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This Irish startup has developed a radio service that reacts to you

Gramma Music describes its app as ‘reactive radio’ and it has ambitious aims.

THE MUSIC INDUSTRY in Ireland is well-known for the type of artists and bands that come out of it, but when it comes to technology, it’s only finding its feet.

There is some cause for optimism as the likes of Soundwave being acquired by Spotify recently, a vote of confidence for any other startups who want to go down the same route.

One of them is Gramma Music which offers what it calls ‘reactive radio’ which serves up both relevant and new music.

It does this by taking into account a number of factors. The obvious ones like taste and interests are already known by connecting to Facebook but others like location, the current weather, the time of day, whether you’re moving or not (and how fast you’re moving) and even your facial expressions can be used to shape the type of music played.

It’s an ambitious aim, but it’s something its founder Patrick Quinn has been working on for the past two and a half years.

While it’s still early days (the app was released the day before St Patrick’s Day), creating it and determining the right factors was a challenge. And that’s before you delve into the many different studies that cover music psychology he delved into during its creation.

“Finding the right model [was the biggest challenge],” he said. “If you’re walking somewhere, what is the right music, tempo, energy… we had to go off and create something that has a universal understanding of how music relates to content, and nobody else seems to have done that”.

IMG_0120-2 Gramma Music founder Patrick Quinn. Gramma Music Gramma Music

Part of how they determined what songs fit what mood was down to a service called the million song dataset, which rates the attributes of millions of popular songs, and working with a company called the Echo Nest.

That took much of the heavy lifting away from the team of seven, but they still had to do a lot of research in music psychology as well as other things like the average running tempo so it could cater for certain situations.


gramma musicSource: Gramma Music

And the initial target audience for the app is students. While the beta test covered a wide demographic, Quinn believes if it can cater to students, it would stand a good chance at catering to other demographics.

"We're going to market it originally towards students," he explained. "Students probably have the most contextually-shifting days. They do so much during the day or nothing at all".

You can never predict what a student is going to do so they're our target to see whether this app which fits their lifestyle actually works. We've tested it with small groups up until now, but we want to see how it goes [with a wider audience].

Now that it's out in the open, Quinn is focused on taking feedback from users and improving the app.

While the initial aim is to build up its audience for the first year, it also has one eye on the future.

The obvious one is how it will develop its business model - one of the examples Quinn gives is using the algorithm data to help advertisers decide what songs to include with ads based on tone - as well as future developments like the Internet of Things which would use smart items like thermostats to help decide what music to play.

Such aims are still a long way from happening so for now, it's about fine-tuning the app. The app doesn't share what you listen to (unless you do want to share something) so users will be free to have a service that truly reflects your tastes, regardless of what that might be. 

Music is a really personal thing. It means a lot to people and it gets us through hard times and it brings back memories. To have to shape your musical tastes to fit what your friends think you should listen to or what you want people to think you listen to doesn’t seem right... the whole thing about this is personal radio.
That’s what the radio does really well, it will push good music and new music.

Read: The next batch of local websites are going to be a little bit more Irish >

Read: The Wild Atlantic Way just went all Virtual Reality, and it’s deadly >

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8 Comments
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    Mute Lurfic
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    Mar 19th 2020, 5:28 PM

    A 20-30% drop? From what I’ve seen it’s more like 20-30% are still using public transport.

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    Mute Henri Poincaré
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    Mar 19th 2020, 6:53 PM

    @Lurfic: it’s badly written. It says it has fallen TO between 25% and 30%.
    I would read that as a 70% – 75% fall

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    Mute Peter Hughes
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    Mar 19th 2020, 7:05 PM

    @Lurfic: How can you keep apart on public transport…..you would want to be insane to use it but some have no choice.

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    Mute David Jordan
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    Mar 19th 2020, 7:05 PM

    @Lurfic: 400,000 people used Dublin bus a day last week, 80,000 to 120,000 now if your numbers are correct. This virus commonly spreads by touching contaminated surfaces.

    There’s a famous case of a Dr who visited Hong Kong during the SARS outbreak in 2002-03. Stayed at a hotel, 11 people on the same floor got sick because they touched the same lift buttons.

    https://www.cnbc.com/2020/02/14/hong-kong-hotel-hosted-super-spreader-in-the-2003-sars-outbreak.html

    “Whenever an individual makes contact with a surface, there is an exchange of microbial life, including a transfer of viruses from the individual to the surface and vice-versa.” Dietz et al., 2020

    Public transport, especially Buses, are potentially a huge cause of infection because so many people touch the same surfaces each day.

