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Danny Lawson/PA Wire

Graphic photographs to be placed on cigarette packets

Minister for Health James Reilly has said that he hopes the images, which show the negative health impacts associated with smoking, will ‘shock’ people into thinking about the impact of smoking.

GRAPHIC PHOTOGRAPHS DEPICTING the negative health impacts associated with smoking are to be placed on tobacco products, the Minister for Health has announced.

James Reilly said that if the images “shocked” people into considering the impact of smoking “then the warnings will have achieved their objective”.

The move comes on the back of research and evidence from other countries which suggest that photographs are an effective way to discourage smoking and informing people about the health risks.

“We should never lose sight of the health consequences of smoking, which remains the greatest single cause of preventable illness and premature death in Ireland, killing over 5,200 people a year,” the Minister said. He added:

Every year, premature deaths caused by tobacco use in Ireland are far greater than the combined death toll from car accidents, fires, heroin, cocaine, murder and suicide.

The Minister has approved and signed the regulations (PDF) which will introduce the photographs already, but they won’t fully come into effect for some time.

All tobacco products placed on the market on or after 1 February 2013 will have to comply with the new regulations – while any tobacco products already for sale prior to 1 February 2013 can still be offered for sale until 1 February 2013.

The graphic images can be seen in this PDF from the Department of Health.

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68 Comments
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    Mute Alan Mulvey
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    Dec 21st 2011, 5:20 PM

    put a photo of the last government on them that would put people right off

    100
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    Mute EM
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    Dec 21st 2011, 5:35 PM

    or the current one for that matter!

    57
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    Mute Keith Higgins
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    Dec 21st 2011, 5:30 PM

    Why don’t they put a crashed car with a dead body hanging from the car with blood all over the bonnet on pint glasses, beer cans and all bottles of shorts as well.
    More people suffer injury and death from drinking than smoking
    And while we’re at it on meat why not show animals being slaughtered on packs of meat
    Will I keep going on!!!!!!!!!!!!

    53
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    Mute Brian Ward
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    Dec 21st 2011, 5:42 PM

    Obese people on fast food cartons, sweat shop workers on cheap clothes……

    71
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    Mute cjmalone1969
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    Dec 21st 2011, 5:45 PM

    Sharp has slaughtering farmed animals got to do with tens of thousands of smokers giving themselves needless health issues?

    and about drink drivers different issues altogether.

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    Mute Alan Breslin
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    Dec 21st 2011, 5:54 PM

    You beat me to it Keith!! It seems the booze and farming lobby have more sway!!

    11
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    Mute Sean C
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    Dec 21st 2011, 8:48 PM

    Because none of those things are bleeding the healthcare system dry.

    3
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    Mute Réada Quinn
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    Dec 21st 2011, 10:26 PM

    Sean C. If they used all the tax they make from cigarettes on the health service, they’d be flying in from Cuba to here. Yes. I am a smoker.

    6
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    Mute Sean C
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    Dec 21st 2011, 11:44 PM

    Reada in Australia $6.25 billion will be collected in tobacco tax this year and smoking will cost the community $31.5 billion, if the figures where available for Ireland the numbers would be different but the ratio bewteen them would not, only 20% of the cost of smoking is recovered through taxes.

    2
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    Mute Réada Quinn
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    Dec 21st 2011, 11:56 PM

    When I lived in Spain a pack was €3.30 and they were about €8.50 over here. Same brand. That’s a lot more than 20%. Admit it. Us smokers are keeping the hospitals going. Can’t give up anyway. I’ve tried but feel as if everyone I love is dead. Spend a few days bawling and then go back on them. :(

    5
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    Mute Sean C
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    Dec 22nd 2011, 5:58 AM

    The 20% I quoted is the percentage the tax collected is of the cost of smoking, not the diffrence in the price of a pack of cigarettes from country to country.

    1
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    Mute David Sheridan
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    Dec 21st 2011, 5:34 PM

    James Reilly, you magnificent picture of health you…

    47
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    Mute Robert Dever
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    Dec 21st 2011, 5:22 PM

    Doing it here in France, but still smoking. Don’t even notice it!

    46
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    Mute Alan V
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    Dec 21st 2011, 5:25 PM

    What a pile of crap.
    If people want to smoke then that’s their business. Price hikes and photos on packs makes no difference to smoker’s. All it will do is push smoker’s in the direction of illegal tobacco where there is no regulation and no tax paid.

    Our government and the anti smoking lobby are to stupid to see that.

    42
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    Mute Mos
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    Dec 21st 2011, 9:34 PM

    Your use of apostrophes… it hurts it read.

    9
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    Mute theresa parker
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    Dec 21st 2011, 5:12 PM

    I’m all in favour of that, anything that would dissuade young people not to smoke.

