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What made Trump's 'Make America Great Again' slogan so powerful?

It was the slogan that he built a campaign on.

GOP 2016 Trump Hats Jae C. Hong Jae C. Hong

AS A CAMPAIGN slogan, it wasn’t new.

But by taking ‘Make America Great Again’ – previously used in campaigns like Ronald Reagan’s – and making it his own, Donald Trump helped to reflect his supporters’ desires and move towards an unexpected victory.

Today, the new President-elect of the United States pledged to be a “President of all Americans”, telling people that:

Ours was not a campaign, but rather an incredible movement of people who want a better future for themselves and their family.

Key to that movement was tapping into the fears of voters who felt that the America they lived in, the America they loved, had gone downhill. The slogan speaks to people who desired not just for a new America, but one which takes its cues from the America of old – America updated. America V 2.0.

A return to the past glory days, to employment, to stability, to working together to realise the American dream.

Those who felt that the America of 2016 held nothing for them could look to Trump as someone who promised a return to the ideals they held dear.

But with Trump’s varied and controversial views on women and minorities, there were millions others for whom ‘Make America Great Again’ made them fear a return to pre-civil rights era USA.

Trump-Minority Hats Navajo artist Vanessa Bowen wears her Make America Native Again hat at a printing shop in Albuquerque, New Mexico. Bowen says she designed the hat after concluding Trump's œMake America Great Again slogan spoke of a time when whites excluded minorities Russell Contreras Russell Contreras

Bill Clinton used the phrase himself at a campaign event in 1991, and again in a campaign ad for Hillary in 2008 – but when it came to Trump, he said that the use of the phrase was racist.

Given the amount of social change that has gone on in the US in the past century, the slogan Make America Great Again could, in some people’s eyes, return the country to an era where multiculturalism and social progression were disfavoured.

As Tavis Smiley of PBS wrote, the slogan raises many questions – not least of which: How is Trump defining greatness?

And to what specific period of American greatness are you wanting us to return?

Smiley gave the example of a student who asked him during a talk:

Mr Smiley, do you believe that given the crisis state of our democracy, we black folk could ever find ourselves enslaved again?

Make America Great Again connects with the patriotic, American dream-focused attitude of those who herald their great country. But it also sparks fears of a return to an America where ‘great’ equaled power for some, but not for all – and a fierce fight needed for progression.

A clear objective

Campaign 2016 Obama Pablo Martinez Monsivais Pablo Martinez Monsivais

So what makes a slogan like Make America Great Again so effective?

Eoghan McDermott is director of the Communications Clinic, which specialises in communications training. He has advised politicians, campaigners and the media on their approaches to campaigns, and told TheJournal.ie:

What you’re looking for in any slogan, whether it’s for a company or a business, is to be able to in a clear and concise way sum up what you’re all about. So Trump clearly had an objective of a message that he would make America great again.

“However,” continued McDermott, “a slogan is useless if it is isn’t targeted at a specific audience”. It also needs to resonate with people in terms of the message it sends out.

In one way, Make America Great Again – or #MAGA on Twitter – means whatever the supporters want it to mean. If they share the same political beliefs as Trump, then it’s clear to them what a ‘great’ America is – or was.

What Trump did with Make America Great Again, said McDermott, was appeal to “disenfranchised people who no longer believed America was the great country they had grown up in and lived in and loved, and so it connected with them”.

I think if you compare it to the Fine Gael slogan ‘Keep the recovery going’, it was a pithy short slogan but that didn’t resonate with a core audience and didn’t connect with them in a way that was meaningful.

McDermott noted that Trump’s slogan appealed to people who “felt they were becoming marginalised under Obama’ presidency” and those who distrusted Hillary Clinton,

“I think there was a huge distrust of Hillary Clinton and if the things that happened to Trump were to happen to any other election candidate or any other person, they would have dropped out,” said McDermott. “If Mitt Romney was caught saying the things that Trump said or Mitt Romney was doing the things Trump did, I think Romney would have had to drop out.”

As an orator, Trump has been less than impressive, but it hasn’t always been so much about what he is saying – though what he was saying was at times unprecedented froman election candidate – but also how he has been saying it.

“He is somebody who is supremely confident in what he is saying,” said McDermott.

I think he has the capacity to dominate the media by saying things that media find interesting. And I think he has a capacity to say things in layman’s terms that that audience he is targeting can understand. He speaks to people’s emotions and plays on that rather than anything else.

Trump knows, said McDermott “that there are large swathes of  the population that are internally focused and wondering ‘what is in this for me?’ and they have the sense over the last four, or maybe eight, years that there has been very little in it for them” and so is able to capitalise on this.

