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AN AIDS HEALTH care group is defending an ad campaign in Los Angeles that links popular dating apps with the spread of sexual transmitted diseases.
The AIDS Healthcare Foundation targets Tinder, a location-based dating app, and Grindr, a similar site for gay men, in billboards and bus benches that are aimed at reminding users about the risks of casual sex and offering free STD tests.
Billboards show a silhouette of a man labeled “Tinder” face-to-face with a woman’s silhouette labeled “chlamydia”. A silhouette of a man labeled “Grindr” faces a male silhouette labeled “gonorrhea”.
Backlash
Reaction from the dating apps was swift.
Within two hours of the first billboard going up, Grindr pulled ads that the foundation pays for on the dating site to promote free STD testing, the foundation said.
In less than 24 hours, Tinder sent a cease and desist letter claiming the campaign falsely associates the dating app with the spread of venereal diseases.
The foundation sent a letter to Tinder denying that it disparaged the company and saying it would not remove the reference to the app.
The campaign is intended to draw attention to rising STD rates that the foundation said coincides with the popularity of the sites that make hook-ups easier, said Michael Weinstein, the foundation’s president.
“It’s logical, if you can be hooked up with someone in an urban area within minutes,” he said, “of course you’re going to have to more STDs.”
The signs are currently on a dozen billboards in Los Angeles and 45 bus benches, Weinstein said.
The Los Angeles-based foundation, which provides health care to HIV and AIDS patients and free sexual disease testing, plans to also put them up in New York City, Miami and Fort Lauderdale, Florida.
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To be fair greyhound are not noted for their generosity.
Wally, You should go on hunger strike in solidarity with the refuse workers!
Robert,
How about you take a vow of silence instead?
@Billy Mooney:
You really do talk rubbish.
Another privatized service thats gone to profit driven companies.. Why people want to go this route with all public services is beyond me..
waste in this country is a disaster.
DCC made a hames of privatisation and this coupled with the populist parties campaigning against charges or pay by weight have pushed us towards this crappy cartel.
this wasn’t helped by the fact that he government seem incapable of launching new policies or services without some major balls up.
because of this a huge proportion of our waste is now exported and our indigenous recycling industry (not the waste collectors) are unable to compete with incineration abroad.
so we are losing jobs as well as the money that could have be created through recycling.
granted, the government made a p
It is time to renationalise waste collection services.
These companies are criminal thieving gangsters.
“Dublin City Council is aware of reports of issues regarding waste collection in certain parts of the city and couldn’t give a fúck”
That was a rubbish story
It’s a pity that the private companies were allowed to take over for profit from the public service who were doing a great job on waste disposal. It’s a shame this story did not get the same attention as the water protest
@Alan Scott: Ah see the snakes got it in with there nice new shiny wheelie bins and conned us all.
Dread the day Greyhound comes out to DLR – i’ll be switching immediately
have your say