    39
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    Mute Faceless Man
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    Dec 21st 2011, 5:05 PM

    Has this worked in Australia?

    35
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    Mute Eddie Barrett
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    Dec 21st 2011, 5:48 PM

    Charge €25 a pack – that should work .

    39
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    Mute Brian Ward
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    Dec 21st 2011, 6:11 PM

    Interesting point of view Eddie. I’m sure the paramilitary and organized crime cigarette smugglers would fully back you on that one!

    57
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    Mute Sean C
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    Dec 21st 2011, 8:45 PM

    Yes it has faceless, that’s why the tobacco industry is challenging the government in the high court.

    4
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    Mute Danny Kelly
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    Dec 21st 2011, 6:11 PM

    Ah the old smoking dilemma. The state makes so much money on taxing cigarettes that no government in their right mind will ever outright ban them but they need to look like they’re doing something for something in the face of mounting cancer cases clogging up the health service. If they’re going to follow this logic, they should start putting pictures of students passed out on the side of the street in pools of vomit on slabs of Dutch Gold.

    34
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    Mute Jeroen Bos
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    Dec 21st 2011, 8:45 PM

    What’s wrong with Dutch Gold?

    7
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    Mute Jim Brady
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    Dec 21st 2011, 10:13 PM

    Lung cancer is far cheaper for the health service than a prolonged old age with numerous chronic ailments. It also has the added benefit of afflicting smokers on average at retirement age, just before it’s time to start cashing in a pension.

    11
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    Mute Begrudgy
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    Dec 21st 2011, 5:21 PM

    Ha ha ha the droopy cigarette for impotence.

    32
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    Mute Dean McDonnell
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    Dec 21st 2011, 5:24 PM

    Has the minister cited the research or is this the same sort of research that EURAD often cites, the sort that scaremongers and offers ineffectual nanny state solutions. As a smoker I don’t personally have an issue and wouldn’t mind the full removal of branding but ineffective legislation will always be ineffective no matter how well meaning it is. Personally I would rather see legislation and programmes to target kids while they are young and most likely to develop smoking as a habit.

    Personally I would argue that the Goverment does not want people to stop as there would be too much of a revenue loss. If they really wanted to stop they would be much more aggressive in their targeting of teenagers who are the highest risk group in terms of potential smokers.

    I am a content smoker, I have weighed the risks and have made my decision as an adult. I am also aware that nicotine is highly addictive and some what colours this perception. Kids do not often have this sort of understanding and no amount of nannying will change this.

    31
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    Mute Hanly Sheelagh
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    Dec 21st 2011, 6:30 PM

    I think that the savings that would accrue from people’s health improvement would offset some of the lost revenue and if the price were raised so would the take for the government.

    5
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    Mute Frank Byrne
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    Dec 21st 2011, 7:47 PM

    And Dean, can I as an adult decide not to fund your healthcare as a result of YOUR decision?

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    Mute Jeroen Bos
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    Dec 21st 2011, 8:42 PM

    Frank, Dean funds his own future healthcare by paying more tax than you as a non-smoker. Besides non-smokers live longer and cost the society more in the end :-)

    12
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    Mute Sean C
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    Dec 21st 2011, 10:40 PM

    Dean if its ineffective then why are the tobbaco companies so worried about it ?
    http://www.smh.com.au/national/big-tobacco-accused-of-legal-trick-20111221-1p5qv.html

    1
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    Mute David O Donoghue
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    Dec 21st 2011, 5:09 PM

    The more gruesome the better in my opinion.

    30
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    Mute Aydo
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    Dec 21st 2011, 5:24 PM

    Why? Whats your basis for saying that or what research have you read that says it works?

    Do starving children in TV make you give money to Trocaire?

    Nicotine is an addiction, they taste like shite and kill you but people still buy.

    63
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    Mute David O Donoghue
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    Dec 21st 2011, 6:52 PM

    2 grandfathers died from lung cancer as a result of smoking all of their lives. Smoking kills and whatever can be done to stop people from either taking up the habit in the first place, or discouraging them from continuing to smoke should be welcomed.

    And as for evidence, I direct you here: http://www.midlandsconnect.com/news/story.aspx?id=699194

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    Mute Brian Ward
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    Dec 21st 2011, 7:11 PM

    Considering that the author of the report that you cited is funded by 3 anti tobacco groups I would find it hard to see him as unbiased in his findings. I could also find plenty of researchers that say that fast food and take aways are also bad for your health and therefore advocate that all packaging, business’s and websites relating to that industry should also carry pictures of obese people, diseased hearts, pictures of bowl cancer etc,

    15
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    Mute Aydo
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    Dec 21st 2011, 7:34 PM

    A random study. Laughable.

