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AP Photo/Manu Fernadez

The biggest selling point for Samsung's S7 range has nothing to do with the phones

And with the Gear VR becoming the focal point the year, the company is feeling bullish.

IT’S BEEN AN eventful 18 months for Samsung. After seeing its profits drop in 2014 and 2015 because of an oversaturated smartphone market, it decided to go for broke, cut the fat from its range and address the problems facing its flagship products.

Fast forward to now and it is preparing to release the latest version of its Galaxy range – the S7 and S7 Edge – in Ireland this Friday.

While they build upon the success of last year’s S6 range, and previews have been particularly positive so far, the real selling point isn’t a feature on either phone.

Instead it is Gear VR, the company’s mobile virtual reality headset, that’s the jewel of its crown. It’s been working on it since 2014 and with it being the first significant non-tethered headset to be released, it has a significant advantage over its competitors.

And if last night’s preview is anything to go by, it has good reason to be confident.

You’re not expecting the same high definition experiences as say Oculus Rift or HTC Vive (that would be unreasonable for a number of reasons) but it gets everything essential right. The tracking is smooth, the screen quality is good, and most importantly, it makes you feel like you’re in a different place.

But the most significance difference between now and previous years with Samsung is not in the products they’re launching but the bravado it’s showing. The current range of smartphones is the result of listening to critics for the S6 and fans for the S7, but with VR, it knows it’s onto something big, and it’s taking full advantage of the first-mover status.

Yet this isn’t solely down to hype or the technology itself, the interest appears to be matching its ambition. While the head of Samsung UK and Ireland Conor Pierce wouldn’t confirm exact figures, he described the response to both the S7 and the Gear VR as “incredible”.

“In the UK and Ireland, over two times more S7s have been sold in pre-orders, compared to the S6, so it’s really strong,” he said. “A lot of that is not just the device … VR is really taking the market by storm. There’s such excitement about it.

There’s a lot of confidence from our channel but our responsibility now is to bring the experience to people, so when they walk into a store, they really get a good experience of VR. It’s an opportunity because our competition isn’t even close.

Gadget Show Samsung AP Photo / Gregory Bull AP Photo / Gregory Bull / Gregory Bull

And there is some truth to that. This year’s Mobile World Congress saw a number of companies including LG announce its own VR and AR (augmented reality) headsets, but Samsung has a few advantages.

As well as being first, it has the backing of Oculus VR, the company that both figuratively and literally kickstarted VR’s revival. It also has a competitive price at €99 for the headset which you can slot your S6 or S7 phone into, making it a no-brainer for those who are buying the S7.

There is a caveat to all of this. You need an S7 or similar Samsung smartphone to run it (it slots into the headset) but since Oculus Rift and HTC Vive cost between €700 and €900 and you need a €1,000 to €1,500 PC to run effectively, suddenly it becomes more attractive.

On top of promotional events and partnerships, one which includes viewing homes through the headset with Sherry Fitzgerald, what Samsung is hoping for is these first buyers to spread the word by using it and then letting their friends and family try it out.

After that, Samsung Ireland’s director Gary Twohig sees the next logical step after that and, it involves the Gear 360 camera.

“Once people experience VR … the next thing they will want to do is create their own content,” he said. “That’s the next natural step”.

Tech Samsung Store The Gear 360 camera, which Samsung hopes will push people to create their own VR videos. AP Photo / Richard Drew AP Photo / Richard Drew / Richard Drew

The general mood is they’re onto something big here, and if the confidence highlights anything, it’s that destiny is very much in its own hands. It’s a race for it to lose, and if it does falters, it only has itself to blame. So it’s understandable why Pierce says it’s “going all out” this time, especially since its closest rivals have yet to build a platform or product.

“We have an enviable opportunity to build a category, and our aim is to build VR and make it accessible and meaningful to people,” he stated. “Of course, one day our competitors will eventually catch up and so be it, but at that stage, all they’ll do is to improve awareness and accessibility. We’ll be so far advanced and entrenched; we’ll be the de facto channel when it comes to VR.

That’s where the opportunity lies … [consumers] won’t see Samsung doing beautiful devices, they’ll see Samsung as doing something very interesting. We’re driving a whole new experience with VR. That’s a whole new opportunity.

Refinement over revolution

If last year’s Galaxy S6 represented a change that addressed the elements (or lack of elements) holding it back, then the S7 is a refinement with fans in mind.