Clinton’s campaign

Election 2016 Clinton Andrew Harnik Andrew Harnik

As for Hillary Clinton, McDermott said his criticism of her campaign would be her “inability to create a really clear vision of what America would look like under her presidency”.

The slogans most connected with Clinton were Stronger Together and I’m With Her, the latter being most effective in terms of connecting with her supporters – but not so much with bringing new people into the fold.

This again speaks to the power in Trump’s slogan. Clinton spent a lot of time reacting to issues, pointed out McDermott. “Which again you could say is partly due to Trump’s capacity to dictate the agenda, which led her to fighting on his territory.”

Whether it is in an election or a referendum, what you are always trying to do is get opposition on your territory.

Not only did Clinton not always get Trump onto her territory, but the scandals around her email server helped to confirm the suspicions that were in some people’s minds.

As for whether Trump can indeed make America great – and what ‘great’ means in the eyes of the people who call it home – we will see what happens when he settles into his new role in 2017.

The reaction to his election today showed that though swathes of people believe that the America he envisions will hold jobs, hope, and unity, there are others who see it as a fractured country with deep divisions.

Read: Donald Trump has been elected President of the United States>

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98 Comments
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    Mute LITTLEONE
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    Nov 9th 2016, 1:39 PM

    Because you had a Clinton in the other corner. All that was wrong with America. The clinton’s.

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    Mute Billy Mooney
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    Nov 9th 2016, 1:56 PM

    Sanders could have beaten them both had he run as an Independent. But unfortunately he sold out and missed an historic opportunity to build a mass movement of the working class to take on the ruling elites and the billionaire class. The path of lesser evilism has a long track record of failure for the majority.

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    Mute michael collins
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    Nov 9th 2016, 1:59 PM

    @Billy Mooney: hilarious

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    Mute αησηвℓιтz
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    Nov 9th 2016, 2:16 PM

    Sanders wouldn’t have had a chance as an independent. Clearly you don’t understand how the presidential voting system works.

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    Mute For Connolly
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    Nov 9th 2016, 2:21 PM

    @Billy Mooney: Sorry Billy, but most likely Sanders running as an independent would have merely split the democrat vote and picked up a minority of the middle. Today we would have been reading about how Bernie lost the election for Hilary (even though it would not have been the case, and how the american people rejected his brand of Socialism.

    There was always a risk of the Democrats losing this election if they ran a scandal laden, deeply flawed clinton. They gambled, they lost. They needed a Sanders/Warren ticket, they went with the political establishment instead that America has now firmly rejected.

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    Mute Dain Bramage
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    Nov 9th 2016, 2:33 PM

    The AAA clowns don’t know how anything works.

    38
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    Mute Billy Mooney
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    Nov 9th 2016, 2:52 PM

    @αησηвℓιтz: And Trump didn’t have a chance of firstly winning the Republican nomination and then of winning the presidency but he did. The old certainties no longer apply as you clearly don’t understand..

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    Mute Dain Bramage
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    Nov 9th 2016, 2:54 PM

    Is that out of touch elitist cringe merchant Ruth Coppinger going to eat her words now? Anti austerity my hole.

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    Mute Billy Mooney
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    Nov 9th 2016, 2:57 PM

    And nor would Sanders winning have been the most important objective as he would of course be hamstrung by a Republican and Democrat controlled House and Senate. The key task it to a build mass movement and a political party of the working class from the ground up to challenge the capitalist oligarchy. And the capitalist establishment will fight tooth and nail to prevent this as they understand perfectly that this is the only force that can defeat them.

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    Mute Billy Mooney
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    Nov 9th 2016, 2:57 PM

    @Dain Bramage: What are you dribbling about?

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    Mute stevenocarroll
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    Nov 9th 2016, 3:03 PM

    @Billy Mooney:

    People are sick of people like you with your fake worker & people support talking only about austerity while giving away the ground from under them with your support for multiculturalism and mass-immigration the main policy that exploits and genocides the Irish people as laid out by the U.N charter on genocide. Shame on AAA and PBP – the OpenBorder Extremists.