    I know and you know and EVERYONE KNOWS it kills you. That is the biggest imaginable deterrent.
    Pictures don’t do jack shit in comparison.

    15
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    Mute Mark O'Neill
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    Dec 22nd 2011, 1:05 AM

    The opinion that we should exaggerate the damage of a drug is sadly a very common one. The truth is that when young people discover that they have been systematically lied to about the damage a drug does, they then lose the justification to believe them at all. Factual information is extremely important. I know your intentions are good, David, but it’s a terribly naive approach. There are plenty of good factual reasons not to smoke, and anyone with a “more extreme is better” approach is doing themselves nothing but disservice.

    A bit like PETA.

    1
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    Mute debbie
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    Dec 21st 2011, 6:07 PM

    I’m one of these dopes that say I just smoke wen I’m drinking deffo done in new year

    25
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    Mute Itchy Brain
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    Dec 22nd 2011, 1:30 AM

    Ha ha, I hear people saying that every year.

    Quit now if your gonna quit at all, get the cold turkey part out of the way during the holidays rather than after

    4
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    Mute Kevin Finnegan
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    Dec 21st 2011, 5:19 PM

    How does something like this take so long to come into effect its a joke

    24
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    Mute Barry Lynch
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    Dec 21st 2011, 5:55 PM

    If people want to commit suicide in one of the slowest ways possible then let them. Hopefully the graphic images will put kids off starting though. Honestly, if you know that these things are poisoning you and you decide to keep smoking, then I think you definitely have some suicidal tendencies.

    21
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    Mute Noddy Mooney
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    Dec 21st 2011, 6:24 PM

    The slowest way to “commit suicide” (your crass choice of words) is to live as long as you can because life itself will also kill you.

    48
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    Mute Barry Lynch
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    Dec 21st 2011, 8:14 PM

    Please explain how dosing yourself with poison regularly every day is not suicide.

    6
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    Mute Eileen Gabbett
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    Dec 21st 2011, 9:00 PM

    No matter how well you treat life , you will never Leave it alive !!

    9
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    Mute Simon Kiersey
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    Dec 21st 2011, 6:55 PM

    Smokers who develop lung cancer should have to pay for treatment themselves.

    The money the HSE spends trying to save smokers from self inflicted ill health (cancers & cardiovascular diseases) must be far less than the tax take.

    19
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    Mute Brian Ward
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    Dec 21st 2011, 7:21 PM

    Do we also extend that to drinkers of alcohol, obese people and people who don’t exercise regularly as well? People who walk on ice and slip, walk into objects because they didn’t watch where they were going, burn their hands on hot ovens because they couldn’t be bothered to put on oven gloves should also be included in this self inflicted and avoidable ill health category. Yup, that’s about at least 25% of the health budget slashed.

    29
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    Mute Simon Kiersey
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    Dec 21st 2011, 8:07 PM

    You’re right actually, the obese should pay for diabetes care and new livers shouldn’t be cheap for alco’s.

    Dunno bout the accidental inflictions though, that’d be harsh.

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    Mute Keith Higgins
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    Dec 21st 2011, 8:42 PM

    Cancer is generic so smoking only aids those who would get it, get it quicker
    And it CAN cause it but so does electricity and that is kept quiet
    Wound why

    7
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    Mute Sara cahill
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    Dec 22nd 2011, 12:58 AM

    Keith, cancer is “generic”?

    4
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    Mute Ian Walsh
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    Dec 21st 2011, 6:16 PM

    Unfortunately this move won’t stop me smoking.

    14
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    Mute Hanly Sheelagh
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    Dec 21st 2011, 6:35 PM

    I think that a person recovering from a tracheotomy with that tube thing in the throat was the thing that did the trick for me. I am off ciggies for16 years

    27
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    Mute Ian Walsh
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    Dec 21st 2011, 7:55 PM

    I’ve tried a few times to give up and I will keep trying as each time I manage to stay off them longer and longer. Smoking is a filthy habit and I support anything that will keep young people away from them and discourage them from picking it up.

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    Mute Barry Lynch
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    Dec 21st 2011, 8:22 PM

    Giving up smoking is one of the hardest things you will ever do, but it’s worth it and I wish you the best of luck!

    14
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    Mute Soeren Pedersen
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    Dec 22nd 2011, 1:45 AM

    Guys, try an electronic cigarette.. Not the crap ones you can buy in the phamacy, but a proper one.

    I had tried everything, nicotine plasters, nicorette inhalers, willpower, Allen Carr’s easyway etc etc..
    25 years of smoking.. Picked up a proper electronic cigarette and have not smoked since.
    I showed this to my family and friends. And out of 10, 9 have stopped completely and one still smokes now and again.