As mentioned before, it’s brought back the micro-SD slot for expandable storage and waterproofing – it now has IP68 water and dust resistance – but from first impressions, both the S7 and the slightly larger S7 Edge are focusing more on functionality.

Accompanying both smartphones’ metal and glass design is a subtly curved glass backing which is surprisingly comfortable in your hand. The interface seems to continue the S6′s work in cutting down on the needless extras that plagued previous versions and it really feels like Samsung has doubled down on its ‘less is more’ mantra from the S6.

Tech Samsung Store The Edge S7 brings with it shortcuts only accessible through its curved screen. AP Photo / Richard Drew AP Photo / Richard Drew / Richard Drew

Features and improvements to the camera and interface aren’t there not because they’re trying to stumble upon the right solution but because it has a clear purpose.

The tagline that’s been repeated by many is 2016 will be the year of VR, but going by first impressions, it could be the year that Samsung becomes the top dog in an area we’ll treat the same way as smartphones in a few years time.

Time will tell whether this will be the case – we’ll have a review of both the S7 and Gear VR coming up – but put it this way, a bullish Samsung is an interesting Samsung and whatever direction it goes, the next few months are going to be fun.

The S7 goes on sale this Friday 11 March and starts from €119 on billpay among retailers. The Gear VR will cost €99 and is sold separately while no price or release date has been provided for the Gear 360. 

Read: This bionic fingertip allows amputees to feel rough and smooth textures >

Read: Will this horseshoe-shaped device help the blind navigate indoors? >

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33 Comments
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    Mute Dave Murray
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    Nov 26th 2013, 1:12 PM

    I wonder how their “overwhelming mandate” would rest on their consciences if an old person happens to die during the course of their cowardly cage-rattling exercise.

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    Mute Luke Sullivan
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    Nov 26th 2013, 1:41 PM

    Considering a lot of people near retirement in the ESB will stand to lose both their own and partners pension if this move goes ahead, as there are working couples in the ESB that combined their pensions into one, perhaps they themselves may end up dead and unable to pay their own ESB bills in years to come if they don’t strike.

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    Mute Silent Majority
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    Nov 26th 2013, 1:57 PM

    So people on state pensioners invariably succumb to starvation or freezing do they? Average salary is over 70k, they will have more than enough to provide for themselves in old age. If they have squandered all their earnings they will be entitled to a state pension like everyone else – is this dispute founded on ESB workers being too important even in retirement to have to survive on the meagre amounts the peasantry can make do with (when they already have their opulent houses/cars etc bought and paid for anyway)? Defined benefit pensions are madness, and holding the country to ransom for selfish gains is treason.

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    Mute Luke Sullivan
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    Nov 26th 2013, 2:00 PM

    See my post further down the page SM

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    Mute Paddy Murray
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    Nov 26th 2013, 2:43 PM

    Simply untrue.

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    Mute Caroline Walsh
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    Nov 26th 2013, 2:53 PM

    They are not entitled to a state pension!

    34
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    Mute Gmurpi
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    Nov 26th 2013, 3:00 PM

    It’s not about the pension it’s all about Ogle nothing more nothing else! This is the same self promoting Guy who not so long ago told the Same ESB workers that they were “spoiled” with their term & conditions! Ogle nearly took the country to its knees when he led the railway strike some years ago. He climbed up the union ladder as a result. There must be another union job that he has sat his sights on and he cares not a toss about the misery that power loss would inflict on Old, young business etc etc. He should be ran out of this country with his fellow beards who are just as responsible for the mess the country’s in!

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    Mute Enola Straight
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    Nov 26th 2013, 3:33 PM

    SM – I’m in a private DB scheme. Also in deficit. Adjustments will be made. Some form of pension will be there. Which is better than none at all. There is a guaranteed return, which many would have taken up had the opportunity arisen.

    Interesting that €1.4bn of the bailout money went to a bank’s pension fund. And no-one cribbed about it.

    33
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    Mute Kenneth
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    Nov 26th 2013, 1:25 PM

    Serve them with p45s on Friday also

    139
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    Mute Peter Redmond
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    Nov 26th 2013, 11:46 PM

    P45′s??? For their using their democratic rights to strike?? Management should honour the agreements!

