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Vodafone's attempt at a higher-end phone gets it mostly right

After experimenting with a number of cheap devices, Vodafone is now thinking bigger.

Score: 7.75/10

Verdict: Although it doesn’t excel in one main area, Vodafone has put together a great all-rounder smartphone.

WE HAVE NEVER been more spoilt for choice when it comes to cheap phones. From the OnePlus range to Motorola, the sheer number of good devices out there for lower prices means it’s difficult to go wrong.

Another name to add to that list is Vodafone, which impressed with the cheap but very cheerful Smart Ultra 6, a large phone which specs that went above and beyond its price range.

That has been followed up with a more premium device, which is higher in price and specs. And for the most part, it succeeds.

Platinum by name

If you’re going for a name like Platinum, you want to have the design, hardware and software to back it up. For the most part, the design is good, even if it’s not exactly eye-catching. With an aluminium bezel and glass backing, it’s a middle-ground between budget and premium styles.

The volume buttons and power button are placed on the right-hand side while a dedicated shutter button for the camera is on the left. All of them have ridges so you can identify them pretty easily if you have to fumble around in your pocket, although it does detract from the style somewhat.

phone twirl

The fingerprint scanner is located in the centre just underneath the camera lens. While it’s responsive, its small size can sometimes mean you spend a little longer than expected positioning your finger correctly.

Keeping things simplified 

Since it’s a Vodafone device, it was inevitable that it would include its own mandatory apps and widgets on the device. Thankfully, these are kept to a minimum and while you have to use the likes of Call+ and Messages+, that’s as far as it goes in making you use its services.

The help widget is probably one of the more annoying inclusions since it’s based on around phone tips and offers, but you can replace the Vodafone launcher with the Google one instead so it’s a minor inconvenience.

The phone runs on Android Marshmallow with few changes made to it, a wise move from Vodafone. Of the different features it brings with, easily one of the best is Doze which helps prolong battery life when it’s not in use. Generally, we got a day and a half to two days of use from it which is pretty good going.

It also has a great 5.5-inch AMOLED screen which doesn’t rival the big players but gives a good account of itself.

Photo 2

And everything is responsive. Apps load up quickly, you can play the likes of Dead Trigger on the highest graphical settings without too much trouble, and slowdown is almost non-existent.

The chipset it uses isn’t the latest version, but you wouldn’t notice it unless you like to be at the bleeding edge.

Candid camera

Like all modern phones, it feels like their success hinges on whether the camera is good. The Platinum does give a good account of itself although it won’t be threatening Samsung’s Galaxy S7, the HTC 10 or Apple iPhone 6s anytime soon.

camera

Double-clicking the shutter button boots up the camera pretty quickly and under normal lighting situations, it handles the situation well. There are small problems with it, anything low-light and it struggles to fit in detail and at times, it can take a moment or two trying to focus on the subject you tapped on, but overall performance is satisfactory.

After using it, you feel like the camera interface could have done with a little more thought. Changing modes requires you to swipe left-to right to move right, which goes against most smartphone interfaces, while the inclusion of four modes for the front.

The shutter button, while not essential, felt a bit stodgy making the double-click to wake function harder.

The front-facing camera is of similar quality, and includes a forward-facing flash and beauty mode slider (a now obligatory feature) for smoothing out your skin.

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Should you buy one?

An obvious drawback is it’s locked to Vodafone so if you’re on any other network, you’re out of luck unless you switch, but the Platinum 7 manages to be a good all-rounder that is more than the sum of its parts. It doesn’t excel in any one place, but it doesn’t need to when it gets most things right.

If there’s a quibble, it doesn’t match the same value for money the Ultra Smart 6 offered, but you still get is an attractive mid-range phone that isn’t quite premium but is worth considering.

Pros

- Great hardware for the price.
- Keeps bloatware to a minimum.
- Consistent all-rounder.

Cons

- Locked to Vodafone network.
- Is a bit cheap-looking.
- Camera isn’t great in low-light situations.

The Smart Platinum 7 costs €399 on PAYG (Free – €99 on bill pay) and is available in Vodafone.

Read: Want to try out new phone features before anyone else? Sign up for beta testing >

Read: Today is the 25th anniversary of the public internet in Ireland >

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36 Comments
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    Mute zebadie
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    Feb 15th 2022, 12:54 PM

    Maybe the new sponsor will be TOYOTA.. They’ll only need another “O”

    656
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    Mute frank griffin
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    Feb 15th 2022, 4:37 PM

    @zebadie: he owns tayto. Crisps as well as tayto park

    19
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    Mute frank griffin
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    Feb 15th 2022, 4:37 PM

    @zebadie: he owns tayto. Crisps as well as tayto park

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    Mute frank griffin
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    Feb 15th 2022, 4:38 PM

    @zebadie: he owns tayto. Crisps as well as tayto park

    1
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    Mute Kevin50
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    Feb 15th 2022, 5:41 PM

    @frank griffin: not anymore and not for some time….please be informed before making such things

    26
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    Mute Pat Redmond
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    Feb 15th 2022, 9:03 PM

    @zebadie: I say say Tayto, you say Toyota

    7
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    Mute Stealth
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    Feb 16th 2022, 7:57 AM

    @zebadie: humm self paying park that doesn’t need visitors to turn a profit

    1
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    Mute Simon Murdoch
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    Feb 15th 2022, 1:12 PM

    So can we just all agree it should be renamed to Parky McParkface?

    425
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    Mute Stuart Doherty
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    Feb 15th 2022, 1:15 PM

    Whatever the outcome im sure it will be Hunky Dory….

