Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

We got inside the 'Tinder for elites' — here's what it's like to use

Are you a highly-motivated single professional? Then ‘The League’ may be for you.

THE LEAGUE, AN elitist and highly selective dating app for successful singles, is clearly not for everyone.

Calling itself the “Tinder for elites,” the app launched in San Francisco earlier this year, and a few months ago it launched in New York City.

Stanford graduate Amanda Bradford founded The League and raised $2.1 million with the goal of matching up highly motivated single professionals.

The League is hard to get into — the only way to get inside the app is by applying to a long waiting list or by snagging a VIP pass from someone who’s already a member and cutting the line. Someone in San Francisco has even tried selling their VIP pass for $100 on Craigslist.

At least one Business Insider employee has made the cut on The League, so we went inside to find out for ourselves what the app is really like to use.

This is Amanda Bradford. She founded The League with the goal of making power couples by matching up highly motivated single professionals.

1 The League's founder, Amanda Bradford. The League / Facebook The League / Facebook / Facebook

The League launched in San Francisco earlier this year, and a few months ago it launched in New York City, too.

2 Travis W. Keyes Travis W. Keyes

Right now the app is still in private beta in New York, but we were able to get a peek inside.

3 Travis W. Keyes Travis W. Keyes

Before you can get into The League, you have to sign up. You’ll be put on a waiting list until you’re approved …

4

Once you’re finally in and load the app, here’s the first screen you see.

6

Loading …

7 Screenshot Screenshot

Every day, you’re shown only five potential matches to whom you can say yes or no.

12 Screenshot Screenshot

Like Tinder, you can swipe right to indicate you’re interested in someone or swipe left if you’d like to pass. Tap the icon on the top right corner to see your matches.

13

The League puts all your matches in one place. But unlike other dating apps, your matches on The League have an expiration date. If you don’t respond within three weeks, your match will disappear. You can also sort your matches by “best match,” “recent,” “popular,” and “least flaky.”

14

Every user on The League has a “concierge” who answers your questions about the app and lets you know about in-app updates.

1d

Users set their preferences for matches. The League’s big promise is that you’re only shown other users who fit your specific criteria, and your profile will only be shown to others that fit your criteria, too. That criteria, apparently, includes gender, age, height, distance, education, and ethnicity.

15

Here’s Business Insider producer Sam Rega’s profile. You can see where he’s based (New York), his age and height, and his education, profession, and interests. Tap on the icon on the top left corner, and you’ll be shown the app’s menu.

1556

Here’s Sam’s profile. You can add pictures of yourself, along with as much or as little biographical information as you’d like.

23

Other users are shown where you work and your interests, too.

24

Here’s the full menu. You can look at your potential matches for the day, check out the people you’ve been matched with already, look at your own profile, and more.

r5

Under “settings,” you can see information like how many of your friends are on The League, how many VIP tickets you have (VIP tickets let you invite friends to “jump the line” and get into The League), and when you joined.

r6

When you’ve exhausted the five people you’ve been shown that day, here’s the message you’re shown. You’re shown a new batch of people each day at 5 p.m. Also note the blue dot in the upper right corner — that means you have an alert in your matches (either a new match or new message).

gt

When you match with someone, you can choose to chat with them, or keep swiping through your potential matches.

dr

See the clock symbol in the upper right corner? You can use it to make a match expire, or to essentially unmatch someone. This is the pop-up that appears when you tap the clock symbol.

t7

In terms of app design, The League isn’t all that different from the dating apps you’re probably already familiar with. Bradford’s ultimate goal is to match tonnes of power couples, and that sets it apart.

r53

- Maya Kosoff for Business Insider. 

Read: This woman went on Tinder with no make-up to see how many matches she would get

Read: Science-backed ways to get the most matches possible on Tinder

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Published with permission from
View 23 comments
Close
23 Comments
    Install the app to use these features.
    Mute Barry Vickers
    Favourite Barry Vickers
    Report
    Jan 31st 2016, 11:47 AM

    “Think of something pleasant so you appear sincere” OR be sincere.

    85
    Install the app to use these features.
    Mute Brian Ward
    Favourite Brian Ward
    Report
    Jan 31st 2016, 11:28 AM

    You forgot to mention that Winston Churchill spent most of his life in an alcoholic haze. His famous “fight them on the beaches” speech sounds so belligerent because he was apparently 3 sheets to the wind . The nation thought that it was his fighting spirit that made him sound so resolute but in fact it was more probably the contents of a bottle of brandy that gave him that growling tone. The only thing he didn’t do was finish off his speech with “the fugging bashtrds, I’ll take ‘em all on!”.