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    Mute Billy Mooney
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    Nov 9th 2016, 3:15 PM

    @stevenocarroll: They can’t be too sick as the AAA/PBP is up 3 points to 9% in the latest poll.

    http://www.thejournal.ie/poll-aaapbp-3054477-Oct2016/

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    Mute michael collins
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    Nov 9th 2016, 3:17 PM

    @Billy Mooney: it really must sicken you to see the working class vote for the right :D

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    Mute Billy Mooney
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    Nov 9th 2016, 3:22 PM

    @michael collins: It must sicken you to be in coalition with FF as less and less of the working class are voting for FG or FF:)

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    Nov 9th 2016, 3:24 PM

    @Billy Mooney: with the wave of right wing thinking sweeping the planet its not hard to see why you are so upset :D

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    Mute michael collins
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    Nov 9th 2016, 3:27 PM

    @Billy Mooney: not half a sickened as the AAA must be seeing as the working class always rejects them, you do a fine job at ensuring their irrelevance :D

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    Nov 9th 2016, 3:28 PM

    @michael collins: By “right wing thinking” do you mean the seeds of fascism? Because we should all be upset about that or are you secretly excited by the prospect in your dark little heart?

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    Nov 9th 2016, 3:30 PM

    @Billy Mooney: all the rejection is bound to have you numpties livid :D

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    Mute Billy Mooney
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    Nov 9th 2016, 3:36 PM

    So even you draw the line at fascism mickey? Good to know.

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    Mute michael collins
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    Nov 9th 2016, 3:37 PM

    @Billy Mooney: have you looked at that facist state Venezuela recently, a lefties wet dream

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    Mute Dain Bramage
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    Nov 9th 2016, 3:38 PM

    The below poster summed it up well. Fake people and worker supporters. You and your fellow AAA muppets are just in it for yourselves. Nothing but a bunch of Brussels lick arses.

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    Mute Crimson
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    Nov 9th 2016, 3:41 PM

    Billy. Wasn’t Sanders bullied and pushed off a stage once by a couple of rabid female BLM protesters a few months back? What makes you think he could hold the position of POTUS

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    Mute stevenocarroll
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    Nov 9th 2016, 4:10 PM

    @Billy Mooney:

    AAA/PBP are enemy of the people:
    Ireland has historically lagged trends in the US and UK by 15 years. With the internet you will see an Irish party that is pro ethnic Irish and pro Irish resources for our own people within the next few years.

    Always look at the long term Billy, your 3 points may even increase in next few years as people recognise main parties for what they are, however give it about 6 years and they will look past your false promise while you give away their birthright, there is no fight against austerity without making your ethnicity or nation safe and secure and its resources safe.

    Multiculturalism has been used as screen for exploitation of ordinary people while it also wrecks the 3rd world, leaving the very poor wretched, while drawing the criminal or more capable to leave their countries and not work to make them better – you Billy are unwittingly working for the coporations, an enemy of the people.

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    Nov 9th 2016, 4:24 PM

    @Crimson: I don’t know. Was he? What makes you think that would disqualify him from being President? What disqulaified him in reality was that he sold out a magnificent movement of the working class when he endorsed Clintom

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    Mute Billy Mooney
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    Nov 9th 2016, 4:26 PM

    @stevenocarroll: You’re a xenophobic loon and thankfully your politics has never gained any traction in Ireland. Maybe head over to France and have a chat with the Le Pens?

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    Mute Titus Groan
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    Nov 9th 2016, 4:40 PM

    You think Bernie would stand a chance after what was said about Clinton? I guarantee you, the red states would have seen him as something certain Americans think are worse than crooks: communists. That’s what they would have said.

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    Mute stevenocarroll
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    Nov 9th 2016, 5:04 PM

    @Billy Mooney:

    “Xenophobic” means to have an irrational fear of the foreigner.

    Now explain how I have an “irrational” fear of the foreigner. Were Irish people who fought to keep their territory for their children and descendants, for millenia including Connolly and the men and women of 1916, were they “Xenophobic”?

    Are Tbetans who want Tibet for Tibetans, are they Xenophobic? Are Palestinians who want Palestine for the Palestinians, are they xenophobic? Are any ethnic people who want to protect what their ancestors bequethed to them, are they all xenophobic? I think you are a person filled with hate, you try to camouflage that hate by presenting as humanitarian, while you vent that hate in a hatred for white ethnic peoples.

    My kind of politics is what Irish and every single people in the world, each one with a unique and specific ancestral and cultural heritage, passed on from generation to generation, hence why ethnicities exist, they all fought to defend the territory and ethnicity that their forefathers and ancestors handed on to them, same as the people in 1916, who fought to protect our resources and our ancestral heritage from a multicultural British imperial globalist tyranny that tried to exploit us, which has been replaced by a new multicultural imperial globalist tyranny, the ones you now serve and work to enslave the Irish people and all the worlds people, the globalist super-rich who are your masters.