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    Mute Tom Kenny
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    Nov 27th 2013, 7:15 PM

    Peter at this stage you would think that most people understand that there is not some pot of gold that can be just dipped into to please whoever. Who do you think the ESB workers are trying to bully this money off and why have they more rights to this money (that’s not there anyway) than already hard pressed pensioners, or hospitals etc etc etc. ?

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    Mute Ray Bray
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    Nov 26th 2013, 1:11 PM

    Boycott the ESB, simples!

    112
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    Mute Begrudgy™
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    Nov 26th 2013, 1:21 PM

    Boycott the employees.

    69
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    Mute Keelan O'neill
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    Nov 26th 2013, 1:22 PM

    If you are talking about switching providers there’s no point. ESB control how the auld elec gets from A to B and everywhere in between.

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    Mute Sean Collins
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    Nov 26th 2013, 2:00 PM

    Yea keenan you could still move to Airtricity and you would be taking business from the ESB by the way Airtricity is way cheaper as I found out when I moved.

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    Mute Sean Collins
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    Nov 26th 2013, 2:01 PM

    Sorry keelan

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    Mute Paul Cotrulia
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    Nov 26th 2013, 2:38 PM

    The ESB supplies all electricity in the 26 counties no matter who you sign up with. Maybe you should reconsider your statement or buy a generator

    40
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    Mute Tony Clifton
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    Nov 26th 2013, 2:42 PM

    Yes the workers do not deserve their pensions the cheek of them.
    Leo’s pension is safe and sound so easy for him to pontificate.

    45
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    Mute Enola Straight
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    Nov 26th 2013, 3:30 PM

    Well done lads. Well done. Not.

    19
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    Mute Sean Collins
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    Nov 26th 2013, 3:47 PM

    Paul you are entitled to you opinion and so am I but as I say my electricity bill came down a lot when I switched to Airtricity and that’s all that matters to me.

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    Mute jgrcb
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    Nov 27th 2013, 1:50 AM

    Sack them all….. ahhhhhhhh

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    Mute TheBaron
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    Nov 27th 2013, 5:25 AM

    Just out of interest…what is between A and B??

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    Mute Johnny Reynolds
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    Nov 27th 2013, 6:44 AM

    And

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    Mute Paul Furey
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    Nov 27th 2013, 7:52 AM

    Airtricity and Bord Gas :)

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    Mute TheBaron
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    Nov 27th 2013, 9:41 AM

    Very good!

    1
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    Mute Fergal Reid
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    Nov 26th 2013, 1:36 PM

    Congratulations, ESB employees. We’ve found a workforce even less popular with the public than Dublin Bus drivers. Government should just threaten to privatise the semi-State if they have the gall to strike in this cold.

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    Mute Luke Sullivan
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    Nov 26th 2013, 1:43 PM

    The last time the EB went on strike was 1991. Same can’t be said of Dublin bus.

    45
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    Mute Fergal Reid
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    Nov 26th 2013, 1:46 PM

    In fairness to the ESB, they actually provide a competent service in a pretty friendly manner. Bus drivers appear to treat the travelling public like livestock that they’re forced to interact with by some vindictive god.

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    Mute Pauliebhoy
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    Nov 26th 2013, 2:09 PM

    To be fair to Dublin Bus drivers, they have to put up with a lot more crap from the public than ESB workers

    59
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    Mute Dave Storey
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    Nov 26th 2013, 2:12 PM

    Go spend a day on a Dublin Bus, see how some of the passangers treat the drivers…..

    58
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    Mute Dave Murray
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    Nov 26th 2013, 2:15 PM

    I know how the bus drivers treat the passengers.

    With contempt.

    …a bit like ESB.

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    Mute Enola Straight
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    Nov 26th 2013, 3:35 PM

    Thank God for coal fires.

    17
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    Mute Dave Murray
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    Nov 26th 2013, 3:59 PM

    Santa will be giving the strikers coal for Christmas.

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    Mute david oconnor
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    Nov 26th 2013, 5:50 PM

    They didn’t have reason to in all fairness

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    Mute Henry Fearon
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    Nov 26th 2013, 1:40 PM

    I agree that the ESB is famous for being a very well looked after company, I’d still like to know exactly the issue about the pensions. From what I can gather after some very light reading, is that their large pension fund was mismanaged into the current 1.6 billion deficit, and no one is taking responsibility or being reprimanded for it? Is that the gist of it or am I way off?