    360
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    Mute James Beattie
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    Feb 15th 2022, 1:33 PM

    It should be called Fianna Fáil park. They are taking us all for a ride for many years now.

    284
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    Mute Daniel Roche
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    Feb 15th 2022, 2:22 PM

    @James Beattie: Living rent free in your head.

    137
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    Mute James Beattie
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    Feb 15th 2022, 2:42 PM

    @Daniel Roche: ‘rent free’ you say. The irony of your comment. Rents have gone through the roofs because of neglect and greed of FF and FG.

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    Mute Richie Cosgrove
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    Feb 15th 2022, 3:24 PM

    @James Beattie: What’s that got to do with crisps, James?

    43
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    Mute James Beattie
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    Feb 15th 2022, 4:49 PM

    @Richie Cosgrove: revert to my initial comment, good lad

    12
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    Mute Paul Shepherd
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    Feb 15th 2022, 5:24 PM

    @James Beattie: admission fee to be paid in a brown envelope in the car park?

    11
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    Mute John Mulligan
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    Feb 15th 2022, 6:32 PM

    @James Beattie: or sinn fein Park, all the rides will be free.

    19
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    Mute JusticeForJoe
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    Feb 15th 2022, 8:03 PM

    @John Mulligan: That’s lame. Think about it, though. Do you really think this circus should just continue forever? Cos unless you vote them out, that’s all you get. But ever still so progressively worse. Heads need to roll for decades of incompetence, inaction and greed that continue to push new boundaries every day.

    5
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    Mute Kevin Collins
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    Feb 15th 2022, 12:59 PM

    That’s a shame. I’d say they made a packet from it over the years all the same.

    279
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    Mute Sean Stevenson
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    Feb 15th 2022, 1:02 PM

    sad that something as Irish as tayto isn’t even Irish owned

    123
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    Mute michael walsh
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    Feb 15th 2022, 1:09 PM

    @Sean Stevenson: it is Irish owned

    53
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    Mute Clubhouse Barman.
    Favourite Clubhouse Barman.
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    Feb 15th 2022, 1:13 PM

    @michael walsh: No ze Germans own it.

    140
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    Mute James Rock
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    Feb 15th 2022, 1:16 PM

    @michael walsh: Intersnack. German owned. Bought out Largo Foods

    61
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    Mute E.J. Murray
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    Feb 15th 2022, 1:46 PM

    @James Rock: — The Tayto brand in NI isn’t owned by Intersnack, it’s still out on its own. I don’t know which of the two sponsored the park.

    7
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    Mute Daragh Cassidy
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    Feb 15th 2022, 3:09 PM

    @Sean Stevenson: Neither is Guinness sure…

    22
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    Mute SPQH
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    Feb 16th 2022, 10:40 PM

    @Sean Stevenson: Aer Lingus

    1
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    Mute Simon Murdoch
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    Feb 15th 2022, 1:11 PM

    So can we just all agree it should rename to Parky McParkface?

    61
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    Mute MrHammey12
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    Feb 15th 2022, 6:52 PM

    @Simon Murdoch: So YOU are Parky McParkface

    1
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    Mute Billy Flood
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    Feb 15th 2022, 1:51 PM

    Tír na Óg

    64
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    Mute Noel Donohue
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    Feb 15th 2022, 12:54 PM

    Advertising obesity

    58
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    Mute Peter
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    Feb 15th 2022, 1:21 PM

    @Noel Donohue:

    Hit a nerve?

    133
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    Mute Jacqueline Langley-Evans
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    Feb 15th 2022, 8:10 PM

    @Noel Donohue: are you for real?

    10
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    Mute Will
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    Feb 15th 2022, 3:37 PM

    Lidl are buying it and calling it Okey Dokey Park

    65
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    Mute Nameo Maximus
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    Feb 15th 2022, 2:23 PM

    Please please please let it be Jurassic Park!

    54
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    Mute John Kenny
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    Feb 15th 2022, 2:05 PM

    I heard Tayto Pk burnt down last night!
    Burnt to a crisp!

    69
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    Mute Dave Hammond
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    Feb 15th 2022, 1:40 PM

    Ah them theme parks always end up as mickey mouse operations anyways

    51
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    Mute Ieva Giedrimaite
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    Feb 15th 2022, 2:51 PM

    That zoo is terrible for the animal welfare. Never going back again

    36
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    Mute John Sheahan
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    Feb 15th 2022, 3:39 PM

    We are excited to rebrand as “Tae Toe Park”.

    22
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    Mute Elvis
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    Feb 15th 2022, 2:50 PM

    Pringle Park sounds better……

    21
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    Mute J
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    Feb 15th 2022, 2:48 PM

    Last time I was there I parked in the Itchy lot

    13
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    Mute Serge the llama
    Favourite Serge the llama
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    Feb 15th 2022, 2:21 PM

    Hoping they rename it : Morbeg land…

    11
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    Mute Desmond Wisley
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    Feb 15th 2022, 2:55 PM

    Walkers Park

    9
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    Mute Garreth Byrne
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    Feb 15th 2022, 2:58 PM

    Spud Park. Ask the Murphys to run it.

    10
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    Mute David Skelly
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    Feb 15th 2022, 6:16 PM

    I thought the name was a little stale.

    8
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    Mute Teresa O'Halloran
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    Feb 15th 2022, 4:02 PM

    Barry’s Tea Park? Kerrygold Park? The Happy Pear Park? ……..

    7
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    Mute Irish Antichrist
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    Feb 15th 2022, 4:37 PM

    Meanies and Batch Bread Park

    8
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    Mute Oisin Scollard
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    Feb 15th 2022, 11:28 PM

    Walkers next? ” A Walkers in the park “

    4
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