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THE ADVERTISING WATCHDOG has upheld a complaint against a poster promoting a “shag a ginger” night at a Donegal nightclub.
The Pulse Venue in Letterkenny sparked controversy last year after advertising the event online and through local media.
The poster in question stated that “gingers” would be given free entry to the venue before midnight.
It said a DJ named “Ginger Nuts” would perform on the night and that a hairdressing team would be on hand to dye patrons’ hair red.
The ad featured a picture of two red-haired people with the overhead caption “Free condom giveaway”.
The name of the event was changed to “Kiss me, I’m ginger” after a local priest campaigned for the original theme to be dropped.
Mental health
One woman who complained to the Advertising Standards Authority for Ireland (ASAI) said she considered the marketing campaign to be “highly offensive and derogatory”.
The complainant said she had experienced both verbal and physical abuse as a child because of her red hair. She told the ASAI she believed this type of advertising to be damaging to the mental health of other young people.
The ASAI upheld the objection and ruled that the ad not be used in the same format again.
The watchdog said the business did not respond to the complaint and therefore failed to substantiate the claims made in the poster, as required by advertising rules.
The poster was one of 13 ads recently found to be in breach of ASAI guidelines. The other rulings can be read here.
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How right joan burton is. Guaranteed to save millions if she goes ahead with this idea. Too many people choosing to scrounge off others. On the other hand, it is awful the amount of people that are genuinely out of work. They deserve every cent they get.
Well done to you and all the people who agree with you you’re idiots. When there was full employment in this country we were running at 3% unemployment, of those only a small proportion of people were long term unemployed. To tar the 14.7% who are currently in such difficulty is to display a level of ignorance all too common on this isle of ours. Instead of being castigated by morons as scroungers, people unfortunate enough to be unemployed should be supported and encouraged, that is essentially what any research into the matter has shown, the stereotype of someone chosing unemployment as a lifestyle choice is not supported by any evidence whatsoever and is simply a sign of ignorance on the part of anyone who blows this nonsense out of their mouths, as careless and thoughtlessly as shite comes out of a cow’s arse.
William, regardless of who is right or wrong, you might want to watch your language… you’re not going to win an argument this way
William- Firstly I dont like the way you refer to me and those who like this comment as idiots,everyone is entitled to an educated opinion & yours is appreciated once you have a valid point to make.With reference to the 14.7% who are in difficulty at the moment, it is the thoughts of myself & im sure many individuals that they well deserve to receive their social welfare as they cant find a job in this economic crisis, but to say that they have been offered a job and turned it down is another story their payments definitely should be cut. With reference to scroungers- Do you feel confident knowing those who work hard and pay their high taxes from their pay packet are paying others weekly s.w. payments so they may maintain a standard of living beyond that of which a traditional worker may have once all the bills are paid!? Our taxes are no longer being used to improve our health services, roads, create new employment etc, it is being returned to many individuals who have refused work from the day they were born. I am not criticising people who have unfortunately lost their jobs due to this economic crisis- plenty of them dont want to be on social welfare & would gladly take a job if they got one.
Or ‘receive no money’ even. Why should we foot the bill for anyone that’s too lazy to work for living?
have your say