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    Mute Billy Mooney
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    Nov 9th 2016, 5:45 PM

    So following your logic then, America belongs to the ethnic Americans then such as the Sioux, Cherokee etc. The nations resources belong to these tribes and not to the descendants of immigrants? When would you plan to start the deportation of all the non natives from the U.S? Including Trump of course.

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    Mute Billy Mooney
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    Nov 9th 2016, 5:51 PM

    And will we need a DNA test in order to prove our ethnicity to be allowed stay in Ireland? What about those with Norwegian or Norman ancestry? Do we have to send them back “home”?

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    Mute Billy Mooney
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    Nov 9th 2016, 5:53 PM

    I have German Shepherd. Can he stay?

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    Mute stevenocarroll
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    Nov 9th 2016, 6:10 PM

    @Billy Mooney:

    Seeing as white Europeans, the Solutreans got to America first and were butchered by the Indian-Americans, then no, Billy, America is actually European. However more territory should be given to the Indian-americans. People Europeans and Chinese went to America thinking it a “New World”, they did not go to countries that they knew were sovereign settled territory like China, Mongolia, Turkey, Poland etc, they did not think of America as being settled and sovereign in that way, they thought it was open un-owned country, but also the Indian-Americans themselves allied to different European nations to get the better of other Indian-Americans.

    Also Billy, the United States is a European made state, it is not the same entity as America. The United States was founded, built and fought for by Euro-Americans, it gave the world the model of constitutional freedoms that the rest of the world emulates or aspires to. So without the European you would not have the abolishment of slavery, the rights of workers etc, (saudi Arabia only officially abolished slavery in 1968), it was the British navy who pursued the end of slavery.

    So U.S is european as is America from the Solutreans, we have a right to continue to allow a certain amount of Europeans to go there. As stated more territory should be given to Indian-Americans, but the right of the European to the continent preceeds them.

    But even if it didn’t it is a special case and does not disavow 200million people of the right to be there, partly because of the arguments above. But also because the Indian-Americans, had the right to fight the Europeans to defend their territory, we Irish also have that right and are being denied it.

    And that has no bearing on Irish people having the right to their own territory just because 1 race who slaughtered Europeans were conquered in turn by Europeans? Why does any ethnicity have to open up their ancestral sovereign territory therefore for ethnicities not involved in that american history? We don’t. And remember every ethnicity has historically had the right to bear arms and resist and fight to defend themselves, if you want to compare things, then it is the right of every ethnic Irishman to take up arms to stop immigration, it is no different. Our resources and ancestral heritage is being exploited and our ethnic survival is at stake.

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    Mute stevenocarroll
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    Nov 9th 2016, 6:22 PM

    @Billy Mooney:

    Irish people are already related to other western European peoples. We are from the same family tree as them. It is analogous to saying, we are from same ancestral Western European family composed of all different family members, so there are degrees of relatedness. The fact of the matter is, western Europeans are most related, more so than East Europeans, who in turn are more related to each other ancestrally and culturally.

    So when you talk about Normans and Norwegians (which are the same people, because the Normans were originally from scandinavia) you are talking about tribes that we Irish as Gaels, Celts and pre-Celts were already neighbours of for different periods of time on the European continent, in fact for example the Brigantes Celtic tribe was to be found both in Britain and Ireland at one stage.

    But also you forget even at these European inter-tribal levels of rivalry which every race had amongst tribes of their own race, the people on this island had the right and did assert their right to resist and fight the arrival of each wave of immigrants regardless of the degree of relatedness.
    This happened in all races.

    It was only with the British imperial multcultural tyranny that controlled many different ethnicities and races, and tried to use them all by emotionally telling them that they were only of status or worth as part of an empire with shiny trinkets and badges, that they were able to exploit the different tribes and peoples.

    That very same mechanism of appealing to peoples sense of status is what is at work here with an exact same imperial tyranny, called globalism which again wishes to break all bonds that people have, such as the bonds of family, the bonds of tribe, the bonds of ethnicity and race, so that it can open up people, expose them, alienate and weaken them and thus harvest their ancestral birthright and the resources of the land their ancestors carefully handed down to them. You Billy, are unwittingly supporting the aims of the globalist exploitation tyranny.

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    Mute Crimson
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    Nov 9th 2016, 7:48 PM

    https://youtu.be/6BnbwUT7lBg Caved in to a couple of racist BLM members and showed his weakness , makes you think that when the pressure is on in the world stage, what he would cave in to then Billy?

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    Nov 9th 2016, 9:33 PM

    So O Carroll. It was o.k for the Normans and Vikings to invade and slaughter all around Ireland but apparently not the British? Are we not all Western European ancestral cousins after all? Tell us more please. It’s interesting to peek inside the lunacy of your mind.