    80
    Install the app to use these features.
    Mute The Dude
    Favourite The Dude
    Report
    Jan 31st 2016, 12:00 PM

    …rewriting history there Brian, are we?

    29
    Install the app to use these features.
    Mute Eugene Walsh
    Favourite Eugene Walsh
    Report
    Jan 31st 2016, 12:43 PM

    Ya churchy baby loved the sauce, some of his hardest and best decisions were made late at night with a brandy bottle. He said that he got more out of booze than booze ever got out of him.

    31
    See 3 more replies ▾
    Install the app to use these features.
    Mute Brian Ward
    Favourite Brian Ward
    Report
    Jan 31st 2016, 3:32 PM

    The Dude, far from it. Churchill was a renowned drinker who had champagne for lunch and dinner followed by brandy and was rarely seen without a glass of whiskey by his side. He reputedly got sick as a young boy and his doctor advised him to drink sherry as a remedy only he neglected to mention how much and more importantly when to stop, This article http://www.telegraph.co.uk/men/thinking-man/11371641/The-day-I-tried-to-match-Churchill-drink-for-drink.html lays out what Churchill drank during the day. It would make most people completely useless by tea time but to someone who had being drinking for years it would be achievable.

    Another notable person who was an working alcoholic for most of their life and still achieved success is Ingvar Kampard, the founder of Ikea https://en.wikipedia.org/wiki/Ingvar_Kamprad . He reckons that he became an alcoholic by drinking large amounts of vodka while doing deals with suppliers and customers in Poland as he grew the business. He reputedly drinks 2 bottles of vodka a day but dries out 3 times a year.

    12
    Install the app to use these features.
    Mute The Dude
    Favourite The Dude
    Report
    Jan 31st 2016, 4:09 PM

    It didn’t stop him from becoming the greatest leader of the 20th century!

    7
    Install the app to use these features.
    Mute Brian Ward
    Favourite Brian Ward
    Report
    Jan 31st 2016, 4:50 PM

    I never said it did. Although calling him the greatest leader of the 20th century may well be a matter for debate.

    7
    Install the app to use these features.
    Mute Mono Official
    Favourite Mono Official
    Report
    Jan 31st 2016, 11:55 AM

    Keep your hands out of your pockets as you shake someone’s hand. Solid advice

    76
    Install the app to use these features.
    Mute Vladimir Vasyectomy
    Favourite Vladimir Vasyectomy
    Report
    Jan 31st 2016, 12:00 PM

    Mono Official
    And politicians take note, – keep your hands out of other people’s pockets when shaking their hands…

    90
    Install the app to use these features.
    Mute Vladimir Vasyectomy
    Favourite Vladimir Vasyectomy
    Report
    Jan 31st 2016, 11:24 AM

    ” 2. Reduce how quickly and often you nod. ” – Mary (headbangin’ to a ‘Whole lot of Rosie’.) Robinson take note.

    44
    Install the app to use these features.
    Mute Oran Joyce
    Favourite Oran Joyce
    Report
    Jan 31st 2016, 12:14 PM

    ‘Make people feel like they’re the most intelligent, impressive and fascinating person you’ve ever met’
    So.
    If you’re talking to some boring a**hole then you’re actually suppressing your rational intelligence and becoming a two faced duplicitous a**hole yourself in the process.
    Great.
    That really makes sense.

    34
    Install the app to use these features.
    Mute P.J. Nolan
    Favourite P.J. Nolan
    Report
    Jan 31st 2016, 12:44 PM

    One sure fire way to become the least influential person in the world….

    Tell people what you really think of them.

    12
    Install the app to use these features.
    Mute Fred
    Favourite Fred
    Report
    Jan 31st 2016, 12:47 PM

    That is the most intelligent, impressive and fascinating thing I’ve ever heard. Please, Oran, do go on…

    15
    See 3 more replies ▾
    Install the app to use these features.
    Mute Oran Joyce
    Favourite Oran Joyce
    Report
    Jan 31st 2016, 1:33 PM

    Is that you Oprah?

    9
    Install the app to use these features.
    Mute Michael Sands
    Favourite Michael Sands
    Report
    Jan 31st 2016, 1:34 PM

    Oran what if bullies read this and thing, yes we can bully someone and use these techniques against the victim they are bullying? By spreading lies about the victim to justify the bullying as craic or as excuses for the bullying by controlling the reasons for it or getting others to join in on it because they are stupid or immature not to know the difference?

