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Ali Waggie/PA Wire/Press Association Images

Tesco 'greatly regrets' misleading prices on products

The company was fined €600 in a case brought by the National Consumer Agency – it says the mistake was a ‘human error’.

SUPERMARKET GIANT TESCO has been fined in Dublin District Court for misleading pricing.

The National Consumer Agency brought the prosecution against the company in relation to eight alleged breaches of the Consumer Protection Act.

These were in relation to charging higher prices for a range of products than that displayed.

The NCA also alleged Tesco had one breach of the product pricing relations for failing to display the price of a product.

The charges were brought after an inspection was undertaken by an authorised NCA officer at Tesco stores in Talbot St and Phibsboro in Dublin; Coonagh Cross in Limerick; Ennis; Maynooth; Wexford Town; Carrick on Shannon; Clane and Greystones.

Tesco was convicted on one charge and the other eight charges were taken into consideration.

A spokesperson for Tesco told TheJournal.ie:

It is our policy to have clear prices in place at all times. Across all our stores, we have 2.7 million price labels up every day; last year, the NCA found mistakes in 8 of these.
This was as a result of human error during a time of major change in our stores.
It should not have happened and we greatly regret it. Improvements have been made to our processes as a result.

The company was fined €600 plus VAT, while further sums of €1,500 and €1,596 were awarded to the NCA for expenses and costs plus vat, respectively.

Ms Ann Fitzgerald, Chief Executive of the NCA, said the conviction should remind all retailers of the importance of meeting their obligations under consumer protection law.

The requirement on traders to ensure that products are accurately priced has never been more important than in the current economic environment and enables hard-pressed consumers to have advance knowledge of the price being charged and thereby make informed decisions regarding their purchasing.

The NCA said the majority of breaches of price display requirements and misleading pricing are dealt with using on-the-spot fines or issuing compliance notices to traders.

So far this year, 34 fixed payment notices and 14 compliance notices have been imposed on traders across a variety of retail sectors.

Ms Fitzgerald said the NCA does not hesitate to prosecute if circumstances so warrant.

Consumers with complaints relating to the absence of pricing or misleading pricing are encouraged to approach the retailer and to also get in contact with the NCA at 1890 432 432.

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19 Comments
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    Mute SCO Electrical
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    Sep 25th 2015, 9:18 PM

    The Holy Gr-ale

    77
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    Mute Phil O' Meara
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    Sep 25th 2015, 11:59 PM

    St.Out

    14
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    Mute John Reese
    Favourite John Reese
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    Sep 25th 2015, 9:34 PM

    Just watching some US coverage of his visit. Whatever your views on the church FOX are nothing short of a disgrace on their commentary and comments…mocking him etc. They’re parents probably voted against Kennedy because he was Catholic.

    62
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    Mute Jamsey
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    Sep 25th 2015, 9:40 PM

    My favourite quote was from Jeb Bush saying that the Pope shouldn’t comment on climate change because he’s not a scientist…… I’m pretty sure his family all world renowned scientists…. Not!!!

    57
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    Mute John Reese
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    Sep 25th 2015, 9:53 PM

    FOX must have said he hates capitalism three times in a minute. A priest they had on air said no he hates rich greedy people to which fox just cut him off.

    51
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    Mute Jamsey
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    Sep 25th 2015, 10:01 PM

    I really try not to watch FOX news.It actually hurts to listen to such blatant and deliberate ignorance and normally I’d be all for a bit of Pope bashing.

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    Mute Bridget O'Hanlon
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    Sep 25th 2015, 10:31 PM

    Jamsey, I noticed that too. Jen Bush seems determined to put his foot in his own mouth.

    22
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    Mute Ben Smith
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    Sep 25th 2015, 10:41 PM

    Fox News and the Conservative party are now more backward than the Catholic Church. That takes some doing.

    24
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    Mute For Connolly
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    Sep 25th 2015, 10:49 PM

    Jamsey, here’s everything you need to know about the Bush brothers in 5 words…

    The smart ones called Jeb

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    Mute Michael Sands
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    Sep 26th 2015, 1:04 PM

    You watch the Fox KKK Network…

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    Mute Dave cullen
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    Sep 25th 2015, 9:21 PM

    Be great craic having a few beers with the Pope belting out “the green fields of France”,apparently he can do the chorus of “back home in Derry” too.

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    Mute Jim Faulkner
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    Sep 25th 2015, 9:34 PM

    If it’s as good as some of the other Belgian beers he’ll be on his knees before he knows it! :-)

    26
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    Mute Pauliebhoy
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    Sep 25th 2015, 9:18 PM

    He probably prefers Bishops Finger

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    Mute Marc Quinn
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    Sep 25th 2015, 10:11 PM

    No but I fookin wil, 9%+ I’ll have suma daat !!

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    Mute gary power
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    Sep 25th 2015, 9:24 PM

    the devils nectar. .

    12
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    Mute Pronnsias McCarthaigh
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    Sep 25th 2015, 9:42 PM

    Percent means parts per 100

    9.75 parts per 100

    Reduce> 9+7+5+1+0+0 = 22

    11
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    Mute Pronnsias McCarthaigh
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    Sep 25th 2015, 10:05 PM

    2000 US Gallons = 7570.824 Liters

    Reduce > 7+5+7+0+8+2+4 = 33

    8
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    Mute SCO Electrical
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    Sep 26th 2015, 8:31 AM

    Again with the numbers? What’s the craic with that Jack?

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    Mute Periguin
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    Sep 26th 2015, 12:12 PM

    Rainman.

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    Mute Beanstalk
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    Sep 25th 2015, 10:23 PM

    This is great! I thought I was reading a story from The Onion!

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    Mute Tweed Cap
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    Sep 25th 2015, 10:17 PM

    A good ride followed by a bottle of cold holy wooder. Sorted your holyness.

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    Mute Daisy Chainsaw
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    Sep 26th 2015, 1:31 AM

    Then he can do the magic trick of turning wine into blood… Yummy blood.

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    Mute Michael Sands
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    Sep 26th 2015, 1:06 PM

    Sheep shagging is illegal lol.

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    Mute Barty
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    Sep 26th 2015, 8:17 AM

    Love the call sign for the Pope’s plane on his American visit ” Shepherd 1 “

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