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We called the new Dial-a-Swede number to talk to random Swedes

The folks at the country’s tourist association came up with a genius idea to spread word about Sweden.

HOW MUCH DO you know about Sweden?

Asking around the office, we came up with the usual list of things the country’s famous for: Abba, Ikea, a certain muppet… “yer one from The Cardigans”.

One person (presumably someone who’d been quietly Googling as I asked the question) came up with a few more substantial facts: its population is just under ten million; life expectancy at birth is 82; and Sweden rejected joining the euro in a 2003 referendum.

If – for whatever reason – you want to know anything more specific, now there’s a new option: the Swedish Tourist Association launched a phone service this week allowing anyone, anywhere in the world to simply ‘dial-a-Swede’.

sta The Swedish Number The Swedish Number

Why? The STA explains on the number’s dedicated website:

We want to spark people’s curiosity about Sweden – our culture, nature and mindset. To help us do this, we have the people of Sweden.

Everyone who lives in Sweden can register as an ambassador by downloading an app and entering their number. As the association explains:

The chances that you are connected to the same Swede twice are small – so you get a new side of Sweden every time you call.

shutterstock_291867131 Shutterstock / Gajus Shutterstock / Gajus / Gajus

So what happens when you call the service?

I took a break from monitoring the never-ending courtship rituals in Leinster House yesterday afternoon to find out.

The Swedes

Upon dialling the number (00 46 771 793 336, if you want to try it yourself) the first thing you hear is a message saying:

You will soon be connected to a random Swede somewhere in Sweden.

Within seconds of getting through a voice comes on the line greeting me with a hearty if slightly discombobulating ‘Bonjour’.

It turns out to be a man named Pontus, who says the dial-a-Swede project “seemed like a really fun idea”.

He had already received four calls. Two of them were pranks – but coincidentally, one of the others had been a man from Ireland planning a trip to Stockholm with his family who was looking for advice.

Says Pontus:

As I live in Stockholm I gave him a few suggestions.

Such as?

I would say in good weather go for a walk through Stockholm. Stockholm is, like, really beautiful when the sun comes out. Or visit Djurgarden as it’s called – a huge, beautiful park in central Stockholm.

shutterstock_357489023 View from the sea to the Djurgarden in the Swedish capital. Shutterstock / Roxana Bashyrova Shutterstock / Roxana Bashyrova / Roxana Bashyrova

By this stage I’m more-or-less assured I’m on to a genuine Swede.

Over the remainder of our five minute conversation we chat about the weather in Stockholm – “plenty of blue skies at the moment” – and I ask what sort of questions Swedes generally get asked.

As expected, Abba are high on the agenda whenever he goes abroad, Ponpus says.

I don’t really mind. It’s cool.

ABBA Movie Premiere Associated Press Associated Press

My second interaction, with a student called Daniel, is equally as pleasant – if a little more stilted due to a bad line (it’s windy where he is – out for a walk miles to the north of the capital).

The 19-year-old only signed up for the phone initiative half-an-hour ago, he says – but already he’s received four calls, all from the US. Most of the calls were short, says Daniel. One man had called to enquire about buying property in Sweden.

Daniel raises his plans to apply to university as we continue our chat. Impressively, he’s hoping to become “an atom physicist”.

I like that kind of stuff, I find it interesting.

Frequently Asked Questions 

I try dialling again – but the line is busy. At any rate, there are statements from various TDs in my inbox, demanding my attention.

The tourist association helpfully explains that if no-one is responding, either:

  • Lots of people are calling and there is no Swede available.
  • Sweden is sleeping. We are in the GMT+2 time zone.

Or…

  • It’s the last day of April at 8pm, and all Swedes are busy watching bonfires all around the country.

You can find out more about the service at the website or you could just call the number and talk to a Swede for yourself. 

Read: Enda calls for ‘end to Civil War politics’ as courtship of Fianna Fáil continues

Read: How Donegal Mountain Rescue Team is using drones to save people

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21 Comments
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    Mute Bigus Diccus
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    Apr 9th 2016, 7:47 AM

    I couldn’t hear my Swede very well, had to ask him to turnip a bit.

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    Mute Kevin Ryan
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    Apr 9th 2016, 8:30 AM

    Daragh, now you’ve spoken with random Swedish men, you should illustrate with overlapping circular graphics the points on which they agreed and where they differed. A Sven diagram.