    1
    Install the app to use these features.
    Mute Oran Joyce
    Favourite Oran Joyce
    Report
    Jan 31st 2016, 4:08 PM

    ……

    1
    Install the app to use these features.
    Mute NO 2 FF/FG/LAB
    Favourite NO 2 FF/FG/LAB
    Report
    Jan 31st 2016, 11:26 AM

    Keep on noticing this trend: Take a common sense subject, go over think the subject for years & then write a book about it.

    24
    Install the app to use these features.
    Mute John Mc Carthy
    Favourite John Mc Carthy
    Report
    Jan 31st 2016, 12:51 PM

    No to FG/Lab/FF
    So what is the alternative ?
    A shower of misfits !

    Careful what you wish for

    10
    Install the app to use these features.
    Mute Johnneary
    Favourite Johnneary
    Report
    Jan 31st 2016, 11:48 AM

    Seeing as it’s about being a false leader.
    Should we not ad.
    1 Be corrupt and willing to take back handers.
    2 Get wealthy corrupt backers behind you and be willing to forward their agenda no matter how vile it is.
    3 Loose all respect and love for fellow humans including your own family.

    19
    Install the app to use these features.
    Mute The Dude
    Favourite The Dude
    Report
    Jan 31st 2016, 12:01 PM

    …and use a teleprompter.

    8
    Install the app to use these features.
    Mute Vladimir Vasyectomy
    Favourite Vladimir Vasyectomy
    Report
    Jan 31st 2016, 12:18 PM

    Johnneary
    And hire 25 personal assistants and staff to tell him what to say, – but heaven forbid that he takes part in any live debate, in case he’s found out…

    14
    See 2 more replies ▾
    Install the app to use these features.
    Mute The Dude
    Favourite The Dude
    Report
    Jan 31st 2016, 12:47 PM

    …I was referring to Hussein Obama

    3
    Install the app to use these features.
    Mute Johnneary
    Favourite Johnneary
    Report
    Jan 31st 2016, 2:15 PM

    Amen Guys.

    Practicing all of the things in the above article won’t produce a charismatic/good leader.
    It may produce a bought out, false also-ran puppet pseudo leader, kleptocrat or crony capitalist.

    3
    Install the app to use these features.
    Mute JimmyMc
    Favourite JimmyMc
    Report
    Jan 31st 2016, 11:58 AM

    ‘Think of something pleasant and a photo of Oprah underneath..bad call

    19
    Install the app to use these features.
    Mute Michael Sands
    Favourite Michael Sands
    Report
    Jan 31st 2016, 1:38 PM

    This is a joke but did you mean… https://www.youtube.com/watch?v=-SOvZmVD1kQ

    1
    Install the app to use these features.
    Mute Michael Sands
    Favourite Michael Sands
    Report
    Jan 31st 2016, 1:26 PM

    I use to get drunk and loved everybody then and I didn’t have a good time unless the other person had a good time as well.
    How about stopping this nonsense and become truthful to yourselves and to others, liking or loving people is the best way to becoming charismatic. Anything else just makes you a liar to yourself and to others.
    I do dislike this as it is a way to make people fake in other to get what THEY WANT and that is using people. Another name for people like this is sociopathic…

    7
    Install the app to use these features.
    Mute Larry Whack
    Favourite Larry Whack
    Report
    Jan 31st 2016, 1:12 PM

    13. Get confident, stupid!

    7
    Install the app to use these features.
    Mute Ken Pepper
    Favourite Ken Pepper
    Report
    Jan 31st 2016, 7:41 PM

    Wave your hands all over the place whilst talking

    5
    Install the app to use these features.
    Mute Tom Molloy
    Favourite Tom Molloy
    Report
    Jan 31st 2016, 8:50 PM

    Is not meaning and believing what you say the most important thing not good acting.

    5
    Install the app to use these features.
    Mute Michael Sands
    Favourite Michael Sands
    Report
    Jan 31st 2016, 1:21 PM

    You wha? “Think of something pleasant so you appear to be sincere.” Become an excellent listener by deliberately pausing and asking questions.” and “Combine your power with warmth to create a full, charismatic package.”

    Congratulations, you are now becoming a sociopath?

    5
    Install the app to use these features.
    Mute fusha2020
    Favourite fusha2020
    Report
    Jan 31st 2016, 1:27 PM

    A bad handshake is the worst, men or women it doesn’t matter a limp,weak n slithering handshake has just ruined anything else you try to say! Also don’t touch me anywhere else when you shake my hand, my hand your hand end of,no shoulders, no elbows, no mid arm,no mid waist just the hand thanks!

    4
Submit a report
Please help us understand how this comment violates our community guidelines.
Thank you for the feedback
Your feedback has been sent to our team for review.
JournalTv
News in 60 seconds