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Hotel rooms more expensive across the country as wedding market bounces back “in a strong way”

The Crowe Horwath Annual Ireland Hotel Survey for 2015 shows that the average room rate for hotels across Ireland now stands at €92.15.

THE COST OF a room in a hotel for one night’s stay rose by €10 last year, according to figures in a new national survey.

The Crowe Horwath Annual Ireland Hotel Survey for 2015 shows that the average room rate for hotels across Ireland now stands at €92.15, up from €82.29 in 2014.

The survey also shows that business is picking up in hotels across the country, with the national average room occupancy level standing at 71.1% last year, up from 67.8% in 2014.

As with other years, Dublin leads the charge in terms of growth and average cost.

Occupancy stood at 80.7% in the capital last year, and the average rate charged for a room in Dublin was almost €112, up from €97 in 2014 and a whopping €20 above the national average.

Hotels in Dublin are significantly more expensive than other areas, with rooms along the western seaboard costing on average €74.20 per night.

Other notable figures from the survey include:

  • Five star hotels have had an average rate increase of €23.94 to €181.08
  • The lowest monthly average room rate is in the western seaboard region at €60.32 in January
  • The highest average is in Dublin during September at €123.97
  •  Great Britain continues to be Ireland’s largest market with 12.1% market share and the USA in second with 10.3%
  • Dublin was more reliant on room rates, whereas hotels outside the capital made more money through food and drink sales, leisure centre memberships and golfing packages

The survey also shows that Dublin hoteliers earn twice as much pre-tax profit per available room as their counterparts along the western seaboard.

Pre-tax profit per room stood at €16,913 in the capital against €8,053 in the western seaboard.

Weddings

The weddings market has also bounced back “in a strong way” for regional areas, especially for hotels in the midlands and the east, Crowe Horwath partner Aiden Murphy told Fora.ie.

“We’ve seen greater spend on weddings in 2015 on the back of higher consumer spending and confidence,” he said.

A lot of hotels priced down their wedding products in 2011 as the sector dwindled, he explained.

Price structures have since changed to a price per head and wedding couples are buying more expensive packages.

Brexit

Commenting on the report in general, Murphy said 2015 had been a good year for the hotel industry and 2016 was set to continue that trend.

“2016 looks very positive and is set to deliver another year of growth for the Irish hotel market as overseas visitor numbers increase, as employment and the economy improve further,” he said.

But Murphy warned that the effect of the UK’s decision to leave the EU could have unforeseen consequences for the industry.

“The effect Brexit and the recent falling Sterling rate will have on the Irish hotel sector in 2016 is relatively unknown,” he said.

“Travel plans are unlikely to be changed for 2016 but future visitor numbers could be affected.

As sterling weakens the UK market will start to feel the full impact of increases in Dublin rates and UK visitors may opt for other more competitive Sterling destinations.

Crowe Horwath is an accountancy firm and acts as an advisor to the Irish hotel sector.

With reporting by Conor McMahon for Fora.ie

Read: Poll: Are Dublin hotel rooms over-priced?

Read: Will the government really be able to stop using hotels to house the homeless by next year?

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34 Comments
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    Mute Sean Beag
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    Nov 26th 2012, 8:43 AM

    Party based voting is a perversion of the democratic process. It should be illegal to force a TD to vote a certain way. They are supposed to represent their constituents views.

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    Mute Jim Walsh
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    Nov 26th 2012, 5:57 PM

    They are elected on a party platform as opposed to their own views. Therefore its reasonable to assume that most people voting for them are also voting on the party platform. It would then be wrong for them to suddenly decide that they don’t want to represent that platform. If that’s what they want they should go as an independent before the electorate.

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    Mute Brian O'Sullivan
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    Apr 18th 2013, 10:25 AM

    There’s nothing wrong with party based voting, per se. It’s party based speaking time in the Dáil that’s the problem. The smaller your party, the less time you have to speak. If you’re an independent, you’re screwed unless you put together a technical group.

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    Mute Derek Byrne
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    Nov 26th 2012, 9:03 AM

    Is the catholic church or the government running this country ?

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    Mute Dave Harris
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    Nov 26th 2012, 9:31 AM

    Or in other words ‘Is the catholic church or the government RUINING this country?

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    Mute Mjhint
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    Nov 26th 2012, 11:54 AM

    We have no idea how much the catholic church runs the government. Any politician that is catholic could face excommunication on these matters. Thats the gun being held to their head.Do we really want to live in a state run by an organisation without credibilty. This is a fight to the death for the catholic church. They see their power slipping away.

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    Mute feck'n voters
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    Nov 26th 2012, 4:02 PM

    Since all the Sunday collections have nearly stopped the Fs (FG/FF) have directed larger amounts of tax payers money into church controlled charities (Ruhama, Immigrants Council of Ireland…).

    Those charities in turn use their citizen paid PR departments to push church policy from an ‘independent’ advocacy position. The local TD gets to cut the ribbon at the next charity event, they get elected for ‘doing good for the community’ (non-church groups don’t have a chance) with the aid of the few votes the church can muster.

    The whip ensures that there is no free vote and the church/government policy/finance/vote loop is closed.

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    Mute Chris Galligan
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    Nov 26th 2012, 9:26 AM

    There should be no obfuscation or waffling on this matter. We need to legislate with safeguards for all. Its a disgrace that we have, after all this time, exported our problems abroad as if it never happens. Typically Irish solution to an Irish problem, stick our heads in the sand and hope it goes away. We need “Savita” legislation now.

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    Mute Garry Fitzgerald
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    Nov 26th 2012, 12:05 PM

    We need to legislate with safeguards for all…………………what in all that’s holy could this mean?

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    Mute ⚡Wynnner⚡
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    Nov 26th 2012, 10:10 AM

    Meanwhile over 4,000 women still travel to the UK, it’s really time we face the reality instead of continuing to stick our heads in a sandbox

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    Mute werejammin
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    Nov 26th 2012, 9:02 AM

    Another insult to our intelligence by the masters, Fine Gael. They haven’t the nerve to vote as a party on the matter after Savitas death,so are hoping to weasel around it with a free vote.

    Don’t believe me? Where was Shatter calling for a free vote back in April on the same matter?

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    Mute Garry Fitzgerald
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    Nov 26th 2012, 10:50 AM

    “an insult to our intelligence”…….mmmmmmm?

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    Mute Paddy Rooney
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    Nov 26th 2012, 10:13 AM

    Has the Dáil ever had a free vote recently, it must be one of the world’s most whipped parliaments.

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    Mute Colm OConnor
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    Nov 26th 2012, 6:09 PM

    Any TD who votes no is blocking the democratic will of the people. No TD should even countenance voting no.

    In terms of abortion in general, I don’t think parties should have policies other than a commitment to hold referenda or not. That said, every candidate should state the way they would vote on such matters before the election.

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    Mute Barry McSweeney
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    Nov 26th 2012, 5:48 PM
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    Mute Dermot O'Reilly
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    Dec 19th 2012, 9:40 PM

    A free vote for all TDs is essential. Otherwise we will have a dictatorship headed by Dictator Enda!

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    Mute Dermot O'Reilly
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    Dec 19th 2012, 9:35 PM

    Some say that the Supreme Court decision on the X case is probably incorrect and unconstitutional. If true why has the Expert Committee of Advisers not recommended a review of the X case before recommending legislation.FG gave a or election commitment that it would NOT legislate for abortion.It is now doing so. FG has adopted the policies of the Labour Party on abortion. If the government do not reassess its position FG will be wiped out at the next election. Remember the VAT on children’s shoes! Sad!

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