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LEGO HAS STOPPED advertising with the Daily Mail newspaper indefinitely, following a concerted social media campaign geared towards tackling “divisive hate campaigns” in major UK newspapers.
The Stop Funding Hate campaign attempts to target advertisers in certain UK newspapers, agitating for them to withdraw their business.
Following a number of tweets and posts to Danish toy company Lego, the organisation has stated that it will no longer advertise with the Daily Mail.
The company tweeted this morning that it had finished an advertising agreement with the Daily Mail and it had no further plans to advertise with the paper.
The issue was highlighted by an open post by Bob Jones to Lego on 4 November and carried on Facebook.
Jones’ post was shared close to 13,000 times.
In it, he states that he his a fan of Lego and buys the product regularly for his son.
However, Jones takes issue with a free promotional giveaway of Lego with the Daily Mail newspaper.
“It genuinely bothers me, that a great progressive company like yours supports this ‘news’ paper, helping increase its circulation,” the post reads.
Jones takes issue with recent coverage by the Daily Mail on a number of stories, including immigration and its response to a decision by High Court judges in relation to Brexit.
He states that Lego should not support the newspaper.
In a statement to TheJournal.ie questioning whether Lego had severed its adversitising ties with the Daily Mail as a result of the campaign, a spokesperson said this:
The main purpose for us as a company is to develop amazing, creative LEGO® play experiences to children all over the world. In order to do that successfully, we spend a lot of time listening to what children have to say. And when parents and grandparents take the time to let us know how they feel, we always listen just as carefully.
We are both humbled and honoured to see how much consumers all over the world express their care for our company and our brand. And we will continuously do our very best to live up to the trust and faith that people all around the world show us every day.
The agreement with The Daily Mail has finished and we have no plans to run any promotional activity with the newspaper in the foreseeable future.
The Stop Funding Hate campaign has targeted other companies to withdraw advertising from different publications.
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You love me. You really, really love me…
No!
I love you..
Have to say OU182 that was a mighty fine comment.. Ireland could do with you in the department of tourism!
In fact, (my partner and I were just discussing your movie idea – which is fantastic, just think Tír na n’Óg, Children of Lír, Ireland is stuffed to the gills with fantasy ripe for the cinema, its been huge in recent years) as Ireland was on Peter Jacksons short list of locations when he thought he might not be able to film the Hobbit in New Zealand, we should be promoting the hell out of our landscape to filmakers for fantasy films, hopefully the success of Game of Thrones in the north may tempt a few more directors to take a look around this little island of ours! (There have been a few but sadly they didn’t do so well.. The classical Irish myths and legends would be big hits with audiences all over the world who have embraced them already).
It’s amazing they haven’t been done already.
Peter Jackson would be top choice for me.
Part funding is a great idea.
There’s so much fantasy stuff which could be internationally cast (they don’t all have to be Irish, we just need people who would look & sound Irish). The stories are amazing. Update them to match the current fantasy driven releases & there’s no reason they wouldn’t be hits. The tourism board & the film board could partially fund it with the remaining coming from the studio that makes it
Guillermo del Toro who was supposed to direct The Hobbit, filmed part of Hellboy II in Ireland – (from wikipedia & spoilers ahead for anyone who hasn’t seen it: “Nuada kidnaps his sister and critically wounds Hellboy with his spear. Unable to remove the spear shard, Liz, Abe and Krauss take Hellboy to the location of the Golden Army in The Giants Causeway County Antrim, Northern Ireland. They encounter a Bethmoora goblin, and he brings them before the Angel of Death, who has been awaiting their arrival. ”
It looks amazing on screen & is instantly recognisable. The old Irish tales are fantastic in depth & history & fantasy. A slight modernisation, a decent cast & a director who knows what to do with a good story & there’s huge potential, both in terms of box office revenue & tourism boosts (proven in the past).
Would probably be crucified for this, but if you had the likes of Chris Helmsworth or a beefed up Robert Pattinson playing CuChulain (Michael Fasbender was linked to the role a year ago but nothing happened), that would bring girls in to see it, the fantasy would bring the guys in & the quality of the stories would bring everyone else.
I should do a kickstarter to raise the funds for a proof of concept start.
Can’t beat the Táin for an epic ending – strapped dying to a rock, facing the horde. Mind you, we’d have to change the whole ‘going to war for cows’ thing a bit…
Perhaps sacred cows …. pro life pro choice
I think the funniest comments of the week are happening right now on the “Plane shot over runway into the sea” article
Ohhh we are a funny lot ;)
“THIS IS (!) A CATHOLIC COUNTRY!” lol
Exactly. Gas :)
Where’s my one about taking a shite,a good 1,000 on that baby,haha.not that I care like :-)
And the past few weeks, Christine?
Oh no, he’s kicking off again.
That’s right, Little Jim, you bow down to the Man (or in this case Woman).
That’s what she said last night!
Be nice to eachother and I’m not going to tell ye again.Now behave.
Your bullets cannot harm me.
Wehey!!!!!!!!!
So I take it ya you took on my suggestion from last week Christine, or is it a coincidence? :)
have your say