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    Mute Eamon Mac Gowan
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    Nov 9th 2016, 1:41 PM

    We are beating the “liberal” thought police all over the world, first Brexit and now this truly wonderful event.
    2016 will go down as the year of liberation from PC tyranny, and people will be able to speak freely once again.

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    Mute Neil Mcdonough
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    Nov 9th 2016, 2:11 PM

    @Eamon Mac Gowan: People can speak freely, what are you on about? Or do you mean that people now feel free to air their misogynistic, homophobic and racist opinions?

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    Mute Linda
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    Nov 9th 2016, 2:31 PM

    Eamon I wouldn’t start getting ahead of yourself there. The U.S. has voted for a black, liberal president the last two times, people don’t change their leanings that’s drastically. If people were really listening to what was going on and not the headlines, it was obvious Clinton was going to lose this election to him. That being said, only a minority want his actual policies, I guarantee you he knows that and will immediately become more moderate.

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    Nov 9th 2016, 2:33 PM

    A great day for the alt-right

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    Mute turnitalloff
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    Nov 9th 2016, 2:40 PM

    That’s exactly what he means. Political correctness is merely treating others with decency and respect.

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    Mute Jason Culligan
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    Nov 9th 2016, 2:42 PM

    @Neil Mcdonough:

    “People can speak freely, what are you on about? Or do you mean that people now feel free to air their misogynistic, homophobic and racist opinions?”

    No, people can’t speak freely and that’s a major issue. Look at universities in the US where HR departments are making political correctness courses mandatory for staff. Look at the imposition of safe spaces and trigger warnings there which serve only to protect opinions from being challenged.

    Sure even in the UK now pointing out that certain ethnic groups are responsible for disproportionate levels of crime on social media could easily land you in front of a judge.

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    Mute Linda
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    Nov 9th 2016, 3:16 PM

    And Jason you think that’s going to change significantly? There is still only a small portion of extreme left and right, the majority of people are in the middle who see the importance to always progress forward, that make up still hasn’t changed. I think there’s little doubt that if Sanders ran against Trump he would have won hands down. I wouldn’t think this is an attack on the left but rather an attack on the establishment and political corruption.

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    Mute Eamon Mac Gowan
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    Nov 9th 2016, 3:34 PM

    @Linda: He was a neoliberal, not a genuine liberal.

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    Mute stevenocarroll
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    Nov 9th 2016, 4:02 PM

    @Linda:

    mass-immigration is not progress, that is why you are seeing a backlash.

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    Mute Linda
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    Nov 9th 2016, 5:25 PM

    Well, my money was on Clinton losing this election. I don’t think it was policies but her corruption that did it. My money is now on the U.S. getting a massively toned down, scaled back version of Trumps policies. However I do think we’ll look back on this as the point in which money, the elite and the media started to lose their stronghold of politics.

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    Mute Eamon Mac Gowan
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    Nov 9th 2016, 5:41 PM

    @Linda: The Democrats have only themselves to blame, if they hadn’t screwed Bernie they’d have won by a mile.

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    Nov 9th 2016, 6:13 PM

    I completely agree! I think he would have made a great President.

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    Mute Joe Murphy
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    Nov 9th 2016, 1:44 PM

    Donald Trump is a reminder that you should just apply for that job you want even if you don’t have the experience

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    Mute stevenocarroll
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    Nov 9th 2016, 3:00 PM

    @Joe Murphy:

    What experience had Obama? He murdered 1000s in the middle east with drone strikes, impoverished millions of Americans with his Obamacare.

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    Nov 9th 2016, 4:05 PM

    Impoverished millions with Obamacare! What?!

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    Nov 9th 2016, 4:13 PM

    @An_Beal_Bocht:

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    Mute stevenocarroll
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    Nov 9th 2016, 4:16 PM

    @stevenocarroll:
    When a policy is costing a people either physically or financially – it impoverishes.

    “A sweeping national effort to extend health coverage to millions of Americans will leave out two-thirds of the poor blacks and single mothers and more than half of the low-wage workers who do not have insurance, the very kinds of people that the program was intended to help, according to an analysis of census data by The New York Times. ”
    http://www.nytimes.com/2013/10/03/health/millions-of-poor-are-left-uncovered-by-health-law.html?pagewanted=all&_r=0

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    Nov 9th 2016, 4:22 PM

    @stevenocarroll:

    According to a top federal tax official, 36 million Americans failed to purchase health insurance in 2014. Interestingly, an estimated 30 million of those people qualified for a penalty exemption under the ACA despite not having a qualified health insurance plan.
    http://www.breitbart.com/big-government/2015/02/07/if-obamacare-is-saving-the-impoverished-why-are-so-few-signing-up/

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    Mute TTIP McGowan
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    Nov 9th 2016, 1:39 PM

    When was America great? When it drove all the natives from their land? Or when they forced black people into slavery? Or when they dropped that bomb on Hiroshima?

