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Tesco shoppers in UK and Northern Ireland get price match scheme, but no luck for the Republic

The retailer is promising to automatically reduce the price of branded goods against other leading supermarkets.

TESCO SHOPPERS IN the UK will see the price of their shopping automatically reduced if branded items are more expensive than the supermarket’s competitors.

However, the move is not going to be put in place for Tesco shoppers in the Republic of Ireland.

The new ‘Brand Guarantee’ scheme, which offers an immediate price match at tills, was first rolled out in Northern Ireland.

The supermarket says it’s “guaranteeing to customers they will never pay more for their branded shop compared with other leading supermarkets”.

Customers will automatically get the difference deducted off their bill immediately, both in store and online. Crucially, the scheme will also price match against promotions at Tesco’s main competitors.

When asked if there are any plans for the store to introduce the plan here, Tesco released a statement to TheJournal.ie stating that its pricing strategy is based on local customer feedback:

“Our customers have told us that they want simple value prices on the everyday products that matter most to them. Over the past year, we have invested significantly in reducing the price of hundreds of everyday items through Staying Down prices and the customer response to this has been really positive.

We are confident that our upfront investment in prices at the shelf edge is the right thing to do for our customers because we are seeing it in stores every day with an uplift in transactions and volumes as customers respond positively.

However, Tesco UK and Ireland CEO Matt Davies described the response from Northern Ireland customers as ‘overwhelmingly positive’. 

The initiative has already been trialled in Northern Ireland over the last few weeks, with overwhelmingly positive feedback from both colleagues and customers.

“We’re working hard to make the shopping trip that little bit easier for customers, with simple, affordable prices you can trust. Brand Guarantee is one more way we are taking the hassle out of a trip to the supermarket or an online shop.”

Read: Tesco has been handed another beating in the supermarket wars>

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48 Comments
    Install the app to use these features.
    Mute Thomas Hannigan
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    Apr 7th 2015, 10:41 AM

    Hailo raised it percentage take and lost taxi drivers.

    38
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    Mute Jonathan Smith
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    Apr 7th 2015, 1:54 PM

    When was that?just curious

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    Mute Debbie Meleady
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    Apr 7th 2015, 10:42 PM

    Hailo charge 12% commisssion, that’s it. No €79.00 or €99.00 a week with Citycabs/Global/Lynk.

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    Mute Debbie Meleady
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    Apr 7th 2015, 10:46 PM

    Still has over half the Dublin fleet at 7,000+

    5
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    Mute Shane Freeney
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    Apr 7th 2015, 11:19 AM

    Hailo will lose more drivers if they keep uping the aunty with price and rules silly rules !

    20
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    Mute Debbie Meleady
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    Apr 7th 2015, 10:48 PM

    You can’t up an “Aunty”, well maybe you can. Upping the ante is another thing. lol

    3
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    Mute Shane Freeney
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    Apr 7th 2015, 12:04 PM

    They do take credit card but yes you do have to sign up first

    8
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    Mute Liam Morgan
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    Apr 7th 2015, 11:42 AM

    They lost me when they stooped the use of their credit card facilities for non bailout jobs/customers it was extremely handy

    6
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    Mute Shane Freeney
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    Apr 7th 2015, 12:05 PM

    What is a non bailout job or customer

    19
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    Mute windbag
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    Apr 7th 2015, 1:07 PM

    I think he misspelled it ……..its meant to read non hailo jobs as in you used to be able to take credit card jobs of the street now the customer has to download the app if they want to pay by card…….stupid idea from hailo…

    11
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    Mute Dave Hammond
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    Apr 7th 2015, 8:23 PM

    Hailo have added the option to pre book now so that’s not a unique feature for lynk

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    Mute windbag
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    Apr 7th 2015, 8:37 PM

    Hailo had to add that feature because it was the next step …….and to keep up with other apps that have that feature before them ….e.g…cab:app

    2
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    Mute Debbie Meleady
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    Apr 7th 2015, 10:59 PM

    My husband left a cab company recently. The company sold the controlling share to the guy named above. They thought that they could sell the drivers rent as part of the business package, (Approx’ €5K per year),forgetting that the drivers hire the cab company to supply them with work, and they work for the driver. Not wanting any association withthe new owners, he fired them.

    He wondered why, as he calls it “the Weakest Lynk”, chose the exact same colour branding as Hailo? Imitation is the sincerest form of flattery I suppose.

    5
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    Mute Seaghán Corcoran
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    Apr 7th 2015, 12:39 PM

    Lynk taxis. €25 free sign up. €5 per journey if you pay by card but wait there’s a €3 booking fee before you sit in the taxi. It is removed after you use your “free” €25. So, free €10 sign up.

    5
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    Mute Shane Freeney
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    Apr 7th 2015, 2:02 PM

    They can’t charge €3 for booking ! €2 is max Hailo don’t charge for booking

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    Mute Seaghán Corcoran
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    Apr 8th 2015, 8:57 AM

    They do. I got a taxi that usually costs less than €5 and cost me over €8. Minus the “five” free. When you contact them they say that is taken off when your €25 is up.

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    Mute James Cleary
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    Apr 7th 2015, 2:09 PM

    I always use the lynk app ( Irish owned company)

    5
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    Mute Shane Freeney
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    Apr 7th 2015, 2:44 PM

    To be fair Hailo was set up by 3 guys one Irish

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    Mute James Cullen
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    Apr 7th 2015, 6:39 PM

    it was set up back 3 London black cab drivers

    4
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