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    Mute Luke Sullivan
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    Nov 26th 2013, 1:56 PM

    The terms of the pension schemes were changed without consultation. This has caused havoc for people that came from the private sector too. For example my partner, a part timer in ESB, will lose the pension she spent 10 years working for in her previous job in the private sector if this goes ahead. Plus, she’ll only get a tiny fraction of the pension she’s worked toward since joining the ESB five or 6 years ago. So, she’ll have nothing to show pensionwise for 15 years work.

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    Mute Henry Fearon
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    Nov 26th 2013, 2:13 PM

    Thanks for the succinct explanation.

    So the media are generally happy to give a very one sided take on the whole issue. What proud moments for Irish Journalism when a normal guy can explain more in a few words about the other side of the coin, than all the articles I’ve read to date. Perhaps the media could tone down the biased views and actually give a fair report on what’s happening.

    The whole thing stinks of large financial fatcats screwing the little guy again, and like most times it’s all very hard to find clarity or accountability in the issue. I hate strikes and not a fan of unions, but I hate someone being shafted with no explanation or responsibility even more!

    My advice to the Unions is to be the bigger guys here and postpone your strike till around 1st Feb, remove the Christmas threat. In that time improve the public opinion of your issues as at present it doesn’t seem to be getting past the terrible and inhumanity Christmas Strike idea. Terrible leadership and strategy

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    Mute Luke Sullivan
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    Nov 26th 2013, 2:18 PM

    I think they should also postpone it til after Xmas. However there is a lot of anger directed at the unions handling of this from ESB staff themselves too. The unions should be telling the public the realities. Yet, they’re not.

    I’m uncomfortable going any further as herself may even get annoyed with me for my above post as she’s the polar opposite of me, and protects her privacy on all matters :)

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    Mute Leprechaunxwwwx
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    Nov 26th 2013, 2:19 PM

    And who controls the media? There’s your answer.

    35
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    Mute Alien8
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    Nov 26th 2013, 2:48 PM

    Henry, while it is the fat cats on both sides of this discussion that are trying to benefit, it is generally the union (specifically Ogle) that are pushing it to a wider audience.

    All pensions in the ESB are funded 8% by employees, 16% by the ESB and historically had a normal defined benefit arrangement – i.e. Your pension would be a percentage of you FINAL salary. As the average salary skyrocketed, in 2009 the accountants spotted that if the ESB were to shut down tomorrow (it won’t), then the pension fund would not be able to fund the current workforce. An agreement was made in 2010 between the ESB, the government and the staff to amend the benefit to be the average salary while working for the ESB – not defined benefit, but not as low as defined contribution either. The employees took the perceived hit in this agreement, but the government agreed to let the ESB use their returns to fill the pension pot to sustainable levels – €600m will be paid from funds that are normally returned to the exchequer this year. These contributions and the current investment of the pension fund will ensure that no one is left out of pocket. The current dispute (for Ogle) is that this union wants the remainder of their deficit to be paid out of government returns before a sale, rather than allow it to run it’s course, as no new owner would pump in to a mismanaged pension fund. Basically, it is sh1t-stirring using the public dependency on electricity during the winter as a pawn.

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    Mute Henry Fearon
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    Nov 26th 2013, 2:55 PM

    Well now that is very interesting, and certainly a much more different outlook than I’d thought. Seems there is a Lot more to this issue than either side is willing to divulge.

    Thanks very much for the information.

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    Mute Coddler O Toole
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    Nov 26th 2013, 4:07 PM

    Alien,

    Are you sure that €600 million will be paid into the pension fund this year?
    The article below indicates that €591 million will be paid over the next decade to partially cover the deficit in the scheme.
    http://www.independent.ie/irish-news/thomas-molloy-what-ogle-doesnt-mention-is-the-591m-the-esb-is-going-to-pump-into-pensions-29783312.html

    In the meantime the government is insisting that the ESB pay a €65m dividend to the exchequer this year, and a €400m special dividend early next year to be paid for from the sale of assets in the UK and Spain. And as we know, the sale of state assets a key part of the Troika program to make Ireland pay dearly for the privilege of stabilising the European banking system.
    http://www.independent.ie/business/irish/esb-staff-ballot-for-action-to-stop-600m-dividend-29676131.html

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    Mute david oconnor
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    Nov 26th 2013, 5:46 PM

    Screwing the little guy…. Who’s goin to get screwed if they in on strike whatever time of the year. Why can’t the other fat cats… the union leaders come up with a solution without takin the easy way out, like screwing the even smaller guy

    22
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    Mute david oconnor
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    Nov 26th 2013, 5:57 PM

    The unions.. a few more nails in the coffin of that org. There was a union rep on mat copper referencing 1913, I wonder what Larkin etc would think off socialist union leaders on 7 or 8 times the avg industrial wage. One of the great hypocracies of our time…. Never pointed out

    35
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    Mute Henry Fearon
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    Nov 26th 2013, 6:02 PM

    From what I understand this has been a bone of contention for quite a while. Your confusing my reference to fatcats as meaning one side. Clearly there are people high up in ESB benefitting from screwing over the common workers there, assuming you believe the Unions side of things anyway.