    America has never been great. And this lunatic isn’t going to make it so. My only hope is that they have some sort of large scale peaceful revolution and change their democratic system to something that gives them a bit more realistic representation.

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    Mute Alan b..
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    Nov 9th 2016, 1:57 PM

    Here’s a fact little of you probably knew.there was 4 presidential candidates to vote for you yesterday.youd feel sorry for the other two that haven’t even got a mention

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    Mute Rochelle
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    Nov 9th 2016, 2:08 PM

    @TTIP McGowan: When the media propaganda machine pre-information age had everyone convinced America was the bastion of freedom, wealth and justice in the world. It was really enlightening to speak to sheltered Americans during the early internet period and witness some of the things they believed about the rest of the world. Discovering what the rest of the world is actually like compared to the problems in their own country has been a very difficult period for them to remain proud in their country.

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    Mute Jason Culligan
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    Nov 9th 2016, 2:57 PM

    @TTIP McGowan:

    “When was America great?”

    When they beat Nazi Germany into submission from the air and supplied the Soviets with the logistical support they desperately needed to win the war. When they beat the resulting Soviet occupation of Eastern Europe without firing a single shot. When they became (and still are) the single largest economy in the world.

    “When it drove all the natives from their land?”

    America wasn’t alone in this. They had help from the British, French, Russians, Spanish and Mexicans. Oh, and Native Americans also helped out in beating back their fellow tribes for a piece of the pie.

    “Or when they forced black people into slavery?”

    Black slavery goes back thousands of years. The Ancient Egyptians, one of the first civilisations, were quite partial to black slaves. The fact remains that the single biggest traders in black slaves were other black people. That and the single bloodiest war in American history (beating their contribution in both world war’s combined) was fought to free slaves.

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    Mute Tony Skillington
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    Nov 9th 2016, 1:41 PM

    It’s not powerful..it’s just been repeated infinitum over the course of the campaign. It’s a feature of American presidential campaigns to use a slogan to give the impression that they will bring about the positive change needed. Remember ‘keep the recovery going’ ? Same thing

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    Mute stevenocarroll
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    Nov 9th 2016, 2:53 PM

    @Tony Skillington:

    So like the word “racism” is repeated over and over for the last 15 years to emotionally blackmail and browbeat people into submission into accepting open-border multiculturalism.

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    Mute stevenocarroll
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    Nov 9th 2016, 2:57 PM

    @Tony Skillington:

    US media have acted shamefully as multicultural agenda mouthpieces, their viewing figures have been in freefall, the Americans voted to have control of their own country and resources.

    Ireland is about 5-8 yrs behind same happening here, Irish hacks are going to feel the ethnic Irish backlash for their betrayal of the people here, and for supporting the exploitation of our people and our land. Notable mention are the duo on NewstalkDrive who are nothing more than hacks for Denis O’Brien, not a shred of journalistic professionalism and impartiality.

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    Mute An_Beal_Bocht
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    Nov 9th 2016, 4:08 PM

    Hold on a second: Multicultural agenda mouthpieces? What’s the monocultural alternative? Native Indian, WASP, black slave??

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    Mute stevenocarroll
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    Nov 9th 2016, 6:42 PM

    @An_Beal_Bocht:

    The Irish had more than 1 culture even before the arrival of vikings, normans etc, yet they were still all unmistakeably Irish, how rich our culture was with more than 32 county accents.

    Your idea of monoculture ended slavery, the British Royal navy ended it, while Jews and blacks made protests in UK parliament AGAINST the ending of slavery. In Saudi Arabia slavery only ended officially in 1968.

    There would be no slavery if Africans had not rounded up, raided, raped cannibalised other Africans or if Jews did not finance it or own most of the slave trading posts and slave ships.

    As for native Indian, are you referring to the Europeans, the Solutreans who found America first and were butchered by the Orientals who came over on the Bering Strait?

