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Quarter of Irish adults plan to go to Northern Ireland or UK for Christmas shopping

Survey shows consumers planning to take advantage of fluctuations in sterling against the euro.

IRISH CONSUMERS ARE flocking to Northern Ireland to purchase products and services in the run-up to the Christmas season.

Shoppers south of the border have been taking advantage of some post-Brexit weakening of sterling against the euro, according to behaviour tracked in a survey conducted at the end of October.

26% of those Irish adults surveyed in a nationwide poll said they have travelled or intended to do so to the UK or Northern Ireland in the next three months (November, December, January) to purchase a product or service.

Some Northern Irish shopping centres have noted an increase in the number of Republic of Ireland-registered cars parked at their sites, and the survey confirms the intention of shoppers to seek out deals based on generous exchange rates. (Although it is worth noting that in the wake of the Trump victory in the US presidential race, sterling regained some ground as market concerns moved further afield.)

The majority of those who said they would look to Northern Ireland or the UK for bargains when surveyed by iReach on behalf of media agency MediaCom said they would do so to buy Christmas presents (63% of those planning to travel).

Other popular purchases in the sterling zone included clothing (60% of those planning a purchase), alcohol (43%) and groceries (40%). Personal electronics, cosmetics and toys figured slightly lower down on the list.

products

These shoppers tend to plan out their trips carefully. They said that they compare product prices in euro and sterling online before targeting which purchases to travel for. They then research which sterling outlet has the best deal in that product before travelling to buy, a phenomenon known as ‘reverse-showrooming’.

And in a finding that should be of concern to Irish companies, almost two-third of Irish shoppers – 64% – said that they had shopped online with non-Irish retailers. A third of these had paid in sterling. Half of those surveyed agreed with the statement that ‘paying in sterling online lets me get the best possible price’.

MD of MediaCom Ireland, Ian McGrath, noted: This is alarming when you consider the larger online market, where more people are continuing to spend more money, and spend more often.”

Retail Ireland had warned in mid-August of trends that had emerged in Irish consumer behaviour after the decision to Brexit, which hinted at a threat to Irish outlets from the lure a weaker sterling. A devaluing of sterling, RI stated, “raises the spectre of a potential return to cross-border shopping”.

Retailers fear return to cross-border shopping if sterling continues to fall>

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    Mute Saul Cusack
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    May 25th 2017, 4:25 PM

    Very sad. I’ve often visited this Camphill community centre and it was a beautiful place for residents to live with land, animals, gardens and buildings. Lots of young Europeans volunteering years of their lives to provide an alternative option for living to people who would otherwise spend their lives in dull institutions having their senses dulled by chemical restraint.

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    Mute Just Me
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    May 25th 2017, 4:31 PM

    Don’t think transferring it to the HSE will make it any better, with their record on mental health facilities .

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    Mute Mary Walshe
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    May 25th 2017, 6:15 PM

    I too have visited Camphill Ballytobin, and was really impressed by the interaction between staff and residents. What better way to live for people with disabilities, than being to assist in food production and crafting, and being at one with nature, while being allowed to progress at their own pace. Far better than being locked up in an institution. Let’s hope this isn’t another bureaucratic exercise by Hiqua! The HSE’s past record in looking after those with disabilities, leaves a lot to be desired.

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    Mute Catherine Sims
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    May 25th 2017, 4:55 PM

    The Camphill model was such a nice one. This is very sad to read indeed.

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    Mute PVD
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    May 25th 2017, 4:57 PM

    Hopefully these services can be brought up to an appropriate standard and continue to operate . We need to protect the most vulnerable as are many of the people attending these services .
    Staff and managers running these services have a responsibility too plus resources from Government and HSE let’s hope it’s a move for better in relation to the lives of the people using the service.

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    Mute Dave Doyle
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    May 25th 2017, 6:28 PM

    I just cannot trust this government or the welfare of the disadvantaged it’s responsible for.
    Budgets come before welfare. They seem to be able to find reasons to, in this case, stop a well run, people orientated, facility for the disabled, and hand it over to the HSE, an organisation that’s nothing else but a gravy train for the execs and managers.
    Only time will tell.

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    Mute Lynn2380
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    May 26th 2017, 9:11 AM

    Does anyone know why volunteers are no longer allowed because HSE are taking over? I can’t understand why HIQA keep handing over these centres to the HSE when there is a clear record of HSE running such places into the ground, feel so distressed reading this.

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