    I think it’s ludicrous to denounce them for striking without knowing what’s really happening, which is why I’m not yet. I will, and have, denounce their timing and method of striking. It’s despicable to threaten the country with striking over Christmas during the coldest time of the year!! Whatever genius in the unions came up with that plan should be sacked, though I guess his union would stop that from happening.

    I guess my point is, strikes should be used as a last resort, and in a much more sensitive and strategical manner. IF I feel the ESB are using it as true chance to reform a wrongdoing, then I’m all for it early next year in a more planned manner.

    Let’s not forget without striking in the early 1900′s, many of us would still be working for pittance in terrible conditions. It is a viable last resort option for any worker as far as I’m concerned. I’m just not convinced its justified here though

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    Mute Brendan Greene
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    Nov 26th 2013, 6:44 PM

    The average pay mentioned in the media includes management grades which is highly misleading. If you strip them out it falls by about 10 to 15 thousand.

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    Mute Luke Sullivan
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    Nov 27th 2013, 2:56 AM

    @Henry. I couldn’t help but respond to a voice of reason. And a voice of reason is a rarity these days :)

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    Mute Tensing Norgay
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    Nov 27th 2013, 8:26 AM

    Hold on a second , more than half this country has no pension so whilst I have a degree of sympathy they have no business threatening my Christmas and a very fickle recovery in retail , I’m serving notice on Ogle : go f&ck yourself . This is not the rest of ours problem

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    Mute Nigel O Keeffe
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    Nov 27th 2013, 3:04 PM

    Hope its sorted before it comes to blackouts..cant really blame tjem for fighting for their pensions
    The pensions that piss me are the ones for cowan,bertie etc
    51 yrs of age and pulling 130k from the taxpayer….sickening.!

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    Mute Leo Massey
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    Nov 26th 2013, 1:13 PM

    I am conflicted on this one. I know many ESB workers are on the gravy train, see the moneypoint workers classic car collection. On the other hand I hate this government and am a big fan of unions , as both private and public bodies SQUEEZE the working man for everything they can to fill the economic black hole I did nothing to create.

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    Mute Dave Murray
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    Nov 26th 2013, 1:15 PM

    I stopped reading when I came to “I’m a big fan of unions”.

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    Mute Keelan O'neill
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    Nov 26th 2013, 1:20 PM

    Does that include same- sex unions?

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    Mute Enda Curtin
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    Nov 26th 2013, 1:29 PM

    Unions? Are you having a laugh?!! Those parasites are just as bad as the government these days.

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    Mute Dave Murray
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    Nov 26th 2013, 1:30 PM

    Same sex unions are great – a welcome development in a modern Irish society [the polar opposite of Trade Unions, in fact].

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    Mute Sean Collins
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    Nov 26th 2013, 2:03 PM

    Ogle is just a bully boy and should be treated as such

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    Mute Joan Featherstone
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    Nov 26th 2013, 2:37 PM

    Totally agree with ya Sean re Ogle…shit stirrer!

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    Mute Seanjohn O Connor
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    Nov 26th 2013, 2:45 PM

    Ogle was also the cause of the Irish rail mess a few years back…..the ESB workers were the best paid in the country and still are for sitting around doing SFA …… Now the out door workers who go out in all kinds of weather are the best bunch of workers and they are the backbone of our services and credit is due …..but the other lot well not for me to say,

    35
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    Mute Enola Straight
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    Nov 26th 2013, 3:34 PM

    “A big fan if unions”. Even though they and their lackies in The Labour Party are destroying the country?

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    Mute Shane McDonnell
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    Nov 26th 2013, 1:25 PM

    Greedy so n so’s

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    Mute rodrigo detriano
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    Nov 26th 2013, 1:29 PM

    Teachers in disguise!