    I also say wrong advice given about dentists by the government today.

    Ref.:

    Dietz, L., Horve, P.F., Coil, D., Fretz, M. & Wymelenberg, K.V.D. 2020. 2019 Novel Coronavirus (COVID-19) Outbreak: A Review of the Current Literature and Built Environment (BE) Considerations to Reduce Transmission, https://doi.org/10.20944/preprints202003.0197.v1

    Jan. 23: Public transport on buses, trains and ferries in Wuhan are suspended from 10 a.m. local time to help prevent the spread of the virus.

    8
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    Mute Bobby wilson
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    Mar 19th 2020, 5:27 PM

    Good! less amount of people in close contact on public transport the better!

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    Mute Whoswho
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    Mar 19th 2020, 6:04 PM

    @Bobby wilson: And so they should continue! Most people are continuing. And there the ones who plan on cutting down historic trees and robbing peoples front gardens

    17
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    Mute
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    Mar 19th 2020, 6:15 PM

    @Whoswho:

    Let’s get a grip here. In the last 2 weeks more people have been killed in traffic accidents than from COVID19. If we’re talking respiratory issues, there’s a direct correlation between the number of cars in Dublin and the number of children with asthma, other respiratory issues have been on the rise for quite some time too.

    Fewer cars on the roads is better for us overall, buses aren’t the enemy here.

    COVID19 is serious, and avoiding public transport right now is sensible, but this isn’t a normal situation and basing our transport policy purely on the events of these months is foolish.

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    Mute Peter Hughes
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    Mar 19th 2020, 7:06 PM

    @: OK you hop on a bus without a mask that actually works and see how you get on……this is only starting when it gets going it will be carnage.

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    Mute
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    Mar 19th 2020, 10:18 PM

    @Peter Hughes:

    Lad, I literally just said avoiding public transport right now is sensible. I’m saying we shouldn’t base our future transport policy on a once-a-century event.

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    Mute Sam Greene
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    Mar 20th 2020, 1:20 AM

    U really have some sort of anti car agenda dont u. I’ve seen u on other posts and it always the same copy and paste remark.
    The last post I read ur comments was where a young lad had died in a car in Clare. U turned that into a rant about jailing drivers who are polluting Dublin. Go away will ya, people like u with their little agendas, ur transparent.

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    Mute
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    Mar 20th 2020, 4:48 PM

    @Sam Greene:

    Opinions? In the comments section? Inconceivable!

    And no the comment was that people who kill people with their cars should be jailed. Not exactly a radical idea.

    2
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    Mute Colette Kearns
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    Mar 19th 2020, 5:28 PM

    Probably because most of Dublin is closed down & also good to see people are keeping their distance when they can!

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    Mute
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    Mar 19th 2020, 5:33 PM

    Surely running a full service puts transport workers health at risk ?

    53
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    Mute Ashling Fenton
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    Mar 19th 2020, 5:51 PM

    Less transport would mean more people in the one bus/tram/train.

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    Mute Nicola McClurg
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    Mar 19th 2020, 6:19 PM

    Particulary those with underlying health conditions.

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    Mute Daragh Cassidy
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    Mar 19th 2020, 6:42 PM

    @Ashling Fenton: Exactly – running fewer buses and trains would be ridiculous at this stage.

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    Mute thomas patrick
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    Mar 19th 2020, 5:29 PM

    in other news…. when the sun goes down….. it gets dark

    34
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    Mute Todd Unctuous
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    Mar 19th 2020, 5:32 PM

    @thomas patrick: not if you turn the lights on

    44
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    Mute David A. Murray
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    Mar 19th 2020, 5:28 PM

    Portlaoise to Heuston train this week has been nearly empty in mornings. Some people still managed to be less than 2 metres away, with plenty of seats available.

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    Mute alan scott
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    Mar 19th 2020, 5:43 PM

    All public transport should have hand sanitizer on them. I saw a Dublin bus today and people on it and NO social distancing. We need to temperley suspend public transport otherwise this will spread like wildfire.

