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SOCIAL MEDIA BEHEMOTH Twitter has posted its first quarter results for 2015 and all is not well with the company from a financial point of view it seems.
The company’s results were leaked 30 minutes early to the masses by research firm Selerity, and the company’s share price took a nose-dive as a result.
Selerity later tweeted that they had gotten the results directly from Twitter’s investor relations website and that nothing untoward had gone on with the leak.
The company’s share price fell initially by 6% following the Selerity leak, and an enormous 22% to about €35.65 after the results proper were posted.
The incredible fall in the company’s stock can be seen in this graph:
Twitter have officially blamed the American stock exchange Nasdaq for the leak, with their director of investor relations telling an earnings call that the company is”continuing to investigate what happened”.
Nasdaq hosts and manages our investor relations website and we explicitly instructed them not to release our results until after the market closed and only upon our specific instructions, which is consistent with prior quarters.
As for the results themselves, revenue for the quarter was €396 million, against forecasts of €415 million.
For context of their relative financial worth, Apple yesterday posted first quarter revenues of €52.3 billion, a factor greater of about 110 to 1.
Average monthly active users of Twitter totaled 302 million in the first quarter, up 18% from the prior year and up from 288 million in the previous quarter.
Average mobile monthly active users were 80% of the monthly active user total, indicating a user base of about 375 million people worldwide.
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Yes let’s compare Twitter earnings to that similar company Apple, next week we’ll compare Mick’s Plumbing supplies earnings to that of Woodies! Sheesh
I’ll have you know that Mick provides quality of service that’s second to none at prices that are highly competitive. I for one look forward to reading some in-depth analysis of his modest turnover next week.
The advertising prices on Twitter are absolutely ridiculous. You’re paying well over the odds compared to Facebook, etc.
Because Facebook advertising doesn’t work.
Neal, as somebody who has made a great ROI on Facebook advertising, I beg to differ. The problem is that people spend money on advertising without figuring out how to target properly. Don’t be surprised to find out that a housewife in Mexico isn’t interested in your latest breakfast roll offer.
Yes she’d far prefer your burritos
Funny you should mention that, I have Mexicans who have gotten into my web content thanks to Twitter.
Facebook advertising does work, depending on what you’re advertising. I advertise on both Google and fb, it’s trial an error depending on your product.
Well I’m a fan anyway.
Same. Much better than Facebook although it is a completely different concept.
have your say