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    Mute Reg
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    Nov 26th 2013, 1:33 PM

    But they’re entitled……..that great Irish disease.

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    Mute Shane McDonnell
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    Nov 26th 2013, 1:48 PM

    Never happy with what they have

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    Mute Simon Finglas
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    Nov 26th 2013, 1:54 PM

    Great to see somoene take a stand to protect their future, not surprising to see the typical begrudgery thst follows.

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    Mute Galwaybay
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    Nov 26th 2013, 1:39 PM

    They esb unions wouldn’t have the balls to cut the power. They’re only playing games. Time to call their bluff on this one

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    Mute Declan Carr
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    Nov 26th 2013, 2:24 PM

    keep it up, don’t let the government push you around what’s yours is yours, you paid into it and you should see a return. If you buy something and its not as it stated before you bought it you are entitled to your money back. This is the best time to strike and its about time people in this country stood up and faced the government , we need more like you.

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    Mute Francis Stokes
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    Nov 26th 2013, 1:56 PM

    If they say they are going to cut the power they will. They are one of the few companies that can hold the country to ransom. In this case I think they are being unfair. Everyone Else who has a pension had to take a hit if their pension fun is in Difficulty.They should take into account the suffering that it will cause to the elderly.Hospitals also will be in trouble.A government Minster said this morning That they could not go down the road of Introducing Legislation to prevent a strike as it would interfere with their rights as a union. But I am sure in a case of emergency that they can do so.There has to be another Way to sort this out. WHY SHOULD THE PUBLIC SUFFER BECAUSE THEY HAVE AN INTERNAL PROBLEM. The Public did not cause it. IT IS NOT A PAY ISSUE SO IT IS UNFAIR THAT THEY ARE STRIKING ,Te country is on its knees and the last thing Business needs is a Power strike.

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    Mute Macy Grey
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    Nov 26th 2013, 2:50 PM

    It’s been awhile since I was on this site for a good reason. The comments coming across are 99.9% negative!
    It will be real hard for people to get on with their day to day lives if the ESB employees go out on strike, however I do think they will be right. Has anybody not look at the figure were talking about here?
    These workers will lose a serious amount of money, and yet their fellow citizens couldn’t care less. What has this “Celtic Tiger” created apart from greedy self sacrificing individuals. Rather than commenting on issuing P45′s and so fort, maybe just maybe stand together & fight for what is rightfully their entitlement.

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    Mute Summoning Dark
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    Nov 26th 2013, 3:48 PM

    Because the vast majority are far worse Off than the ESB guys are and one way or another this is going to cost Joe soap more.

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    Mute Tom Kenny
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    Nov 27th 2013, 7:09 PM

    Who do you think is going to pay to fill the gap Macy ?????? I can only speak for myself but anything I had pension wise has got a massive hole in it now. I believe pension funds are the biggest scam of all. Regardless how they are performing the fund managers etc. fill their pockets. Yes it has to be sorted but get real…….. We’ve all taken a really hard kick in the goolies and I don’t see why I (through tax) should have to ease ESB workers woes………… my one are much worse

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    Mute Peter Murphy
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    Nov 26th 2013, 2:27 PM

    If the ESB workers are looking for support they wont get it by turning off power to peoples homes, business and health care areas. They should really think hard before they take this action as it will effect people with disabilities and people who have illness that they depend on power supplied to them. If they have a grievance then they should resolve it through legal avenues thats what there union is being paid to do. The union will take the easy option and strike. The union leader Brendan Ooogle should give up now before the workers in ESB are given a public back lash.

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    Mute Briny Boy
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    Nov 26th 2013, 1:49 PM

    The notion of a strike nowadays should not be tolerated by this government. Most of us have jobs to do and willingly do them. If there is a problem to be sorted then get it sorted without messing up the country and putting people’s lives in danger.

    The arrogance of some of these unions is breathtaking but this has been their way over the years so it’s not a surprise. Whatever happens, this strike simply cannot be allowed to go ahead.

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    Mute Wil Butler
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    Nov 26th 2013, 3:43 PM

    I work for coilte.. And our defined benefits pension scheme is also in deficit, to the tune of 6m,. And if I have to, I too will strike for what I’ve paid into for so long. If you think that the majority of the people who are threatening strike with the Esb are well paid, then you have been brainwashed by the media,..

