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YOU CAN’T KEEP a good rumour down. Ever since it sold off its handset division, talk of whether Nokia would re-enter the smartphone market comes up any time the company is mentioned.
The latest rumours – from a Reuters’ report - say the company is recruiting heavily in preparation. Some job postings from its California office are for Android engineers and product development.
The major takeaway from this is the same as before: Nokia is focusing on software and will leave hardware to someone else.
This ties into Nokia’s announcement last month where it said it would re-enter the market via a brand-licensing model. In other words, it would get someone else to do the manufacturing for them, but use the Nokia branding in exchange for royalty payments.
The other problem is it can’t re-enter the smartphone market until late 2016 because of its deal with Microsoft.
Nokia has placed its focus on software in recent times but it has partnered with other companies to release devices.
Some of the products it launched included the Z launcher, a custom lock screen, and the N1, an Android tablet created by Foxconn. It also recently announced a virtual reality camera called OZO designed to capture stereoscopic 3D video.
While it’s a shadow of its former self, the Nokia brand is still remembered fondly by those who owned a 3210 or 3310 in the late 90s and early 00s. While it dominated the feature phone market, it struggled to replicate the same success with smartphones, ultimately resulting in it selling off its handset division in 2014.
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So you’re saying we’re being robbed?!
Until we get up of our backsides and do something, this will only get worse. Enda thinks that because we don’t protest and complain that the Irish people are right behind him. I mean,look at how much money we’re handing over to AIB bond holders today, for exampl!. It’s scandalous.
Boycott and burn !
80,000 ‘quality Irish’ people reported to have emigrated last year. And the rest of the Irish? Mostly silent. The saddest fact of all.
So disposable income has decreased for Irish households..
1 billion being paid out to bond holders today..
Micheal Noonan to announce value based property tax in the budget!!!
What Planet is the government living on??
Do you actually think Micko and Inda really care about Joe Citizen. Not one bit and with good ‘ol Eamo in tow now sure they can do what they like to us. So long as the Brussle Sprouts keep patting Inda on the head he will do their dirty work by robbing the Irish people. I have a feeling he will be scraping the barrel shortly with the amount of people that have emigrated the only ones left working are the civil and public service and they are not going to produce anything. I hope Australia has room for a couple of hundred thousand more because this place will be a wilderness by 2018
Cold comfort.
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