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    Mute Fiona Fitzgerald
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    Mar 19th 2020, 5:55 PM

    @alan scott: How exactly are people to get to clinics, hospitals and their necessary services without public transport? It could well come down to walking because people don’t have the fare, but if they have no choices, and need to buy food, or medicines, that is what public transport is for.

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    Mute alan scott
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    Mar 19th 2020, 6:06 PM

    @Fiona Fitzgerald: well i don’t see many people using public transport do you? and what is wrong with cars, don’t say people dont have cars, (neighbor’s can help out also that is looking out for the elderly message is for) a lot of volunteer organisations for which I’m part of are standing by FOR THIS REASON!!!!. You make yourself look silly with your comment goodbye. Stay safe

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    Mute Fr. Fintan Stack
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    Mar 19th 2020, 6:44 PM

    @alan scott: Yeah, good idea. You can fit at least 4 people in to a car!!!!

    33
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    Mute Mark Mulligan
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    Mar 19th 2020, 7:12 PM

    @alan scott: and please explain to me how you’re supposed to keep 2 metres away from your neighbour/family member/friend if they give you a lift? Hop in the boot?? Cop on will ya, not everyone has the luxury of having someone that can help like that at a moments notice.

    39
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    Mute Veronica
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    Mar 19th 2020, 7:22 PM

    @alan scott: we all don’t have cars some of us depend on public transport..

    37
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    Mute alan scott
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    Mar 19th 2020, 7:51 PM

    @Mark Mulligan: there is lots of frontline and volunteer organisations the irish red cross, st John’s, order of malta are standing by to help those in need, getting groceries, prescriptions, hospital visit etc. They are standing by to help free of charge. We will have face mask, gloves, face shield, and apron so the risk is low for us to get infected or likewise for them. Its better then been on Dublin bus where every day a junkie is injecting themselves or snorting something.

    3
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    Mute alan scott
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    Mar 19th 2020, 8:02 PM

    @Fr. Fintan Stack: according to rte news 75% in drop on public transport. I dont mean to across as been insensitive but people are been selfish by going on public transport where they are sitting in close proximity to each other when they know the risk is to high to travel on public transport. I dont think I have to get to work or il get sacked if I dont turn up is going to work with this virus. Many people are working from home including me, this is not going to easy but my health and others is more important.

    1
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    Mute Fr. Fintan Stack
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    Mar 19th 2020, 8:28 PM

    @alan scott: People working on the front line in supermarkets, hospitals, surgeries, haulage, maintenance teams, etc. can’t work from home. The 25% still need to get to work or society will completely shut down. We cant just pack them off in to car sharing for obvious reasons. Public transport isn’t ideal but its better than the alternative.

    21
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    Mute Mark Mulligan
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    Mar 19th 2020, 8:34 PM

    @alan scott: OK, so how many staff have they got versus how many people require their assistance?? There’s not enough to help everyone and that’s why we still need a transport system in place for those who are mobile and still able to use it! As a bus driver I’d love to know what bus or busses you get that you see masses of drug taking. Have you reported it to the driver? The guards? Or do you pretend it doesn’t happen and hopefully it’ll go away

    16
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    Mute alan scott
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    Mar 19th 2020, 9:07 PM

    @Mark Mulligan: you have a point not all the time but it does happen. And I have reported it to both guards and the driver. I drive also so 85% of times I have to go somewhere I drive, maybe i dont see it from the point of view of people who use public transport as a necessity but from a hygiene point of view public transport in ireland and esp Dublin leaves much to be desired. Good day

    2
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    Mute Sam Greene
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    Mar 20th 2020, 1:26 AM

    @alan scott: now ur just being silly. Those services couldnt possibly cover all the people who would need their support if buses were not running. But people should defo be sitting apart and wear gloves so as not to touch the surfaces, poles ect on buses.

    4
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    Mute Gary Kearney
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    Mar 20th 2020, 3:30 PM

    @alan scott: That goes against all the best advice worldwide. Some people must use public transport.

    1
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    Mute Gary Kearney
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    Mar 20th 2020, 3:33 PM

    @alan scott: You can drive not all of us can for various reasons. Some people need to travel and you are ignoring that.

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    Mute Mark
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    Mar 19th 2020, 5:29 PM

    No implementation of social distancing on transport yet.