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    Mute Tony Ornery G
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    Nov 9th 2016, 3:11 PM

    The political landscape is more fractured than the Burren. This is a vote against the sameness and establishment. This may even be an opportunity for good.
    https://trickstersworld.com/2016/11/09/a-letter-to-the-left/

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    Mute stevenocarroll
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    Nov 9th 2016, 4:25 PM

    @Tony Ornery G:

    the journal.ie, Newstalk, RTE have failed to give you the news and information of what the people on the ground were saying and thinking, instead they preferred to lie and propagandise and give biased broadcasts

    SO FORGET THESE OUTLETS, THE REAL NEWS IS THE ALT-MEDIA.

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    Mute Lord Clanricarde
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    Nov 9th 2016, 4:43 PM

    You can sing that, Newstalk Drive in particular, never have an alternative opinion on, all people with same ideals back slapping each other and ridiculing others!

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    Mute stevenocarroll
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    Nov 9th 2016, 4:51 PM

    @Lord Clanricarde:

    Yes the Newstalk Drive “Denis O’ Brien” multicult-pushing tag team, are now on air continuing their smear campaign of Trump and propaganda, constantly talking about “racism”, “racism”, “racism”.

    Irish mainstream media are now going to decline big time, the real news is online on alternative news outlets.

    #IrishMediaLies #IrishMediaAreYourEnemy #IrishMulticultMedia

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    Mute For Connolly
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    Nov 9th 2016, 2:04 PM

    If you remove social justice and social mobility from a society, and shift the wealth to the ones who don’t need it, you leave a population suffering and desperate for radical change. In the absence of political leaderships the gap between the masses and the ruling class widens, and you run the risk of the worst kind of person stepping into that space.

    Much of the propaganda of the Nazi party in the 1930s involved making Germany great again, and of blaming minorities for the country’s woes.

    Am I calling Trump the next Hitler? No. Am I saying he knows how to manipulate the worst of human natures by using a message which unfortunately has worked so spectacularly well in the past?

    Yes.

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    Mute Jason Culligan
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    Nov 9th 2016, 2:47 PM

    @For Connolly:

    In fairness, successive governments (including that of Bill Clinton) laid the groundwork for what we are seeing today. Cities like Detroit which used to be seen as global production powerhouses are now desolate wastelands thanks to almost unrestricted globalisation and lack of oversight by the government.

    The people who voted for Trump have directly suffered from globalisation. He was smart enough to offer the working American a return to the days of the US being a production powerhouse and Clinton promised them more globalisation and increased job outsourcing. There was only one logical outcome.

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    Mute stevenocarroll
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    Nov 9th 2016, 3:12 PM

    @For Connolly:

    Meanwhile the Open Border extremist above continues to champion what most people do not like or want – mass-immigration.

    Tell me what African or arab wants to their ancestral territory to be opened up to the whole world, do you think they should? If you do you are an enemy of the ordinary people everywhere. Connolly would not have approved of a policy which exploits the ordinary people opening up their ancestral resources to the world.

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    Mute Nellie Oneill
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    Nov 9th 2016, 2:05 PM

    The same people whom voted for “Make America Great again” Voted for “Yes We Can” right years ago, only to find it was Yes We Can kind of”. Trump doesn’t know what kind of President he going to be. It probably won’t be as bad as most of us thing it will be.

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    Mute Fred
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    Nov 9th 2016, 2:40 PM

    @Nellie Oneill: except the republicans have the house and the senate and trump in power, he can do a lot of damage. Its peaks and troughs with republicans and democrats, republicans get into power cause worldwide mayhem and then democrats have to tidy up after. This is going to be no different imho

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    Mute Patrick James Walsh
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    Nov 9th 2016, 2:31 PM

    Well done America for throwing a complete spanner in the works of the agenda of the global elites. this will really f**k things up for them. Fantastic to see them all today crawling and squirming after backing the wrong horse. Enda can stick his bowl of shamrock where the sun don`t shine next year. Also all those in the media in Ireland and abroad who got it wrong, including D`O`B who donated millions to the clinton foundation, LMAO!

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    Mute stevenocarroll
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    Nov 9th 2016, 3:09 PM

    @Patrick James Walsh:

    AAA and PBP the enemy of the people won’t be happy their globalist masters got a drubbing. AAA etc prefer to help the global super-rich step all over the ordinary decent folk.

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    Mute Ó Connmhaigh
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    Nov 9th 2016, 1:58 PM

    Far easier to rally one people, or at least a majority, than to rally a multi-cultural/ethnic crowd of which each has a different view of what the country should look like and do.
    Politicians in Europe should take note. Somehow I doubt it.