    They really do work. The one I use at the moment is called the Tornado tank.. Search google for it and you’ll find it no problem.

    3
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    Mute Patrick Devereau
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    Dec 21st 2011, 6:24 PM

    Ireland took the lead in anti smoking legislation worldwide with the smoking ban. It’s a pity we could not have taken the lead again with a more imaginative initiative.

    Forcing smokers to visualise themselves with ailments is dangerous.

    Smoking itself is dangerous but further endangering smokers is not the answer.

    13
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    Mute Paul M Brady
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    Dec 21st 2011, 10:08 PM

    Why not GRAPHIC PHOTOGRAPHS DEPICTING the negative health impacts associated with drinking on alcohol products? Its my choice to smoke because I enjoy it and no stupid picture will change that. I don’t need a Nanny state politician telling me what to do.

    How about a minister for health that actually looks healthy!?

    12
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    Mute Keith Higgins
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    Dec 21st 2011, 6:11 PM

    Here is an other way to look at it
    The revenue made from smoking where or what other idiot would make up the difference in revenue
    In some countries they drop the price so they save on pensions let’s make a new rule all in government must smoke
    ;-)

    12
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    Mute Brian Ward
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    Dec 21st 2011, 6:23 PM

    Actually that argument was used in an episode of “Yes Minister”.

    Jim Hacker points out that smoking related diseases cause 100,000 premature deaths a year, but Sir Humphrey argues that otherwise these people would have cost the government financially even more in pensions and social security.

    Jim Hacker: “Humphrey, we are talking about 100,000 deaths a year.”
    Sir Humphrey: “Yes, but cigarette taxes pay for a third of the cost of the National Health Service. We are saving many more lives than we otherwise could because of those smokers who voluntary lay down their lives for their friends. Smokers are national benefactors.”

    22
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    Mute cjmalone1969
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    Dec 21st 2011, 5:48 PM

    bloody mobile phone! the word sharp was meant to be “what”

    11
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    Mute Barry Lynch
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    Dec 21st 2011, 8:32 PM

    Anybody that chooses to smoke is choosing to dose themselves with poison. You don’t need to abuse cigarettes for them to have ill effects. Choose a longer healthier life instead and try to give them up. Best of luck to anyone planning to quit for the New Year!
    This website might help you: http://www.smokerswebsite.com

    11
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    Mute Liam Byrne
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    Dec 21st 2011, 6:32 PM

    How about banning them for anyone who is not 18 from a certain date on. Then those who are currently smoking would be the last smokers.

    10
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    Mute Ian Walsh
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    Dec 21st 2011, 7:58 PM

    Sounds good, but isn’t that a bit extreme? Smokers, like myself, choose to smoke. Like those who do extreme sports, there is massive risk taking, should we ban extreme sports?

    7
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    Mute Liam Byrne
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    Dec 21st 2011, 8:03 PM

    @Ian. I see your point, even though it’s not a fair comparison.
    My idea would allow those who currently smoke to continue to do so at their choice. It would stop new smokers from taking up the habit. They won’t miss what they’ve never experienced.
    I don’t see what the problem is.

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    Mute Mark O'Neill
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    Dec 22nd 2011, 12:48 AM

    I don’t understand how people can constantly join these discussions and say, “hey everyone, why don’t we just make it illegal?”

    The reason we shouldn’t is the same reason we should legalise cannabis: making it illegal requires enforcement, funds criminals, loses taxes, prevents regulation, pisses people off and doesn’t solve the problem anyway.

    4
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    Mute Liam Byrne
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    Dec 22nd 2011, 1:08 AM

    @Mark. Not talking about banning it, talking about phasing it out

    2
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    Mute Mark O'Neill
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    Dec 22nd 2011, 1:12 AM

    That’s the same thing, but gradual.

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    Mute Conor Farrell
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    Dec 21st 2011, 9:20 PM

    Ah yeah. Whinge about graphic computer games, but put graphic images in a shop for all to see. Nicely done.

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    Mute Ruadhri Aardvark
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    Dec 21st 2011, 8:03 PM

    If they (the govt) had balls they’d ban smoking. In two hundred years time our descendents will be amazed at how smoking was allowed. Then they’d curse Fianna Fail as they still owe a ton of cash.

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    Mute Thomas Cooke
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    Dec 22nd 2011, 8:52 AM

    Smoker asked for a pack of cigarettes and the shop assistant hands him a pack with the health warning “smoking causes impotence” I don’t want those ones, give me a pack that says “smoking kills”.

    1
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    Mute Robert Fourie
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    Dec 22nd 2011, 8:23 AM

    Maybe they should put pictures of corrupt politicians and fat brown envelopes on our tax return forms…

    1
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