in February 1989 had it not been for the different strands of involvement by elements of the State’
These agencies are acting outside the law and, incredibly, are working alongside Irish agencies in many cases.
It’s time to evaluate our cooperation with British security services and, just maybe, begin acting like a lawful republic
@John John: Provo or not, it is illegal to murder someone. If the British state was involved, it is even worse.
Storming needs to return to work and earn their pay. Northern Ireland have many issues that need to be addressed now not somewhere down the road
That’s a lot of sensitive data, open online for 3 hours. The online server will have logfiles indicating if any of the data was accessed or downloaded. The very least they’ll see is the number of times the active online page was accessed, I would expect that the webserver log will also give details of IP numbers. A little detective work required to estimate the possible extent of the damage, and estimate the risk properly.
@Tom Hogarty: for sure , but also raises some bigger concerns for the levels of cyber security in the force / if one individual is able to access this level of data this should trigger all sorts of alarms for their internal processes / extra embarrassing that it’s the most sensitive data for the whole force including mi5 operatives / frankly unbelievable and exposes the risk that one crooked worker could be bribed to access all this valuable data in the first place / safe to assume this ain’t cyber security best practice by the police of all organisations / mind boggles
@Dave Hammond: come on, the IT support guys would have had ample access to their dbms at anytime given what is now known
Amateurs and a failed state. The hits just keep on coming
Sad to think that both of the police forces on this island have become afraid of what the thugs & terrorists might do to them, while they (the thugs) have zero such concerns. Well done the civil liberties (without responsibilities) groups.
No “four eye principle” ???
Management level needs replacing.
i hope no IRA cowards got any info
@TomDuffy: Fortunately for you, you can hide behind your keyboard typing about ‘IRA côwârds’.
Oh no. Anyway
His majesty finest
HI John john
have your say