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    Mute Ciarán FitzGerald
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    Nov 9th 2016, 2:13 PM

    Superb article. One of the only level headed analysis online today

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    Mute cryptoskitzo
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    Nov 9th 2016, 2:20 PM

    These slogans mean absolutely nothing. Yes we can, stronger together, make America great again, A better tomorrow, make the world a better place. They mean nothing. Zero. Zilch. Yes for jobs.

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    Mute Canof Carlsberg
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    Nov 9th 2016, 2:35 PM

    Have to laugh at all the anti trumps on here……take your heads out of your a** and realise that us over here in Ireland have no say and no influence ……American people don’t care about us or our little country. To listen to the biased Irish commentary all day you’d think the American election actually affected us…….we are worse actually look what we elected…..

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    Mute stevenocarroll
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    Nov 9th 2016, 3:07 PM

    @Canof Carlsberg:

    Beginning of the end of Irish mainstream media – people have had enough of mass-immigration and the media being its browbeating cheerleaders

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    Mute Canof Carlsberg
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    Nov 9th 2016, 3:30 PM

    I think you’re right……….our mainstream media could be accused of trying to influence the outcome…….they are so out of touch that they probably believe that they can………

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    Mute Paddy Lions
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    Nov 9th 2016, 2:14 PM

    It is funny to see a Shinner supporter trying to distance himself from Hitler, hero of SF/IRA.

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    Mute Conor Mac Manus
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    Nov 9th 2016, 2:35 PM

    @Paddy Lions:
    Who the hell is SF/IRA?

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    Mute michael collins
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    Nov 9th 2016, 3:22 PM

    @Conor Mac Manus: a bunch of neanderthals that never achieved anything, its not surprising you never heard of them

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    Mute eastsmer #IRExit
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    Nov 9th 2016, 5:06 PM

    @michael collins: You forgot the :D at the end…

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    Mute David Walsh
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    Nov 9th 2016, 1:42 PM

    America have done what Dougal did in the cockpit.

    http://imgur.com/f3AF2BF

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    Mute ROGER McCARRON
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    Nov 9th 2016, 1:55 PM

    FOLLOW YOUR DREAM LOOK WHAT HAPPENED TO TRUMP!!

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    Mute Liam O Connor
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    Nov 9th 2016, 2:04 PM

    @David Walsh: good man yourself we as a country can’t sneer at anyone having a village idiot as our leader here!!!

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    Mute @mdmak33
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    Nov 9th 2016, 3:21 PM

    Very embarrassing for Kenny on the news when he was questioned about what he said about president trump.no surprise,he would not answer the question.

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    Mute SteveW
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    Nov 9th 2016, 2:33 PM

    Lucky for him he didn’t use the “keep the recovery going” slogan….

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    Mute Rochelle
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    Nov 9th 2016, 2:02 PM

    It plays on nostalgia and the superiority complex over the rest of the world that exists throughout middle america.

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    Mute Conor Mac Manus
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    Nov 9th 2016, 2:49 PM

    Well done America, you now have a really decent first lady!

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    Mute rory2u
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    Nov 9th 2016, 3:34 PM

    Assange could well pass Crooked Hillary in the Lobby of the Ecuador Embassy on his way out….

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    Mute David Van-Standen
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    Nov 9th 2016, 2:58 PM

    Well at least now Hillary & Bill can enjoy their retirement together and looking on the bright side, they are not stuck for a few quid, because apparently they have a strong financial foundation to fall back on. :-)

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    Mute Frederick Burden
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    Nov 9th 2016, 3:24 PM

    So,turns out after all is said and done it was Democrats who chose the wrong candidate.
    Donald Trump is going to the White House and liberals put him there.
    And it’s gong to choke them for the next four years.

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    Mute John
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    Nov 9th 2016, 2:31 PM

    Because it wasn’t
    “Keep the Recovery Going”

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    Mute Stephen Coveney
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    Nov 9th 2016, 2:16 PM

    memberberries

    member chewbacca….

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    Mute cryptoskitzo
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    Nov 9th 2016, 2:21 PM

    @Stephen Coveney https://youtu.be/ndI9vkgw_1Y

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    Mute Stephen Coveney
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    Nov 9th 2016, 6:39 PM

    @cryptoskitzo:
    sorry I dont look at you tube videos from the comments.
    I hope it’s about star wars
    member alderan……

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    Mute Upowthat Burke
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    Nov 9th 2016, 2:35 PM

    Ronald Reagan was first to use The make america great again 30 years ago

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    Mute Gerry Fallon
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    Nov 9th 2016, 4:33 PM

    The more I think about it the more I feel less angry about trump getting the job. Because eventually he will fail to fulfil all the promises he has made to the American people.

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