    These people only want what they are owed,. after working hard all their lives and paying into the scheme. And mark my words, they will not be the first to threaten strike because of their pensions,. there’s another one coming down the tracks in coilte,. the fact is, defined benefits pensions schemes are being attacked across the country,. And the workers are now gettin to the stage where all they have is the threat of strike. To get what’s theirs. the government are actively encouraging certain people and institutions to attack these schemes, while also coming out in public and speaking to the media and trying to sway people’s opinion in favor of the Esb,. divide and conquer.

    the potential Esb strike is only the tip of the iceberg, also there are two big court cases coming in January, in relation to pension schemes being in deficit,. And who are the companies involved?? Why none other than the Esb and coilte,..

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    Mute Sean Collins
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    Nov 26th 2013, 3:54 PM

    In all fairness wil but a strike in coilte wouldn’t bring the country to a halt

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    Mute Donal O Neil
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    Nov 26th 2013, 5:39 PM

    We’ll the trees will keep growing themselves and apart from a few vans not visiting forests where the threats . Oh. Christmas trees not being made available perhaps .. There will be plenty on the coal quay in cork one fore Christmas most cut illegally from coillte because the vans rant patrolling !!

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    Mute Chris Boyd
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    Nov 26th 2013, 3:02 PM

    Fair play to the ESB workers for not laying down and taking it when the bosses come to steal your pensions, like so many are doing these days. I’m all for shutting this country down until the bosses scream! If you want to complain about workers getting a decent salary then join a union and get organized to fight for better conditions in your own workplace. Complainign about other workers getting better conditions than yourself is just making it easier for YOUR boss to screw you. After all the bosses at ESB and the private providers are quite happy to cut off old people when they can’t pay their bills. You dont hear Retail Ireland screaming about that either!

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    Mute Mark Campbell
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    Nov 26th 2013, 2:10 PM

    Bunch of cowards,sack them all

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    Mute Wil Butler
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    Nov 26th 2013, 4:08 PM

    The Esb have not said anything about cutting power,. just that they will be striking. I am sure it will be a very well organised strike should it go ahead.

    they’ve picked that date as a way of getting the people of the country to take notice. and to stand upto their bosses,. Hopefully there will be NO strike, but strikes are all that the people have now,. just like the 80′s.

    remember, the people working for the Esb who are threatening strike, have like everyone else, had to put up with tax hikes, negative equity, and all the other bullshit of budgets every year,. Like everyone else working in the country. And now their pension has been attacked or “mismanaged”. All the while having to look at banks being bailed out to the tunes of billions, and various bankers and politicians getting away with murder,. And the current government sitting back and are only too happy to let it happen,. sure who wouldn’t threaten strike if they were in their shoes.

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    Mute Michael McGrath
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    Nov 26th 2013, 2:07 PM

    Brendan Ogle “Strikes” again!!! How incredibly unexpected.

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    Mute Coddler O Toole
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    Nov 26th 2013, 2:33 PM

    The Irish people need to show solidarity with the unions fighting to protest the wages and conditions of ordinary workers. However, the unions also need to broaden their outlook beyond their own sectional interests and demonstrate solidarity with the people.
    The ESB unions had the ability to stop the imposition of the Home Tax robbery dead in its tracks this year by depriving the Revenue’s computers of the electricity they needed to implement the Troika’s bond holder tax. The An Post workers had the power to stop the delivery of the ECB’s extortion letters before they dropped through a single letterbox.
    The unions and everybody else needs to wake up and start thinking in terms of ‘We’ rather than ‘I’. The country is being looted to pay for the failure of speculative financial capitalism and we won’t stop this until we stand together.

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    Mute Leo Massey
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    Nov 26th 2013, 3:58 PM

    Hmmm, perhaps I should have said ‘the concept of unions’. On the other hand, I work for multinational, for the last 7 years. Before the union was forced upon the company they worked the workers as many hours as they wanted, told them to go home when they wanted, essentially indentured servitude. And although our union is not perfect, I have no doubt if they were gone the company would revert to their previous position. UNIONS ARE VITAL, to workers rights. But can become corrupted.

