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A screenshot of one of the Hunky Dorys ads. Hunky Dorys

Those Hunky Dorys ads are back… and so are the complaints

The Hunky Dorys girls are back and this time they are playing Gaelic football.

HUNKY DORYS IS at it again.

The Meath-based crisp company has launched another advertising campaign featuring scantily-clad women playing sport.

Last year, the bikini-wearing girls were depicted playing rugby but this time around the models are having a go at Gaelic football.

The ‘Rugby’ campaign sparked controversy last year and was branded sexist by those who complained to Ireland’s advertising watchdog.

This morning, the Advertising Standards Authority for Ireland confirmed that it has already received a small number of complaints about the ads, which started to appear in newspapers on Sunday.

“There have been just a handful of complaints this morning,” a spokeswoman for the ASAI told TheJournal.ie.

“No action has been decided upon yet,” she added.

One of the complaints referred to the Hunky Dorys’ website, which pits two girls’ teams – the Golds and the Emeralds – against each other.

The GAA said it was not consulted on the campaign and any queries should be directed to Largo Foods, which owns the Hunky Dorys brand, and that it had no comment to make on the new ads.

The ads, which also appear in today’s papers, feature women in revealing tops with straplines such as “Still staring?” and “Bursting with Flavour”.

Last year, the Irish Rugby Football Union (IRFU) sent a solicitor’s letter to the crisp company because it called themselves “proud sponsors of Irish Rugby” in the ads.

This time around, the company claims to just be “proud supporters of Gaelic football.”

Largo Foods says its campaigns for Hunky Dorys are generally “edgier” than its competitors because the brand has a “great sense of humour”.

On its website, the company says its 2010 ‘Rugby’ campaign was a “massive success,” leading the brand to increase its worth to €1.5m.

Earlier this year, Club Orange used a similar tactic in its summer advertising campaign. The television ad attracted a lot of attention for its depiction of bikini-wearing women talking about their bits.

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    Apr 4th 2012, 4:40 PM

    It’s very simple, it’s search engine is annoying, spammy, over crowded with crap, ads and games. It’s a mess.
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    Apr 4th 2012, 5:13 PM

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    Apr 4th 2012, 5:51 PM

    I remember that. They were fools for not selling to Microsoft then, cant remember how much but think MS offered them 30 or 40 billion dollars

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    Apr 4th 2012, 5:56 PM

    Does anybody actually use yahoo

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    Apr 4th 2012, 10:54 PM

    For email and occasional news

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    Apr 4th 2012, 4:36 PM

    I’m not logging on to this site anymore! One bad news item after another! If a huge Internet search engine like yahoo has to make people redundant, then there’s no hope for anyone! Adios forever!!!!

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    Apr 4th 2012, 4:42 PM

    Mike, don’t blame us for the jobs losses! It’s better to report the stories and let people know what’s happening rather than hiding it away or pretending it isn’t happening imho. Meanwhile, if you’re looking for good news stories or lighter pieces you could try any of these:

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    Apr 4th 2012, 5:00 PM

    It’s more to do with Yahoo having a truly atrocious model. There has been very little innovation in the last 10 years. Yahoo will let people go, they’ll be snapped up by the other companies here, they’ll go in to start up’s, they team together and start their own Internet ventures.

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    Apr 4th 2012, 5:44 PM

    Too many advertisements.

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    Apr 4th 2012, 5:06 PM

    it all boils down to more profit for YAHOO,and to hell with the workers

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