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AVONMORE HAS BEEN named as Ireland’s favourite brand ahead of a slew of indigenous labels that featured among the country’s most-beloved labels.
The fourth annual barometer of consumer goods brands from UK-based retail research agency Kantar Worldpanel found that half of the country’s 50 most popular brands are traditional local names.
The study measured which brands were most frequently bought by the most from October 2014 and to October 2015 using a metric called ‘consumer reach points.’
For example, it found that over the 12-month period over three-quarters of Irish households purchased an Avonmore product. Those who did buy its products did so an average of 27.4 times a year.
This gave Avonmore, which is owned by Kilkenny-based food producer Glanbia, 34.6 million ‘consumer reach points’, which means that it shifted just under 35 million products from supermarket shelves during the year.
Four other Irish brands sit alongside Avonmore in the top 10. Brennans retains second place, growing in both frequency and penetration this year.
It is followed by Denny, which is owned by the Kerry Group, in third place and Jacob’s in fifth. Jacob’s, owned by Valeo Foods, is bought by almost 85% of Irish households, achieving the highest penetration of any brand in this year’s ranking.
Global rankings
Globally the organisation, which looked at 15,000 brands from 44 different countries, found that soft drinks giant Coca-Cola retained first place in its worldwide ranking.
However, the enduring popularity of domestic brands means it has made it into the top 10 in the Irish table for the first time this year.
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Only Knorr, Coca-Cola and Heinz featured in both the Irish and European top 10, with few native Irish favourites having a presence outside the country.
New entrants
This year’s ranking saw 25 Irish brands making it into the top 50 at home and, of these, 17 grew their penetration on last year. Of the six brands entering this year’s ranking four are Irish, Charleville, MiWadi, Country Kitchen and Carroll’s of Tullamore.
Kantar Worldpanel director David Berry said that Irish brands “continue to represent a strong contingent in our shopping baskets”.
“It’s promising that they’re succeeding in the same space as pan-European and global businesses,” he said.
“This isn’t just true of food brands. Sector specific rankings show brands like Lyons, MiWadi and Killeen all performing better than their international competition.”
Written by Paul O’Donoghue and originally published on Fora a new business publication for Irish startups and SMEs.
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Let it go….
@HearMeNow33: Are you mad? This will be wall to wall, for a few weeks.
@Tommy Berry: True. Can’t let a chance of some shinner bashing pass them by.
@Seán Óg: says the shinnerbot
@Denis Logan: How predictable of you.
When is the Gardaí report on Charlie Flanagan potential Covid-19 breaches at Colm Horkan funeral
@tirnanog1979: no comparison and you know it
@Jane: Both funerals broke the regulations Jane and you know it.
@tirnanog1979: that would be Detective Garda Colm Horkan.
@Seán Óg: SF could have sent representatives to Mr Storeys funeral as happened with Garda Horkans funeral and I don’t think anyone could have complained. Instead SF attended the funeral en masse, traveling from all over the country to do so and gathered in a graveyard to give a graveside oration where no burial was taking place.
@Jane: Nonsense, they were as bad as each other
@Jane: Both funerals had large crowds and poor social distancing. If you admonish SF for the Storey funeral then surely you must do the same for Garda Horkan’s funeral. Your disliking of SF seems to be clouding your judgement Jane.
@Seán Óg: but only one was attending in very large numbers by political party reps from all over the country. That’s the difference.
Why is it even when SF are obviously wrong no criticism is allowed?
Why do ye want to replace a crowd that dodge questions with another crowd that dodge questions?
@Jane: Critism is allowed Jane, but the obvious point you insist on ignoring, is that critism is selective and hypocritical. As was pointed out, you cant criticise one and not the other – but in your case, you did just that.
To me, both were wrong. It would seem, that to you, there is only political captital to be made from criticising one.
@tirnanog1979: It ill behooves Shinners to comment on any Garda’s funeral —–They were responsible for quite a few in their time and indeed have been known to give rapturous acclaim to certain Garda’s murderers.
@Angela McCarthy: and you are ignoring the involvement of a political party in only one of the funerals. A political party that was involved in the making of the rules for everyone else in that jurisdiction.
@Jane: A political party? dont you mean political parties, as more than one seems to be set on debating it. but not the other.
@Angela McCarthy: not sure what you mean by that Angela. Only one party is in bother over it because only one party attended en masse. Bringing a crowd to the graveyard unnecessarily was just ridiculous.
Everyone understands that Bobby Storey was an important figure in SF and as such no one would have batted an eyelid if some of the senior politicians in SF had attended as was done with Garda Horkans funeral.
@Jane: Where did I say no criticism is allowed? People attending both funerals broke government guidelines. So don’t cherry pick your outrage Jane. Call a spade a spade.
@Seán Óg: tell you what Sean you just continue to ignore what are the obvious differences between them as I’ve pointed out above. And continue to be outraged at all and any criticism leveled at SF.
@Jane: I have criticised SF over the attendance of Bobby’s funeral. Because it was wrong to stage a funeral with those numbers in attendance. But you ignore the fact that large numbers attended the Garda’s funeral, including some politicians. Same rules for everyone Jane.
One rule for that crowd, Sur they are the “law” 8 cremations the same day and no one allowed .
@Ger Murray: who’s that crowd ?.
@Airwave81: The uniformed woman and men that lined the streets
Clear the decks, Nolan show can’t wait to ramp up the whole funeral again, rest in peace Big Bobby, a giant among men.
now could they start investigating collusion with he uvf
The usual crowd talking about people in uniforms blah, blah, blah. What I saw were people in ordinary clothes coming out to see a true republican being laid yo rest, with a quarter of a million watching online which Sinn Féin Féin set up. The PSNI have already stated that there were no problems with it. Establishmemt supporters again trying to take away from their parties failure. No bank bailout? Ha ha
Just ticking a box… Nothing will happen
have your say