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    Mute wayne Dixon
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    Nov 26th 2013, 5:31 PM

    This is Ireland not north korea they are entitled to protest if they feel aggrieved about something. ..I understand it puts everyone out but if someone can tell me another way of getting their point across without striking I’ll gladly listen.i guarantee you won’t see any management having a problem with their pensions ..this is coming from someone currently unemployed

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    Mute Taxi Bill
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    Nov 26th 2013, 6:46 PM

    Mine is just a question how does an ordinary “joe Soap” accumulate a PENSION of over 30,000 PA ( we had a retired ESB guy on tv last year complaining he couldnt survive on 30k pa)

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    Mute Peter Murphy
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    Nov 26th 2013, 2:54 PM

    When i was young i was afraid of the dark now when my ESB bill comes in im afraid of the light! Rip off merchants! where is all the profit going? They should be investigated by a European authority something is not right in this organisation, high wages and high pensions something has to give. think about it .. they have every home and business practically tied up at there mercy, maybe its time to break up this monopoly.

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    Mute lorac Enna
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    Nov 27th 2013, 1:00 AM

    It’s morally objectionable to hold the country to ransom over the electricity supply especially during the winter months when it could be a life or death situation for the elderly and vulnerable. They should be immediately let go if this action is taken and replaced by the many thousands of trained electricians who are out of work. Shame on them.

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    Mute Luke Sullivan
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    Nov 27th 2013, 1:22 AM

    Shame on “them” – who is them exactly?

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    Mute lorac Enna
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    Nov 27th 2013, 8:47 AM

    ‘Them’ as in the ESB union . Shame on them to hold the country to ransom in this way . They have always been paid extremely well . When the rest of the country was seeing their wages cut they got pay rises and now that the country is just about getting back on its feet they are holding it to ransom due to an internal dispute . SHAME ON THEM!

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    Mute Jason Brady
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    Nov 26th 2013, 2:38 PM

    I think he meant people uniting! This is how it should be !

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    Mute johngahan
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    Nov 27th 2013, 10:10 AM

    ESB, in collusion with the regulator, systematically overcharge everyone in Ireland who use electricity, they always have done. Just go compare the price per kWh across Europe. It is basically another tax, and a very significant one.

    ESB then pay themselves way over the odds for the work they do, and produce a ‘dividend’ to pay back to the State once they’ve gorged themselves on the false profits they take out of every citizens pocket. The true return to the State if ESB was run properly should be a multiple of what it is, however the huge, highly paid ESB workforce all feed very well on the proceeds of electricity provision at artificial super premium prices before they hand the crumbs of the profit back to the State.

    The citizens of Ireland have allowed this to happen for too long, and permitted ESB to monopolize the national electricity network, which is a National Asset, on the understanding that the ESB are grateful for their privileged position, job for life, pension and low stress careers – and do a decent job for a very high rate of pay.

    If ESB workers now want to blackmail the Hand of the People that feeds, their privileged position must be taken away from them. We need to pull our power from the UK and mainland Europe in future and remove the State’s electricity network and generating facilities from the hands of people who will bully every citizen into meeting unreasonable demands.

    How dare ESB be so arrogant as to try withhold from the People access to an asset which belongs to the People.

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    Mute Gis Bayertz
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    Nov 26th 2013, 7:51 PM

    Bunch of ignorants

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    Mute Florence Bass
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    Nov 27th 2013, 12:54 AM

    Regardless of your gripe — why did you not bring this to the fore in Sept when we could deal with ESB CUTS better than now. You are a heartless lot.I am changing from ESB to another provider.

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    Mute Luke Sullivan
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    Nov 27th 2013, 1:11 AM

    Change away. Why do Aer lingus strike in summer and at xmas? Maximum impact.

    Though I too disagree with it, it’s a fact of life, much like advertisers for xmas products also strike at xmas despite the fact we also have many people unable to afford gifts for their kids.

    Why not call a strike on xmas itself? Then it would be consistent.

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    Mute Dermot O'Reilly
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    Nov 27th 2013, 4:18 PM

    It’s time for the Government to introduce legislation to ban this type of strike. Monopolies should not be allowed to strike.

    The pension fund will be fully funded by 2018 as advised by the Regulator. No employee of the company will suffer not like t.he rest of us!

    Trade Union leaders who support this strike should be prosecuted.

    Such Leaders who have been appointed to serve on Government Boards should be forced to resign.

    The Unions should be fines E100,000 per day !

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    Mute Daniel D Waters
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    Nov 27th 2013, 12:32 AM

    Winter of discontent time to get the candles out or smartphones.

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    Mute Osine
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    Nov 27th 2013, 6:12 AM

    Just give them what they want. We won’t be able to afford to pay it in the future anyway so the argument is moot.

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