    247
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    Mute Maximus
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    Apr 9th 2016, 8:22 AM

    It’s different, I’ll give them that.

    93
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    Mute Del Haven
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    Apr 9th 2016, 9:00 AM

    Dial a Dub… I can see it now…

    88
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    Mute Conor O'Neill
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    Apr 9th 2016, 10:29 AM

    Some one from love hate might answer

    20
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    Mute Ellie Geary
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    Apr 9th 2016, 9:29 AM

    God can you imagine if they did that here…… What’s the weather like, ah pissing it down,….. Is it expensive in Ireland, ah remortgage your house before you come and you’ll be grand…… Christ the tourism industry would crash!

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    Mute Eamon Mac Gowan
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    Apr 9th 2016, 9:43 AM

    Some guy answered in Arabic.

    72
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    Mute tom
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    Apr 10th 2016, 2:45 AM

    Did he say Allah akbar! Swedish gave us there country because they have no culture

    5
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    Mute Dublin Independence
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    Apr 9th 2016, 10:33 AM

    Swedan is a kip now, the southern cities have turned into ghettos and it has the 2nd highest rape rate after South Africa, rest of it is barren wilderness. They have been playing their cute and beautiful country card for a while now and anyone that’s been there in the last year will tell you it’s a kip and I hope we stuff them in the Euros

    55
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    Mute The Dude
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    Apr 9th 2016, 11:57 AM

    @Dublin – I don’t understand why you’ve received so many red thumbs for stating a fact.
    http://youtu.be/wP7_yY9m5GM

    31
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    Mute Daragh Cassidy
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    Apr 9th 2016, 12:43 PM

    I think it was the ridiculous generalisations and calling the entire place a kip. Everywhere has its good and bad points.

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    Mute liam
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    Apr 9th 2016, 12:49 PM

    Yes but our bad areas are run down, their bad areas are ruled by sharia law where the police cannot enter. In 53 areas in Malmö alone the authorities have ceded control – little bit worse than Neilstown!

    28
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    Mute emily davison
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    Apr 9th 2016, 8:28 AM

    It’s a feminist cesspit. Other wise it’s lovely

    54
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    Mute Tadgh Smith
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    Apr 10th 2016, 3:24 AM

    I was in Sweden a few of years ago. A Swede I knew there was saying how the current football that was being kicked around parliament was the idea of granting all women a social welfare supplement to make up for the supposed disparity between male and female earnings. Never mind that females enter college at a higher rate than males and that women without children under 40 actually earn MORE on average than men of the same age.

    [Btw In Greece, unmarried men used to receive a similar welfare supplement, just for being unmarried. Which is equally unjust, but in the opposite direction.]

    As far as I know nothing ever came of the Swedish proposals. But the fact that it could be seriously considered is bizarre enough and is one example of how deeply the feminist/leftist mind-rot has set in to Swedish society and politics.

    But all that’s small-fry compared to the disaster that is their current immigration policy. The levels of mass third-world immigration that that country is absorbing can only be described as population replacement if not actually national suicide.

    It’s quite sad to see really. It’s as if Sweden’s rulers see nothing unique in their culture that is worth preserving.

    1
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    Mute Mick Hannigan
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    Apr 9th 2016, 9:52 AM

    It’s a great idea,

    22
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    Mute Sean Baker
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    Apr 9th 2016, 9:33 AM

    They did something similar in January with Brussels as well. This was before the terror attacks I should point out. See link below:

    http://www.digitaltrends.com/cool-tech/call-brussels-tourism-campaign/

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    Mute Elaynehb
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    Apr 9th 2016, 10:01 AM

    Unique!

    16
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    Mute Finbarr Barry
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    Apr 9th 2016, 4:31 PM

    I just can’t stop thinking of the scene on the train in Trading Places

    5
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    Mute Cindy Brolin
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    Apr 10th 2016, 8:40 AM

    Chances are that foreign callers will end up being interviewed about their country instead, as a lot of Swedes are planning to migrate. Can’t blame them …

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    Mute Bob McShane
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    Apr 9th 2016, 2:57 PM
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    Mute Michael Sands
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    Apr 9th 2016, 1:39 PM

    I got the wrong number, I got instead… Brassica napobrassica lol.

    1
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