    27
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    Mute Nicola McClurg
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    Mar 19th 2020, 6:18 PM

    @Mark: my husband is a transport worker. They’ve only been given hand sanitizer. He is asking passengers to board at the front door only and disembark by centre doors. He said there are very few using public transport, but as long as people are working the NTA will provide a service. He also has an underlying health condition, I’m worried he might bring this virus into our home.

    34
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    Mute Veronica
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    Mar 19th 2020, 7:21 PM

    @Nicola McClurg: A Bus Eireann driver i know told me all they were given were baby wipes no hand sanatizer no gloves.. Crazy way for frontline staff to be treated

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    Mute Sam Greene
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    Mar 20th 2020, 1:24 AM

    @Nicola McClurg: the Employers have a duty of care to their staff. Ur husband should be issued with gloves and hand sanitizer. Thats disgraceful.

    3
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    Mute Lisa
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    Mar 19th 2020, 6:31 PM

    Buses are normally filthy but no way in hell will I be using a bus or train during this pandemic.

    17
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    Mute Sean May
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    Mar 19th 2020, 7:10 PM

    @Lisa: I had no alternative but to get the bus today when going food shopping, as I don’t drive and the nearest supermarket is too far away to carry several, heavy bag-loads from. A woman – with a young boy beside her! – was close to coughing up her lungs. (I guess that she missed all those media notices about Self-Isolating if you think you might be infected.) Thankfully she was at the far end of the bus and well away from me. Don’t know what I’m going to do now as regards getting in vital provisions, but there’s no way I’m using public transport anymore while this crisis goes on.

    22
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    Mute Tony O Neill
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    Mar 19th 2020, 7:13 PM

    @Sean May: she should have been arrested

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    Mute Jazz Buckler
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    Mar 19th 2020, 8:18 PM

    @Sean May: time to get a bike with panniers buddy. No better time – quiet roads now and everything.
    Kill two birds with one stone – virus free transport plus get your exercise in.
    Cycling increasing in cities all over right now for those reasons

    2
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    Mute Sean May
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    Mar 19th 2020, 8:30 PM

    @Jazz Buckler: A nice suggestion, Jazz and appreciated. Alas, I have COPD, so while I can manage the walk to the supermarket okay, by the time I got back from there on a bike with a gonkey-load of shopping, I wouldn’t be needing to wait for Corona to finish me off, lol. I should add that I live alone and am socially isolated, so the option of having someone to drive me back does not exist either. Thanks for your comment though, and I hope that you and yours will all be okay. Cheers!

    9
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    Mute eddie mallon
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    Mar 20th 2020, 12:11 AM

    @Sean May: taxi is safer in this situation and drivers are voluntary ring your local one for assistance next time

    3
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    Mute Sam Greene
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    Mar 20th 2020, 1:28 AM

    @Sean May: are stores still doing home deliveries? I dont know if theyvare , but might help u if they are.

    2
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    Mute Gary Kearney
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    Mar 20th 2020, 3:34 PM

    @Tony O Neill: Arrested for coughing. Great idea.

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    Mute Gary Kearney
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    Mar 20th 2020, 3:35 PM

    @Jazz Buckler: I was waiting for the bike says the day post

    1
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    Mute Lisa McDonnell
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    Mar 20th 2020, 7:32 AM

    Not everyone in Dublin drives and there are people who still have to get to work to keep things going. Public transport has been a life saver for me.

    5
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    Mute The only INFP in Ireland
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    Mar 19th 2020, 7:50 PM

    Will only be using buses for hospital appointments from now on

    4
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    Mute Ivan Assache
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    Mar 19th 2020, 8:08 PM

    @David Jordan Dr Who is a fictional character. He certainly did not appear in Hong Cong.

    4
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    Mute Ros Kelly
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    Mar 20th 2020, 9:32 AM

    Any chance that the (few) bus drivers that love to jam on their brakes sharply (even with less traffic about!!) would calm their driving down? This seems like a sport to a rare few drivers – to jam on and cause passengers to lurch forward forcing them to grab onto the virus-laden handrails. Please, please drive a little more smoothly.
    Also agree strongly that all drivers be supplied with masks, gloves and hand sanitiser – even the few brake-jammers out there!

    2
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